Business in a connected age: first-mover advantage is up for grabs in most categories
(This article was first published in Marketing Magazine’s blog on 16th May 2014)
The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed.
No longer…
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5 digital shifts that are changing businesses
5 digital shifts that are changing businesses
1. Device shift – from PCs to smartphones/ tablet devices.
We are now seeing smart phones in everyone’s hands, with a reported 65% of Australians owning one. Australia now ranks…
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Introducing Instagram Video!
A new addition, which we all saw coming, Facebook last week introduced to the world video on Instagram!
Of course, It wouldn’t be an introduction without a feel good video that explains nothing to go with it (see below).
[vimeo]https://vimeo.com/68765934[/vimeo]…
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4 Ways Social Media is Evolving Businesses
No one can deny that social media isn’t huge (you’re a fool if you do!) and as it continuously evolves and changes, not only are people adapting and very accepting of this new way of not only communicating but living,…
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Facebook Ads or Promoted Posts: Which one should your business be using?
Although Facebook is an excellent way to promote, target and engage your audience, doing so can come at a cost (and at times a hefty one). Facebook are after all a business just like you, and like any business when…
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How Social Media users are Interacting with Brands and Business on Social Media: Sensis Report 2013 – Part 3/3
Now if you are here I presume you have read part I & II of this epic 3 part blog post!
If not, here is what’s going on.
Sensis have released their 2013 social media report…
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Google+ Unveils Their New Design
Google+ Unveils Their New Design: We explain all the new features you can expect to see.
Last week Google+ unveiled their new design which has been 2 years in the making. Their aim was to put the tools downs…
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What is Facebook EdgeRank and why is it important to you?!
There is something important you need to know about the wiring of Facebook. In some cases your Facebook brand page isn’t attracting consumers and 96% of fans do not return to your page after their initial …
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8 Steps to Successfully Manage your Social Media Presence
8 Steps to help you successfully manage your social media presence
1. Start by listening & learning:
Follow and observe the people & brands on social networks. Listen and learn from others already using these networks. This…
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Volkswagen Innovative YouTube Video Ad
I for one hate car ads! I’m sick of seeing 4wheel drives, driving over mountains, across rivers and desert landscapes. I drive my car on normal roads, in normal areas so I really don’t care for those commercials.
However…
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