CALL US
󰀑 03 8517 2000

Digital Trends Report – Australia 2016

󰀄

Check out the latest digital, Social & Mobile stats and trends for Australia as of June 1016.   Key takeaways: The use of text-based chat apps like Facebook Messenger, WhatsApp and WeChat is lower in Australia than globally. Many younger Australian audiences have jumped straight into Snapchat, bypassing other text-based platforms Men in their 40s have

Social Media Statistics – June 2016

󰀄

Social media statistics compiled by SocialMediaNews.com.au for June 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,350,000 UAVs 3. WordPress.com – 5,550,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,300,000 6. LinkedIn – 3,500,000 7. Twitter – 2,800,000 Monthly Active Australian Users approx 8. WhatsApp – 2,400,000 Active Australian

Cannes Lions Awards 2016

󰀄

The Cannes Lions Awards selects the top campaigns under each category, and 2016 has certainly seen some innovative and memorable campaigns thus far. In comparison to previous years, the winning campaigns appear to have more of a commercial focus. The United States walked away with the most awards this year, followed by Brazil and the

Twitter’s Dashboard Assists SME’s

󰀄

Twitter Dashboard has recently been released, which is a free standalone app designed to help businesses on the platform. For now this is only available in the US, but expected to hit Australia soon. The new Dashboard is particularly appealing for small business, as it is essentially an all-in-one platform, allowing brands to interact and reach

Latest Top YouTube Vids

󰀄

YouTube is an extremely popular platform in Australia and New Zealand, with over  14,300,000 active monthly viewers. Trending YouTube videos offers you a great way to see what people are actually interested in viewing, and in turn leverage your brand by engaging in this content. John Oliver explains Brexit. If only more people saw this

Facebook and Instagram Hot Topics – May 2016

󰀄

Facebook have made it easy to follow the trends by putting together a monthly post called Hot Topics! Mother’s Day caused the most conversations on Facebook this May, as many people shared their love through Facebook and Instagram posts. Instagram Hot Topics: Facebook and Instagram is a great way to keep up celebrity news and

3 things worth noting in social media

󰀄

Snapchat’s latest advertising updates Instagram’s mobile banner ads Facebook’s store visit metric   Snapchat Advertiser’s rejoice, Snapchat is launching a wide range of ad updates including ads between stories, expandable snap ads, and an ad API. Advertisers have previously been skeptical to advertise on Snapchat due to the ambiguity of the platform, however Snapchat is

Social Media Statistics – May 2016

󰀄

Social media statistics compiled by SocialMediaNews.com.au for May 2016.   Social Media Statistics Australia – May 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,300,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,800,000 7. Twitter – 2,800,000 Monthly Active Australian

Top YouTube Vids

󰀄

With over 14,200,000 active users on YouTube, keeping up to date with what is trending on the platform is clearly important, and well, let’s be honest, it offers some great entertainment! Take a look at the Top YouTube Videos for Australia and New Zealand. Australian contestant Damni In hits all the right notes in her

Instagram’s Dynamic Ads

󰀄

Instagram have recently released Dynamic Ads, which essentially allows advertisers to customize their ads based on your online activity and interests. Dynamic ads mean that marketers can show products to people who have already expressed interest in them. So, for example if a shopper adds a suitcase into their cart but doesn’t continue with their

Social Media Statistics – April 2016

󰀄

Social media statistics compiled by SocialMediaNews.com.au for April 2016.   Social Media Statistics Australia – April 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,250,000 UAVs 3. WordPress.com – 5,550,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,850,000 7. Twitter – 2,800,000 Monthly Active Australian Users

Top YouTube Vids

󰀄

With over 14,200,000 active users on YouTube in March, keeping up to date with what is trending on the platform is clearly important, and well, let’s be honest, it offers some great entertainment! Take a look at the Top YouTube Videos for Australia and New Zealand. Johnny Depp & Amber Heard look very enthused as

Queen B continues to run the world

󰀄

Who runs the world? You got it – Beyonce! Beyonce’s latest athleisure line ‘Ivy Park; has reached Instagram engagement records and it hasn’t even launched yet! Ivy Park is now considered the most popular fashion brand on Instagram in terms of it’s extremely impressive engagement rate. This engagement has hugely assisted partnering company Topshop, who

3 things worth noting in social media

󰀄

Check out the latest Social Media Updates… Instagram’s Algorithm Update Instagram’s latest update has caused quite the stir, as the platform will soon be implementing an algorithm timeline. Essentially this means that Instagram will determine what content it believes people will be most interested in and serve it to them first. This shift comes as no

Social Media Statistics – March 2016

󰀄

Social media statistics compiled by SocialMediaNews.com.au for March 2016.   Social Media Statistics Australia – March 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,200,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,450,000 6. LinkedIn – 3,800,000 7. Twitter – 2,800,000 Monthly Active Australian

Top YouTube Videos -Australia & New Zealand

󰀄

Do you watch videos on YouTube? Though there is no lack of content, it can be difficult to find quality video content on YouTube. With that in mind, YouTube have collated the top Video’s for Australia and New Zealand, which is a great way to see what videos have been trending lately. As a brand, this

Facebook Updates: Canvas Ads, Reactions and more additions

󰀄

Facebook have made some pretty key changes to the platform lately, with their new Reactions buttons, Canvas and updated video offerings. Here’s a quick rundown of all the changes to get you familiar with how best to utilise the platform. Facebook Canvas: Facebook have recently released Canvas for mobile, which allows advertisers to tell their

Social Media Statistics – February 2016

󰀄

Social media statistics compiled by SocialMediaNews.com.au for February 2016.   Social Media Statistics Australia – February 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,100,000 UAVs 3. WordPress.com – 5,600,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,750,000 7. Twitter – 2,800,000 Monthly Active Australian

Top YouTube Videos – Australia & New Zealand

󰀄

There is an abundance of quality content on YouTube, however with so many video’s being uploaded daily it can be challenging to find what you want without spending hours on the platform. Each month YouTube collate the Top Video’s for Australia and New Zealand, which is a great way to see what videos have been

Trust in Advertising

󰀄

I noticed an eDM, yesterday, from THINK TV  the marketing initiative of Free TV Australia, representing Australia’s free-to-air metropolitan and regional commercial television broadcasters. The thrust of it is that “more than six out of ten online Australians would take action as a result of an ad seen on TV, making TV the most powerful

󰁓
󰀩 󰀭 󰀎