Dark Social – The Missing Link Of Online Sharing
RadiumOne study reveals interesting information into online sharing
Have you heard of dark social? A recent study from RadiumOne helps shine light on the value of the dark social opportunity for advertisers, marketers and publishers while providing an in-depth…
Continue reading
Outdoor Advertising – The Digital Takeover
Why Digital Is The Future Of Outdoor Advertising
I know the term ‘Digital Transformation’ gets thrown around a lot but it has never been more appropriate than right now! The days of static billboards may not be dead, but they’re…
Continue reading
Are You Ready For Instagram Advertising?
“Hola Instagram users. We’re finally here!” Sincerely, Advertisers.
Almost a year ago, we informed you Instagram announced their plans to roll out advertising to users.
Well it’s finally here in Australia! Last week, Instagram posted…
Continue reading
Everything you need to know about Facebook Advertising
Back in January we warned you of the approaching death of your organic reach on Facebook, and now 4 months on we are all feeling the pain of this loss. Although we have come to terms with this, we are…
Continue reading
Print marketing is not dead but instead is growing alongside digital marketing!
Print marketing is not dead but instead is growing alongside digital marketing!
Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better…
Continue reading
Social thinking through word-of-mouse marketing
Social thinking through word-of-mouse marketing
It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate…
Continue reading
Tinder no longer just for hook ups: Business using Tinder for marketing
Tinder no longer just for hook ups: Business using Tinder for marketing
All us single, social people have heard of Tinder and perhaps even dabbled with it for a week of two – swiping away rejects and possible love…
Continue reading
Facebook organic reach is dead, long live paid media!
Facebook organic reach is dead, long live paid media!
Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay.
By now as a avid Facebook…
Continue reading
3 ways you can market your business on SnapChat
3 ways you can market your business on SnapChat
Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and…
Continue reading
8 ways in which marketing is similar to dating
8 ways in which marketing is similar to dating
Being a part of the marketing and dating world, I can’t help but see many similarities between the two.
Not only do we put on our best face to present our…
Continue reading
copyright FRANk Media 2018