Social Media: The next major driver of mobile money transfers?
Some would argue that it already is in some locations with Snapchat, Facebook and WeChat embracing payment services.
Our mobile phones have increasingly become a major part in our banking processes with apps, transfers and cardless cash options. And paying…
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Digital, Social & Mobile 2015 – 12 months of growth
This mammoth report was published last week featuring a whole host stats from around the world on internet usage, social media consumption, e-commerce and more.
It highlights a massive year for the digital world in 2014 and points…
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5 Mobile Marketing Myths Busted!
We bust 5 common mobile marketing myths and highlight the importance of mobile marketing for your brand.
1. You can only reach a young audience
Whoever told you this is a liar! Although 73% of those aged 18-29…
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Making Mobile A Priority
With the rapid uptake of mobile devices such as smart phones and tablets, brands need to make their effectiveness on mobile a priority if they want to improve their chances of success on social media. A brands focus on social…
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Pinterest set to dominate with iPad and Android releases
Pinterest is getting serious about mobile.
Today, the social curation and bookmarking platform debuted two new apps – one for Android and one for the iPad, along with a revamp for the iPhone app. These apps will have a…
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Facebook Creates New Mobile Advertisements For Apps
Facebook have recently developed a mobile-only ad product. This new ad product, known as sponsored stories aims to attract the many users accessing facebook through their mobiles each day.
There is no doubt that this market exists and is capable…
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App Mobility: A Crucial Skill For Many Businesses
With ever changing modern technology, it has proved that at the moment the ability to develop successful mobile app’s is a crucial skill for many businesses to possess. App mobility is also an important factor that influences its success. Just…
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Shadow QR Codes Drive Sunny Sales in Korea
I have never scanned a QR code in my life. I don’t even have the app! But this campaign from Korea is definitely inspiring in its clever use of nature and novelty.
Korea is well ahead in terms of tech…
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How the mobile web is disappointing global users
Even though I’m perfectly grateful for having an iPhone with 3G, I’m not very happy with my provider (who shall remain nameless). I haven’t had proper 3G for almost a year – instead I’m trapped in constant ‘roaming’ mode. But…
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Awash with waves of iphone apps
As a marketing communications company we owe it to ourselves and our loyal clients to stay abreast of the ever evolving communications-shift that is in play. One of my solutions to appear knowledgeable is to surround myself…
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