There is no ROI without reporting and analytics.
Traditional media analysis is well established and we have access to all the industry tools and software to help optimise, learn and apply.
Digital data is a good deal more accountable and as we have access to so many numbers it can be challenging to separate noise from meaningful data.
It could be argued that accountability in our industry is too often focused on shorter term outcomes; sales, awareness and so on.
FRANk provides critical insights into social media’s unique contribution to your brand and business:
• Measuring reach
• Tracking engagement and action
• Analysing advocacy
• Calculating ROI against specific business objectives
And lots more!
Would you like to find out more? Please give us a call on 03 8517 2000 or e-mail to firstname.lastname@example.org