Trust in Advertising
I noticed an eDM, yesterday, from THINK TV the marketing initiative of Free TV Australia, representing Australia’s free-to-air metropolitan and regional commercial television broadcasters.
The thrust of it is that “more than six out of ten online Australians would…
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How Social Media is Replacing Traditional Journalism: Infographic
How Social Media is Replacing Traditional Journalism
We already knew that social media was taking over, but here’s a fancy, entertaining infographic to show you how social media is replacing traditional journalism.
The infographic below reveals how social media has…
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Nuffnang Fashionopolis
Blogging as a full time job?
With the rise and rise of blogging in Australia – and in the fashion sector particularly – blogging as a way of earning a living is becoming a more and more viable option for…
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Social media and Trust
As a social business agency one of our roles is to help clients understand the role and influence of social media.
One of our favourite points of reference is the Nielsen survey which asks “What degree of trust do…
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GE study proves consumers respond better to shared content than to paid placements
What’s the worth of a social share? Marketers have always been trying to put dollar values and ROI on social and it is never an easy answer. However, with a new study by GE and social media site …
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Get a serious social media strategy in 3 simple steps
Melbourne’s freak storm on Saturday ended up as the most talked about topic on twitter and hundreds of videos were submitted to youtube:
[youtube]http://www.youtube.com/watch?v=syx1uirQYrQ[/youtube]
This is mass media. This is main stream. This is where brands need to go next.…
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FRANk Media and Carsales.com.au social media play
Well we are finally pleased to reveal how much fun we’ve had going through our online strategy process and community manager’s course with carsales.com.au. After immersing ourselves in the business we developed an internal and external social media…
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Melbourne’s GPO digital communication strategy payoff – New website LIVE
After an elaborate digital strategy process (aka Immersion) we’re very proud to launch Melbourne’s GPO new website.How did we start? The brief was to create GPO’s online experience. Here’s what we did:
1. Created an annual digital strategy…
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Best buy’s brilliant example of bought/owned/earned strategy
How nice it is when everything works together. This just came over through Techcrunch: The latest Best buy campaign involving TV, Twitter, real employees and even… users. The different media seems to sit very comfortably together. TV is…
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