Why you can no longer afford to ignore social media
The BBC published an interesting article about why companies monitor every move you make on Twitter, Facebook and YouTube.
This article explores the notion that times have changed and companies can no longer afford to ignore the power of the…
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Which is more important – Volume or Quality metrics for Twitter / Facebook?
One the most common topics of debate we receive from clients is setting our goal for social media tools. The easiest and familiar metric for marketers is to grow followers and fans for Twitter and Facebook respectively. It’s…
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