How Brands Are Responding To Customers Via Social Media
The Sprout Social Index
Just over a month ago we wrote a post about the importance of social media customer service. How more people are turning to social media to ask brands questions about products/services, give feedback…
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The new age, social customer (Part 1): Who are they and what power do they have over your business?
The new age, social customer (Part 1): Who are they and what power do they have over your business?
Back in my day I used to work in one of Australia’s largest department stores, it was hell but that’s beside…
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When it comes to social, ignorance is not bliss
Social media has always been about two way conversations. For too long, companies have been treating their social media channels like how they treat mass communciations channels – shouting advertising messages at the customer: Buy this! Like us! Follow us!…
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Social search – juice list
We are into day 2 of Darren ‘problogger‘ Rowse’s guide to 31 Days to Build a Better Blog (31DBBB).
Day 1 suggests you develop your blog’s BBQ-moment to crystallise what your blog is about. We…
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Social business strategy – Can your customer service be part of your marketing?
1234 Telstra assist ridiculous ad is made even more ridiculous after you try the service. This Saturday I called the 1234 number in distress. I wanted to get phone numbers of clinics near my area as I was searching for…
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Have you considered social innovation?
Here’s a great presentation (thanks Marek) that has 10 social innovations in areas such as education, journalism, food, health care etc.
View more presentations from Michael Karnjanaprakorn .
Another leader in innovative design is Idris Mootee,…
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