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What’s Trending: Internet Trends Report 2014 – Part 1/4

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Key Internet Trends for 2014 Mobile internet usage is growing at an extremely rapid rate, day-to-day practices are being completely transformed, and marketers are spending money in the wrong areas. All of these were findings presented in Mary Meeker’s 2014 annual report which highlights interesting global internet trends. Over the next few weeks we will be

2014 Social Media Marketing Industry Report

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How Marketers Are Using Social Media to Grow Their Businesses   Social Media 2014 update: Several major findings All statistics and graphs have been compiled by Socialmediaexaminer.com for 2014.   • Marketers highlight importance of social media in marketing strategies Of the surveyed marketers, 97 percent said they are already using social media as a

Social Media Statistics Australia – May 2014

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Social Media Statistics Australia – May 2014 Statistics compiled by SocialMediaNews.com.au for May 2014. Social Media Statistics Australia – May 2014 1. Facebook – 13,200,000 users (steady, according to Ad tool) 2. YouTube – 12,750,000 UAVs 3. WordPress.com – 6,200,000 4. Tumblr – 4,850,000 5. LinkedIn – 3,650,000 6. Blogspot – 2,900,000 7. Twitter - 2,500,000 Active Australian Users 8. Instagram - 1,600,000 Active

4 ways to get noticed on Instagram

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4 ways to get noticed on Instagram Earlier this year we wrote about the 4 benefits of using Instagram for businesses and last September we also wrote 10 tips for businesses on Instagram, so if they have failed to convince you here’s another. In this post we share 4 tips ways you can help your

The Power of a Hashtag

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The Power of a Hashtag Twitter has always been praised as a communications platform offering real-time conversation; whether that be about sport matches (did you see Carlton beat Adelaide? Go Blues!), celebrities *Yawn* Kimye’s wedding, and the latest Game of Thrones Episode #GOT #Joffreydead. However Twitter also delves into more complicated topics such as politics,

8 Things to Know About Blogging for Your Business

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The Importance of Blogging for your Business In this digital era, where everyone goes online to search for information and news, it is essential for companies to generate online exposure and engage in social marketing. In fact the top Google Search ranking is increasingly becoming one of the most important advertising goals for most companies,

3 Things Worth Noting in Social Media This Week: Vine’s New Look, New Facebook Video Metrics, and Twitter’s Mute Feature

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This week in the ever changing world of Social Media…   Vine Reveals New Look Before now Vine was predominantly utilized on mobile phones. However this restricted access is all about to change! Drum roll please…Vine has released a new site to allow users access to Vine on their computers. Users can now search and

Business in a connected age: first-mover advantage is up for grabs in most categories

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(This article was first published in Marketing Magazine’s blog on 16th May 2014) The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed. No longer is a brand about messaging and perception it’s about creating experiences and communities centred on a core purpose. It’s bigger

Promoted Pins… Oh, How Pinteresting!

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Oh, How Pinteresting! Are you already on Pinterest? If not, the only question for you to answer is why? Not only is this visual social media tool swiftly increasing in popularity, new and exciting opportunities for businesses on Pinterest are also opening up. So, what are you waiting for? Unless you have been living under

6 Ways to Capitalise on Video in Content Marketing

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Video in Content Marketing: 6 Ways to Capitalise on this Growing Social Media Marketing Trend Brands are constantly looking for innovative and more exciting ways to engage with their audiences, and the latest of these trends is video in content marketing. The success of multimedia marketing is growing, with the Axonn Research Video in Content

Everything you need to know about Facebook Advertising

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Back in January we warned you of the approaching death of your organic reach on Facebook, and now 4 months on we are all feeling the pain of this loss. Although we have come to terms with this, we are still deep in mourning and in order to pick up the pieces and move on,

3 Things Worth Noting in Social Media This Week: Pinterest Guided Search, Facebook Audience Network and Facebook Business Manager

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This week in the ever changing world of Social Media… Three interesting social media updates that caught our eye this week: Facebook Introduces Audience Network Image courtesy of Facebook This week Facebook have released several exciting updates. One feature in particular that is worth exploring is the introduction of Audience Network. It offers advertisers a

Social Media Statistics Australia – April 2014

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Social Media Statistics Australia – April 2014 Statistics compiled by SocialMediaNews.com.au for April 2014. Social Media Statistics Australia – April 2014 1. Facebook – 13,200,000 users (according to Ad tool) 2. YouTube – 12,700,000 UAVs 3. WordPress.com – 6,150,000 4. Tumblr – 4,800,000 5. LinkedIn – 3,500,000 6. Blogspot – 2,800,000 7. Twitter - 2,500,000 Active Australian Users 8.

Google+: Why your business should be there

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Google+: Why your business should be there With marketers and brands up in arms as of late over Facebook’s ‘paying for ads to get your content to fans’ debacle, some are starting to take a step back and (finally) look at what else is out there when it comes to being a social business. And

3 Things Worth Noting in Social Media This Week: Google Analytics Reporting, Facebook Nearby and FB Newswire

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This week in the ever changing world of Social Media… This week we recommend that you explore these fresh and interesting social media updates: Google Analytics adds the ability to see all data in a single reporting view Image courtesy of Google This week Google Analytics revealed their latest update, enabling businesses to view all

4 benefits of using Instagram for a business

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4 benefits of using Instagram for a business With over 75 million daily users, if your business is not on Instagram yet, it’s time to get started! The beauty of this social network is the ease of posting involved – if you’ve got a smartphone and a good idea of what you want your business

3 tips for better YouTube Marketing

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3 tips for better YouTube Marketing Have you ever wanted to learn the secret to creating successful YouTube marketing videos? We have! There are many features available on YouTube to increase watch time and attract more subscribers, however finding the available updates and how to employ they can be tricky. To help, we have compiled

3 Things Worth Noting in Social Media This Week

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This week in the ever changing world of Social Media… We take a look at three notable updates to the wonderful world of social media that you should know about. Twitter’s new profile updates Image courtesy of Mashable Twitter has recently revealed several welcome updates. Firstly, they have increased the number of images you can

The Heartbleed Bug – What you need to know

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The Heartbleed Bug – What you need to know The latest in Internet security threats has sent a tsunami of panic throughout the cyber-world. Security gurus are labelling the Heartbleed Bug “catastrophic”, and since the news broke on 8 April, companies have been in a frenzy trying to combat it. What exactly is the Heartbleed Bug?

Twitter becoming more image focused

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Twitter becoming more image focused… A picture paints a thousand words,  but more pictures still equals 140 characters! Ever have that battle with yourself where you really want to post a group of pictures with hashtags but not have to resort to being the saddo who hashtags their posts on Facebook? All the time? Yea,

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