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Social media has always been about two way conversations. For too long, companies have been treating their social media channels like how they treat mass communciations channels – shouting advertising messages at the customer: Buy this! Like us! Follow us! Tell your friends! Brands have jumped onto social and grabbed at whatever popular tools they [...]

1.“Social” is something you are, not something you do If your company culture doesn’t focus on building relationships within the business and your customers, then chances are that you won’t use social media to do it either. The “media” doesn’t dictate how social a company is or isn’t, it simply enhances its ability to be [...]

  Big companies with a wide appeal and reach tend to receive a large volume of communciation on their social media channels and it is a difficult task to even try responding to all of them (many brands have problems dealing with just the negative comments), let alone really listen to what fans are saying. [...]

Whilst awaiting my coffee at the ever so convenient St. Edmonds just across the road I scanned the business section from The Age. The article was about mining billionaires….blah blah…but the bit that caught my eye was the opening paragraph ” In the nineties and the noughties global banking and finance set the tone with [...]

Brands don’t have it easy these days: increasing competition, globalization, fast paced social media trends, empowered and choosy consumers certainly make it hard for brands to get noticed and liked. And I mean really liked, not just getting a lame Facebook like. A brand feels liked and popular if it gets your repeat business and [...]