Comments for FRANk

Comment on Nuffnang Fashionopolis by Lady Melbourne

Lady Melbourne — Fri, 18 May 2012 00:23:00 +0000

Thanks for covering this guys, now I reflect on it I had no idea there was that much content!
LM
xx

Comment on Nuffnang Fashionopolis by Nuffnang Australia | Asia Pacific’s First Blog Advertising Community » » Nuffnang Fashionopolis Link Up

Wed, 16 May 2012 05:27:49 +0000

[...] Fashionopolis 2012 25. Luna Magazine – Nuffnang Fashionopolis 2012 26. FRANk Media – Nuffnang Fashionopolis 27. The Style Scribe – Nuffnang Fashionopolis Recap 28. 29. 30. [...]

Comment on FRANkademy – Social Media Strategy and B2B by Social Business - Do You Get It? | FRANk

Social Business - Do You Get It? | FRANk — Mon, 14 May 2012 05:23:54 +0000

[...] join us at one of our free social media strategy workshops (the next one will focus on B2B and will be on June 1st) or contact us for a free [...]

Comment on Social media paranoia…like me like me by Social Business - Do You Get It? | FRANk

Social Business - Do You Get It? | FRANk — Mon, 14 May 2012 05:23:06 +0000

[...] is it then that when brands make a move into social business they are surprised that they struggle to attract ‘friends’ or meaningful engagement when consistently talking about [...]

Comment on Social Media evolving into Social Business by boolander

boolander — Thu, 10 May 2012 00:21:00 +0000

Martyn – great post…to the point. Let’s stop debating whether it needs to exist and forge onwards! Another great article that explains very bluntly why brands aren’t further advanced from Olivier Blanchard – we can’t keep doing the same stuff (looking to the same people…) and expect a different result. http://thebrandbuilder.wordpress.com/2012/04/16/game-change-moneyball-and-the-reality-of-social-business/

Comment on Take a break… from social media by Martyn

Martyn — Wed, 09 May 2012 23:37:00 +0000

Interesting conundrum this ‘together alone’ thing. in part it stems from pressure on land space and thus more, smaller single living units as traditional neighbourhood communities break up. People are working longer hours and we see more people working to live.
Once embarked upon a social platform of tools needs to be maintained and you wonder at what point it will all become way too much.
Both these campaigns tap nicely into this moment in time especially as they are spot on with brand positioning eg. “take a break have a kit kat”
The Kit Kat one aims to do the heavy lifting on social maintenance such as automatically liking photos and check ins that you are tagged in from friends on Facebook…ok but the twitter one is more dubious where the Auto Reply automatically ‘Replies’ to tweets with
relevant responses that are chosen randomly. “Be the social butterfly
that you are without having to flit in and out of Twitter.”
Its all just another stage in the early days of social media evolution.
Great stuff Sarah

Comment on Take a break… from social media by boolander

boolander — Wed, 09 May 2012 01:20:00 +0000

Great post Sarah! It’s the constant battle of does technology make our lives more efficient? Often, things that are created to enhance our lives often do just the opposite. To me, social is an amazing gateway to connect people or brands I may otherwise have not had the opportunity to. I think of social as a way to ENHANCE my personal networks – so, ultimately providing me with stuff to chat to my friends or colleagues about…in “real-time”.

Comment on Genius or crazy? Swedes take over @sweden Twitter account by Curated Social Media: How @Sweden has Inspired Twitter

Curated Social Media: How @Sweden has Inspired Twitter — Mon, 07 May 2012 02:47:11 +0000

[...] brave move, the account hasn’t gone without controversy. The first curator, Jack, managed to stir up questions of whether putting the account in just anyone’s hands is a good idea during his first [...]

Comment on Social media Necessities by Social media kills TV on trust front

Social media kills TV on trust front — Wed, 02 May 2012 22:00:41 +0000

[...] As a social business agency one of our roles is to help clients understand the role and influence of social media. [...]

Comment on How to make the most out of Pinterest for your business by sarahsstyleemporium

sarahsstyleemporium — Thu, 26 Apr 2012 01:22:00 +0000

Hi Krystal, welcome and great post.
Pinterest is certainly growing in popularity and the companies that you mentioned are doing a great job of integrating this new platform, especially Kikki K. Pinterest can work really well for companies to not only display their products and services, but also to ‘humanise’ their organisation by showing the personalities and interests of staff. In additional, some companies are turning to Pinterest as their sole online presence, such as Holler Sydney. http://www.psfk.com/2012/04/agency-pinterest-website.html.

Comment on Advertising: the good, the bad & the ugly by Steph Chng

Steph Chng — Tue, 24 Apr 2012 01:06:00 +0000

Shudderr.. don’t like them all. The Recovery one is just unfathomable…

Comment on Desperate times: model strips for likes on Facebook for fashion brand by Facebook fans = most valuable customers | FRANk

Facebook fans = most valuable customers | FRANk — Mon, 16 Apr 2012 21:04:48 +0000

[...] Stüssy made the headlines last week with its latest Facebook campaign. We wrote about their lame attempt to get more likes on Facebook earlier but let’s recap: a model covered in layers of clothing will strip in [...]

Comment on Social media Necessities by Digital Influence- how to cause effect, change behaviour and drive measurable outcomes | FRANk

Mon, 16 Apr 2012 05:55:15 +0000

[...] are some really good points here. For an alternative view, check out some of our pasts articles here and [...]

Comment on Desperate times: model strips for likes on Facebook for fashion brand by boolander

boolander — Thu, 12 Apr 2012 05:50:00 +0000

I actually thought I traveled back in time to 2008. Sex (most) always sells, but please – get clever!

Comment on Sephora’s Digital & Social Makeover Is Right on Trend by Martyn

Martyn — Wed, 11 Apr 2012 04:12:00 +0000

many brands can learn from this.
What’s impressive is they have developing this for a few years…so great insights have created great platforms.
No short term fix here