What Do People Expect From Brands On Social Media?
The Social Lifecycle
Above is an informative SlideShare presentation by HubSpot which looks at new consumer insights on using social media to improve your marketing, sales and service. The study asked 569 consumers how social media changes the…
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#TechnologyAndStuff – Real-Time Marketing, Turning A Negative Into A Positive.
Chevrolet takes advantage of World Series speech blunder
It may not be one of our stand out social media campaigns for 2014 but poor Rikk Wilde (Chevrolet Sales & Marketing) and his hopelessly disastrous speech at the World Series Baseball…
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How Brands & People Create A Value Exchange
Above is an informative SlideShare presentation by Edelman Insights discussing how brands and people create a value exchange. The study looked at 15,000 people from 12 different countries, 199 brands and over a range of different industries through an…
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How to Develop Engaging Content to Build your Brand
What makes your content stand out?
The world is social. The relationship between brands and customers is no longer one way communication; we have developed from companies telling us what to think to consumers taking control.
The tone of the…
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6 Ways to Capitalise on Video in Content Marketing
Video in Content Marketing: 6 Ways to Capitalise on this Growing Social Media Marketing Trend
Brands are constantly looking for innovative and more exciting ways to engage with their audiences, and the latest of these trends is video in content…
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Print marketing is not dead but instead is growing alongside digital marketing!
Print marketing is not dead but instead is growing alongside digital marketing!
Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better…
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How accurate is social media in measuring real life conversations about your brand?
How accurate is social media in measuring real life conversations about your brand?
I just read a really interesting article by Paul McIntyre in AdNews marketing magazine (21st February 2014 edition) titled ‘Social Media Myths’ that I felt compelled…
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Facebook organic reach is dead, long live paid media!
Facebook organic reach is dead, long live paid media!
Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay.
By now as a avid Facebook…
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3 ways you can market your business on SnapChat
3 ways you can market your business on SnapChat
Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and…
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8 ways in which marketing is similar to dating
8 ways in which marketing is similar to dating
Being a part of the marketing and dating world, I can’t help but see many similarities between the two.
Not only do we put on our best face to present our…
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