marketing communications

Trust in Advertising

I noticed an eDM, yesterday, from THINK TV  the marketing initiative of Free TV Australia, representing Australia’s free-to-air metropolitan and regional commercial television broadcasters.

The thrust of it is that “more than six out of ten online Australians would…

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7 reasons why email is a better marketing tool than social media

7 reasons why email is a better marketing tool than social media

Social mouths created a great post reminding marketers of the importance of email marketing and why it should be our absolute priority.

Marketing has got so caught up in social media (and for good reason) but it’s important not to forget other mediums. Social media is the new born cute child, and email is the oldest child who’s lost its newness and cute looks. However, never underestimate the older ones, in this instance email! When it comes to comparing them as marketing vehicles and return-on-investment, Email is by far the most effective way of directly affecting your bottom line and actually growing your business.

and here’s why…



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Do you trust advertising?

Do you trust advertising?

Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust…

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6 tips to running a successful Facebook contest

6 tips to running a successful Facebook contest

You probably have noticed the increasing number of brands who are running competitions for their Facebook fans. From trips to New York to product giveaways, brands are doing it all and most…

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