Which is more important – Volume or Quality metrics for Twitter / Facebook?
One the most common topics of debate we receive from clients is setting our goal for social media tools. The easiest and familiar metric for marketers is to grow followers and fans for Twitter and Facebook respectively. It’s…
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Ten questions to ask yourself before settling on your marketing communications strategy.
I once asked the CEO of Austereo Michael Anderson what he actually does in his role day-to-day. He paused, not having been asked that question before, and took some time to consider his response. “I ask questions” he said.…
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