Google+ finally opens its doors to businesses
After long months of hype and controversy, Google+ has finally rolled out business pages. Google+ Pages provides businesses, products, brands, and organizations with a public identity and presence on Google+. Setting up a Google+ page involves simple steps, but…
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The Customer Learning Curve
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out…
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Melbourne’s GPO welcomes spring racing with the spring racing look competition
As part of FRANkVizeum’s social strategy for Melbourne’s GPO we’ve just launched our second promotion with the help of our friends from nuffnang and off course GPO’s lovely community manager Sarah Willcocks. As part of the spring racing carnival, Melbourne’s…
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Two bags of milk – a thought about business innovation strategy
When I was growing up in Tel-Aviv Israel, I remember my mom asking me to go to the store and get “2 bags of milk”. I can imagine your face right now. Yes. We were buying milk in a blob…
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Which comes first? Your online communication strategy or your online communication tactics?
“Social media” is all the buzz now and clients want to “get on it”, “use it” or “leverage it”. Many people think social media is just another media. It’s not. (Tip: if it’s not a dialogue between your company and…
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Melbourne’s GPO digital communication strategy payoff – New website LIVE
After an elaborate digital strategy process (aka Immersion) we’re very proud to launch Melbourne’s GPO new website.How did we start? The brief was to create GPO’s online experience. Here’s what we did:
1. Created an annual digital strategy…
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