Alex Bogusky’s new agency: fearless revolution
Alex Bogusky, the guy who probably invented branded engagement online (remember subservient chicken?) is off to a new venture. The agency, @FearLess is focusing on a new way for brands to engage with “consumers” as an answer to a…
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Social business strategy is not about twitter. It’s about business models, innovation and people
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes.…
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Which comes first? Your online communication strategy or your online communication tactics?
“Social media” is all the buzz now and clients want to “get on it”, “use it” or “leverage it”. Many people think social media is just another media. It’s not. (Tip: if it’s not a dialogue between your company and…
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