How to Develop Engaging Content to Build your Brand
What makes your content stand out?
The world is social. The relationship between brands and customers is no longer one way communication; we have developed from companies telling us what to think to consumers taking control.
The tone of the…
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Print marketing is not dead but instead is growing alongside digital marketing!
Print marketing is not dead but instead is growing alongside digital marketing!
Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better…
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Social thinking through word-of-mouse marketing
Social thinking through word-of-mouse marketing
It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate…
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Are we focusing on the right competitors to our business?
Are we focusing on the right competitors to our business?
In many content/social/marketing strategies articles & blogs advice columns, you will read over & over again that one of the ways to be successful in these markets is to know…
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How accurate is social media in measuring real life conversations about your brand?
How accurate is social media in measuring real life conversations about your brand?
I just read a really interesting article by Paul McIntyre in AdNews marketing magazine (21st February 2014 edition) titled ‘Social Media Myths’ that I felt compelled…
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Facebook organic reach is dead, long live paid media!
Facebook organic reach is dead, long live paid media!
Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay.
By now as a avid Facebook…
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3 ways you can market your business on SnapChat
3 ways you can market your business on SnapChat
Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and…
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8 ways in which marketing is similar to dating
8 ways in which marketing is similar to dating
Being a part of the marketing and dating world, I can’t help but see many similarities between the two.
Not only do we put on our best face to present our…
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5 reasons why video is effective marketing for your business!
5 reasons why video is effective marketing for your business!
1. Uploading
Uploading videos has become very easy in the last few decades and with websites like Youtube, Facebook and now Instagram, brands have found a way/channel to access…
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5 reasons why social advertising is better than traditional advertising
5 reasons why social advertising is better than traditional advertising
“Traditional advertising works by interrupting a message with a less interesting message” – Daniel Stein
1. Social advertising allows you to better reach your target audience/…
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