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Pinterest Introduce Promoted Video’s

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Pinterest Video Advertising Pinterest is a great platform for people to discover new ideas, recipes, and gain general inspiration. Pinterest are taking their offering even further, by introduced Promoted Video. According to the latest Mary Meeker report 55% if people on Pinterest want to find or shop for products on the platform. This is extremely

Australian Online Ad Spend Growth

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Advertising on mobile devices has charged a growth within the Australian online advertising market, as online now accounts for nearly half of all advertising spend. According to the latest IAB/PwC Online Advertising Expenditure Report “Online ad spend grew by 29.7% to $6.8 billion in the year to 30 June 2016.” According to the report, display

Facebook gives users more control over ads

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Facebook’s latest update is a bit of a double edged sword from a consumer perspective, as it seeks to give users more control over ad content and harder for ad blockers to work on its site. Essentially the latest change means that users can opt out of seeing ads from companies that have added them

Latest Top YouTube Vids

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YouTube users are continuing to increase in Australia. Trending YouTube videos offers you a great way to see what people are actually interested in viewing, and in turn leverage your brand by engaging in this content. Margot Robbie defines 50 Australia slang terms. Well, fair dinkum Margot! John Oliver keeps up with the modern world, as he

Facebook & Instagram Hot Topics – June 2016

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Facebook have made it easy to follow the latest trends on Facebook and Instagram by putting together a monthly post called Hot Topics! Australians across the country in June took to their Facebook and Instagram feeds to share their views and experiences. June’s hot topics highlight Facebook and Instagram’s ability to captivate an audience across

Social Media Statistics – July 2016

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Social media statistics compiled by SocialMediaNews.com.au for July 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,400,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,200,000 6. LinkedIn – 3,450,000 7. Twitter – 2,800,000 Monthly Active Australian Users approx 8. WhatsApp – 2,400,000 Active Australian

Social Media Image Dimensions: All you need to know

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In the world of Social Media size does matter… Visuals are your key to success on social media platforms. But, unfortunately not every image you attach to a Facebook post or Tweet will result in an increase of engagement. The quality of your uploaded image and text can determine the success of engagement, and having

Digital Trends Report – Australia 2016

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Check out the latest digital, Social & Mobile stats and trends for Australia as of June 1016.   Key takeaways: The use of text-based chat apps like Facebook Messenger, WhatsApp and WeChat is lower in Australia than globally. Many younger Australian audiences have jumped straight into Snapchat, bypassing other text-based platforms Men in their 40s have

Social Media Statistics – June 2016

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Social media statistics compiled by SocialMediaNews.com.au for June 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,350,000 UAVs 3. WordPress.com – 5,550,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,300,000 6. LinkedIn – 3,500,000 7. Twitter – 2,800,000 Monthly Active Australian Users approx 8. WhatsApp – 2,400,000 Active Australian

Cannes Lions Awards 2016

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The Cannes Lions Awards selects the top campaigns under each category, and 2016 has certainly seen some innovative and memorable campaigns thus far. In comparison to previous years, the winning campaigns appear to have more of a commercial focus. The United States walked away with the most awards this year, followed by Brazil and the

Twitter’s Dashboard Assists SME’s

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Twitter Dashboard has recently been released, which is a free standalone app designed to help businesses on the platform. For now this is only available in the US, but expected to hit Australia soon. The new Dashboard is particularly appealing for small business, as it is essentially an all-in-one platform, allowing brands to interact and reach

Latest Top YouTube Vids

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YouTube is an extremely popular platform in Australia and New Zealand, with over  14,300,000 active monthly viewers. Trending YouTube videos offers you a great way to see what people are actually interested in viewing, and in turn leverage your brand by engaging in this content. John Oliver explains Brexit. If only more people saw this

Facebook and Instagram Hot Topics – May 2016

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Facebook have made it easy to follow the trends by putting together a monthly post called Hot Topics! Mother’s Day caused the most conversations on Facebook this May, as many people shared their love through Facebook and Instagram posts. Instagram Hot Topics: Facebook and Instagram is a great way to keep up celebrity news and

3 things worth noting in social media

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Snapchat’s latest advertising updates Instagram’s mobile banner ads Facebook’s store visit metric   Snapchat Advertiser’s rejoice, Snapchat is launching a wide range of ad updates including ads between stories, expandable snap ads, and an ad API. Advertisers have previously been skeptical to advertise on Snapchat due to the ambiguity of the platform, however Snapchat is

Social Media Statistics – May 2016

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Social media statistics compiled by SocialMediaNews.com.au for May 2016.   Social Media Statistics Australia – May 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,300,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,800,000 7. Twitter – 2,800,000 Monthly Active Australian

Top YouTube Vids

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With over 14,200,000 active users on YouTube, keeping up to date with what is trending on the platform is clearly important, and well, let’s be honest, it offers some great entertainment! Take a look at the Top YouTube Videos for Australia and New Zealand. Australian contestant Damni In hits all the right notes in her

Instagram’s Dynamic Ads

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Instagram have recently released Dynamic Ads, which essentially allows advertisers to customize their ads based on your online activity and interests. Dynamic ads mean that marketers can show products to people who have already expressed interest in them. So, for example if a shopper adds a suitcase into their cart but doesn’t continue with their

Social Media Statistics – April 2016

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Social media statistics compiled by SocialMediaNews.com.au for April 2016.   Social Media Statistics Australia – April 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,250,000 UAVs 3. WordPress.com – 5,550,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,850,000 7. Twitter – 2,800,000 Monthly Active Australian Users

Top YouTube Vids

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With over 14,200,000 active users on YouTube in March, keeping up to date with what is trending on the platform is clearly important, and well, let’s be honest, it offers some great entertainment! Take a look at the Top YouTube Videos for Australia and New Zealand. Johnny Depp & Amber Heard look very enthused as

Queen B continues to run the world

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Who runs the world? You got it – Beyonce! Beyonce’s latest athleisure line ‘Ivy Park; has reached Instagram engagement records and it hasn’t even launched yet! Ivy Park is now considered the most popular fashion brand on Instagram in terms of it’s extremely impressive engagement rate. This engagement has hugely assisted partnering company Topshop, who

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