Trust in Advertising
I noticed an eDM, yesterday, from THINK TV the marketing initiative of Free TV Australia, representing Australia’s free-to-air metropolitan and regional commercial television broadcasters.
The thrust of it is that “more than six out of ten online Australians would…
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Australian Multi-Screen Report Q1 2014 – Nielsen Research
Australian Multi-Screen Report Q1 2014 – Nielsen Research
The Australian Multi Screen Report Q1 2014 conducted by The Nielsen Company, takes a look at evolving viewing patterns across different age groups while also updating the take-up rates of internet-connected…
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Business in a connected age: first-mover advantage is up for grabs in most categories
(This article was first published in Marketing Magazine’s blog on 16th May 2014)
The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed.
No longer…
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5 reasons why video is effective marketing for your business!
5 reasons why video is effective marketing for your business!
1. Uploading
Uploading videos has become very easy in the last few decades and with websites like Youtube, Facebook and now Instagram, brands have found a way/channel to access…
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5 tips for putting together a successful social strategy
5 tips for putting together a successful social strategy.
Social media has not only deeply impacted our ways of communicating with each other but also the ways in which we communicate with brands and vice versa. From the devices we…
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7 reasons why email is a better marketing tool than social media
7 reasons why email is a better marketing tool than social media
Social mouths created a great post reminding marketers of the importance of email marketing and why it should be our absolute priority.
Marketing has got so caught up in social media (and for good reason) but it’s important not to forget other mediums. Social media is the new born cute child, and email is the oldest child who’s lost its newness and cute looks. However, never underestimate the older ones, in this instance email! When it comes to comparing them as marketing vehicles and return-on-investment, Email is by far the most effective way of directly affecting your bottom line and actually growing your business.
and here’s why…
Do you trust advertising?
Do you trust advertising?
Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust…
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How to choose the right #Hashtag to promote your post
How to choose the right #Hashtag to promote your post
The #hashtag is now one of the valuable assets in any modern marketing campaign and people love hashtagging. Heck, even after a few drinks my friends & I…
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6 tips to running a successful Facebook contest
6 tips to running a successful Facebook contest
You probably have noticed the increasing number of brands who are running competitions for their Facebook fans. From trips to New York to product giveaways, brands are doing it all and most…
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5 digital shifts that are changing businesses
5 digital shifts that are changing businesses
1. Device shift – from PCs to smartphones/ tablet devices.
We are now seeing smart phones in everyone’s hands, with a reported 65% of Australians owning one. Australia now ranks…
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