Category: Twitter

Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you! My posts will focus on stats and facts about… How, when, where & why Australians are accessing social media How businesses are using social media How users are interacting →

8 Steps to help you successfully manage your social media presence    1. Start by listening & learning: Follow and observe the people & brands on social networks. Listen and learn from others already using these networks. This will give a brief understanding of what works and what doesn’t.   2. Have a plan/strategy in place: →

Social Media Statistics Australia – April 2013 April has come and gone and with it came cold weather, and slow growth in numbers to social media. The larger networks are now reaching saturation point and not growing like we saw in 2010 and 2011. The stats below represent the number of Australian users or unique →

Twitter Launches its New #Music App If you have subscribed to our, Frank Media ‘Frank Jam’ fortnightly eNewsletter, you would have known way back in March that Twitter began development of a #Music app. Now, if you missed this, I highly recommend you sign up to our Frank Jam so that you can read all our blog highlights as →

Last week, The Wall Street Journal announced that Facebook is said to be incorporating the infamous #hashtag# into its site by using the hashtag as a way to group conversations. Now so far this is just a rumor but most often rumors come true, especially when Facebook is involved. Facebook owned Instagram already uses hashtags →

Brandwatch have produced a report that highlights some interesting findings about how people are currently using Twitter. This study was conducted in late 2012 and uses data complied from over 10,000 randomly selected tweets from a two month period. This report was put together to assist businesses to understand and embrace Twitter as a communication →

9 simple ways you can build customer loyalty through your companies social media pages     1.       Location, Location, Location: In today’s day & age people are all about being quick and efficient. If anything isn’t clear and to the point you will lose an audience’s interest rather quickly. Make it clear on your company’s →

This Month in Social Media…   Instagram Expands to Desktops: Instagram has announced in the last week their newest launch – Instagram Feed on the web. Instagram has now made is possible for you to now browse your Instagram feed on the web – just like you do on your mobile device. Co-Found, Kevin Systrom →

Social Media Statistics Australia – January 2013 Did social media start the new year with a bang? Summer holidays in Australia has a significant impact on the social networking sites we use. It seems maybe we Australian’s were all too busy enjoying the Australian summer to be social networking. Generally over the December holiday period →

12 Reasons Why Your Promotion Campaign May Not Be Working Did you know, That people between the ages of 18-49 have 29 ‘brand friends’ on social networking sites. 39% of these people regularly interact with these brands and companies they are following on social networking sites These statistics show us how important it is to →

Twitter Marketing: How to Use Twitter in Your Business We have talked to you about getting your business started on Pinterest but today we would like to explore how Twitter can be used in businesses and some of the benefits of getting your business on Twitter. We will also share some tips from author & →

Kellogg’s social media sampling campaign to launch its new Special K crisps saw the company open a “Tweet Shop” in trendy Soho, London. It works in two easy steps: 1) go to the “Tweet” store and 2) “pay with a Tweet” to get your hands on to the new Kellogg’s crisps. Easy! The shop also →

With the ever growing world of advertising in social media, knowing where to advertise and how to go about it are becoming very crucial factors for businesses. Various advertising options are available with each platform of social media, and choosing a social media platform is also an important decision to be made. As more and →

Martyn Thomas pens his next instalment for Marketing Mag, looking at how to turn social media Cost of Inaction (COI) in to a substantial Return on Investment (ROI) for your company… (This article first appeared in Marketing Magazine, July 30 2012) Recently, I looked at the issue of social-COI (cost of inaction) and now we →

Alex Dandanis has dabbled in a number of roles in online communications and PR, with everything from boutique agency to local government,  landing in the not-for-profit sector. Alex has a keen passion for learning everything she can about social media trends and website usability, living for the challenge of educating even the least savvy social media user. She uses →

Being able to target messages communicated to specific groups of customers is an important asset for a company to possess. If they can provide content to groups of customers that is more relevant to them they have a higher chance of influencing their behaviour. Take for example airlines, if they have specials running from one →

On Tuesday 19 June, just before 9pm, Melbourne experienced a 5.3 magnitude earthquake, taking the city completely by surprise. “EAETHQUAKE?” I was at home, alone, when the windows started shaking and I felt the floor moving. The entire experience was quite scary and surreal – but as I was sitting at my desk, the first →

Last night on Twitter, via The Project, comedian and host Dave Hughes advised he was looking for a startup to get involved in. With 70,000 plus followers (and 190,000 plus of his own), The Project Twitter account is a clever spot for Hughesy to search out a cause to sink his money into, but this →

Content is King Following on from our post last week, ‘Is Print Dead?’, the  comments on the topic proved that the content offering – be it in print or online – is king. But how do we create engaging content, that people want to read and interact with, online and offline? The Emerging Writer’s Festival →