How to Develop Engaging Content to Build your Brand
What makes your content stand out?
The world is social. The relationship between brands and customers is no longer one way communication; we have developed from companies telling us what to think to consumers taking control.
The tone of the…
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Business in a connected age: first-mover advantage is up for grabs in most categories
(This article was first published in Marketing Magazine’s blog on 16th May 2014)
The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed.
No longer…
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Everything you need to know about Facebook Advertising
Back in January we warned you of the approaching death of your organic reach on Facebook, and now 4 months on we are all feeling the pain of this loss. Although we have come to terms with this, we are…
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The future of retail: 6 trends on the rise
The future of retail – to 2014 and beyond!
“Followers are the new ‘foot-traffic’ and posts are the new ‘may I help you?” – John Cahplan, CEO, OpenSky
World Retail Congress 2013 findings:
- Physical stores remained…
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Print marketing is not dead but instead is growing alongside digital marketing!
Print marketing is not dead but instead is growing alongside digital marketing!
Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better…
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Social thinking through word-of-mouse marketing
Social thinking through word-of-mouse marketing
It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate…
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Are we focusing on the right competitors to our business?
Are we focusing on the right competitors to our business?
In many content/social/marketing strategies articles & blogs advice columns, you will read over & over again that one of the ways to be successful in these markets is to know…
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How accurate is social media in measuring real life conversations about your brand?
How accurate is social media in measuring real life conversations about your brand?
I just read a really interesting article by Paul McIntyre in AdNews marketing magazine (21st February 2014 edition) titled ‘Social Media Myths’ that I felt compelled…
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Facebook organic reach is dead, long live paid media!
Facebook organic reach is dead, long live paid media!
Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay.
By now as a avid Facebook…
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3 ways you can market your business on SnapChat
3 ways you can market your business on SnapChat
Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and…
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