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How to Develop Engaging Content to Build your Brand

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What makes your content stand out? The world is social. The relationship between brands and customers is no longer one way communication; we have developed from companies telling us what to think to consumers taking control. The tone of the conversation has developed from ‘buy this, buy this’ to being about content in real time,

The Reorientation of Marketing

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Marketing Revolution: the ‘Reorientation of Marketing’ It’s official: marketing and advertising rules have changed – forever! A digital transformation is forecast to completely transform and reorient the entire marketing industry, penetrating every subsector of the entertainment and media channels. This was highlighted in both PwC’s latest Australian Entertainment and Media Outlook, and their report with

Australian Teenagers Facebook Behaviour 2014

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Are Australian teenagers really leaving Facebook? There has been much speculation about the activity of teens on Facebook with many articles headlines warning marketers of the ‘danger’ of a dying target market on the network. You’ve probably come across headlines such as “Facebook admits teens not as active on network”, “Facebook is dead and buried to teens” and

3 Things Worth Noting in Social Media This Week: Facebook announces multi-product ads, enhancements to custom audiences for websites, and expanded video marketing capabilities

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This week in the constantly changing world of social media… Facebook have been extremely busy over the past few weeks updating their site functions and what they offer to both users and businesses. In response to all their hard work, we are focusing solely on the latest Facebook updates in this week’s social media blog

Social Media Statistics Australia – June 2014

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Social Media Statistics Australia – June 2014 Statistics compiled by SocialMediaNews.com.au for June 2014. Social Media Statistics Australia – June 2014 1. Facebook – 13,200,000 users (steady, according to Ad tool) 2. YouTube – 12,750,000 UAVs 3. WordPress.com – 6,300,000 4. Tumblr – 4900,000 5. LinkedIn – 3,700,000 6. Blogspot – 2,950,000 7. Twitter - 2,500,000 Active Australian Users 8.

Growing Screen and Video trends: Internet Trends Report 2014 – Part 4/4

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Screen and Video Growth This is the FINAL POST in our four-part blog series breaking down the internet findings released in Mary Meeker’s 2014 annual internet trends report! The first three posts focused on: What’s trending – Key internet trends Our Changing We Habits – Re-imagining online usage Big Data Trends This post will focus

Big Data Trends: Internet Trends Report 2014 – Part 3/4

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Big Data Trends for 2014 We have left you with a few days to process the piles of extremely interesting information regarding internet trends. So, it is now time to post PART THREE in our analysis of the findings outlined in Mary Meeker’s 2014 annual internet trends report. The first two posts focused on: What’s

How social media users are interacting with brands and business on social media: Sensis Report 2014 – Part 3/3

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Now if you are here I presume you have read part I & II of this epic 3 part blog post! If not, here is what’s going on. Sensis have released their 2014 social media report and it is JAM PACKED with so much vital information that we have had to split it up into three different posts for you! These posts will

How Australian businesses are using social media: Sensis Report 2014 – Part 2/3

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Sensis have released their 2014 social media report and it is JAM PACKED with so much vital information that we have had to split it up into three different posts for you! These posts will focus on stats and facts about… How, when, where & why Australians are using social media How Australians businesses are using social media How users are interacting with

How, When, Where & Why Australian’s are accessing Social Media: Sensis Report 2014 – Part 1/3

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Sensis have released their 2014 social media report and it is JAM PACKED with so much vital information that we have had to split it up into three different posts for you! These posts will focus on stats and facts about… How, when, where & why Australians are using social media How Australians businesses are using social media How users are interacting with

Our Changing Web Habits: Internet Trends Report 2014 – Part 2/4

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Re-Imagining Online Usage in 2014 This is the second of four blog posts analysing the findings outlined in Mary Meeker’s 2014 annual internet trends report. This post will focus on how the internet is changing our way of communication, apps, distribution channels, daily activities, money, and an industry vertical in the internet.   Messaging and Communications

What’s Trending: Internet Trends Report 2014 – Part 1/4

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Key Internet Trends for 2014 Mobile internet usage is growing at an extremely rapid rate, day-to-day practices are being completely transformed, and marketers are spending money in the wrong areas. All of these were findings presented in Mary Meeker’s 2014 annual report which highlights interesting global internet trends. Over the next few weeks we will be

2014 Social Media Marketing Industry Report

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How Marketers Are Using Social Media to Grow Their Businesses   Social Media 2014 update: Several major findings All statistics and graphs have been compiled by Socialmediaexaminer.com for 2014.   • Marketers highlight importance of social media in marketing strategies Of the surveyed marketers, 97 percent said they are already using social media as a

Social Media Statistics Australia – May 2014

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Social Media Statistics Australia – May 2014 Statistics compiled by SocialMediaNews.com.au for May 2014. Social Media Statistics Australia – May 2014 1. Facebook – 13,200,000 users (steady, according to Ad tool) 2. YouTube – 12,750,000 UAVs 3. WordPress.com – 6,200,000 4. Tumblr – 4,850,000 5. LinkedIn – 3,650,000 6. Blogspot – 2,900,000 7. Twitter - 2,500,000 Active Australian Users 8. Instagram - 1,600,000 Active

4 ways to get noticed on Instagram

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4 ways to get noticed on Instagram Earlier this year we wrote about the 4 benefits of using Instagram for businesses and last September we also wrote 10 tips for businesses on Instagram, so if they have failed to convince you here’s another. In this post we share 4 tips ways you can help your

The Power of a Hashtag

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The Power of a Hashtag Twitter has always been praised as a communications platform offering real-time conversation; whether that be about sport matches (did you see Carlton beat Adelaide? Go Blues!), celebrities *Yawn* Kimye’s wedding, and the latest Game of Thrones Episode #GOT #Joffreydead. However Twitter also delves into more complicated topics such as politics,

8 Things to Know About Blogging for Your Business

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The Importance of Blogging for your Business In this digital era, where everyone goes online to search for information and news, it is essential for companies to generate online exposure and engage in social marketing. In fact the top Google Search ranking is increasingly becoming one of the most important advertising goals for most companies,

3 Things Worth Noting in Social Media This Week: Vine’s New Look, New Facebook Video Metrics, and Twitter’s Mute Feature

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This week in the ever changing world of Social Media…   Vine Reveals New Look Before now Vine was predominantly utilized on mobile phones. However this restricted access is all about to change! Drum roll please…Vine has released a new site to allow users access to Vine on their computers. Users can now search and

Business in a connected age: first-mover advantage is up for grabs in most categories

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(This article was first published in Marketing Magazine’s blog on 16th May 2014) The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed. No longer is a brand about messaging and perception it’s about creating experiences and communities centred on a core purpose. It’s bigger

Promoted Pins… Oh, How Pinteresting!

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Oh, How Pinteresting! Are you already on Pinterest? If not, the only question for you to answer is why? Not only is this visual social media tool swiftly increasing in popularity, new and exciting opportunities for businesses on Pinterest are also opening up. So, what are you waiting for? Unless you have been living under

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