The world is social. The relationship between brands and customers is no longer one way communication; we have developed from companies telling us what to think to consumers taking control.
The tone of the…
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Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better…
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It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate…
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In many content/social/marketing strategies articles & blogs advice columns, you will read over & over again that one of the ways to be successful in these markets is to know…
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I just read a really interesting article by Paul McIntyre in AdNews marketing magazine (21st February 2014 edition) titled ‘Social Media Myths’ that I felt compelled…
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Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay.
By now as a avid Facebook…
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Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and…
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Being a part of the marketing and dating world, I can’t help but see many similarities between the two.
Not only do we put on our best face to present our…
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Uploading videos has become very easy in the last few decades and with websites like Youtube, Facebook and now Instagram, brands have found a way/channel to access…
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