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5 digital shifts that are changing businesses

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5 digital shifts that are changing businesses   1. Device shift – from PCs to smartphones/ tablet devices. We are now seeing smart phones in everyone’s hands, with a reported 65% of Australians owning one. Australia now ranks second in the world in terms of smartphone penetration! But it’s not just smart phones taking over.

How Australian Businesses are Using Social Media: Sensis Report 2013 – Part 2/3

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Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you! My posts will focus on stats and facts about… How, when, where & why Australians are accessing social media How businesses are using social media How users are interacting

Twitter Launches its New #Music App

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Twitter Launches its New #Music App If you have subscribed to our, Frank Media ‘Frank Jam’ fortnightly eNewsletter, you would have known way back in March that Twitter began development of a #Music app. Now, if you missed this, I highly recommend you sign up to our Frank Jam so that you can read all our blog highlights as

How Social Media is Replacing Traditional Journalism: Infographic

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How Social Media is Replacing Traditional Journalism We already knew that social media was taking over, but here’s a fancy, entertaining infographic to show you how social media is replacing traditional journalism. The infographic below reveals how social media has developed everyday news into a social beast, which is what journalists always wanted it– a

Facebook Launches Unpublished Page Posts- How Brands Can Use It

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Facebook launches Unpublished page posts Well tell you what this is and what it means to advertisers & Facebook users. Facebook’s focus at the end of March showed a shift and focus on features for brands and advertising (about time some may say). Continuing their trend of improving target markets since the Lookalike Audience feature, this time Facebook

How People Use Twitter: Brandwatch Report

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Brandwatch have produced a report that highlights some interesting findings about how people are currently using Twitter. This study was conducted in late 2012 and uses data complied from over 10,000 randomly selected tweets from a two month period. This report was put together to assist businesses to understand and embrace Twitter as a communication

Social Media for the Enterprise: A Business Case Video

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Social media has been the fastest adopted medium in human history! Never before has a new way of communicating had such a profound impact on the way people live their lives. To further explore the global social media phenomenon, HootSuite have put together a short video called, ‘Social Media for the Enterprise: A Business Case’

Twitter Marketing: How to Approach Twitter in your Business

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Twitter Marketing: How to Use Twitter in Your Business We have talked to you about getting your business started on Pinterest but today we would like to explore how Twitter can be used in businesses and some of the benefits of getting your business on Twitter. We will also share some tips from author &

Social media sampling campaign uses tweets to pay in Soho shop

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Kellogg’s social media sampling campaign to launch its new Special K crisps saw the company open a “Tweet Shop” in trendy Soho, London. It works in two easy steps: 1) go to the “Tweet” store and 2) “pay with a Tweet” to get your hands on to the new Kellogg’s crisps. Easy! The shop also

Social media as a change agent

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A recent article in Adnews titled “Most marketers see social media as a change agent” caught my attention and I absolutely agree that social media changes…but what? The entry to social media is often via marketing. But social media is more than a Facebook page. It affects a company to its core and changes how

Kanye and Jay-Z leading the way in adding value for fans through online resources

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Value Adding to an experience for customers is generally a high priority for businesses. If this can be tied with a minimal increase in costs, it provides a winning combination that is certainly desirable. Recently hip-hop artists Kanye West and Jay-Z have been able to recognise an opportunity to do this for their fans. By

App Mobility: A Crucial Skill For Many Businesses

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With ever changing modern technology, it has proved that at the moment the ability to develop successful mobile app’s is a crucial skill for many businesses to possess. App mobility is also an important factor that influences its success. Just being apart of this mobile space is not enough, with a predicted 76 billion apps

The Millennials and Future of Social Business

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The Millennials and Future of Social Business

Technically, on-paper, by birth, I’m a “Gen-Y”. We were born from between 1976 – 81 and until “around 2001” (it’s a bit blurry).  We are the millennials, echo boomers, generation next, generation net, and the list goes on. Just for reference, a few things changed between 1976 and 2001.  Mamma Mia to Hogwarts.    

Brands jumping on board viral crazes – hit or miss?

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Looking for a way to enhance communication and interaction within your social media space? Well taking advantage and piggybacking off current online trends such as meme’s (a small funny comic generally just presented as a picture), and viral video’s may effectively allow you to do so. Many companies are attempting to place their own image

Disaster Tweeting and the Importance of Timely Community Management

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On Tuesday 19 June, just before 9pm, Melbourne experienced a 5.3 magnitude earthquake, taking the city completely by surprise. “EAETHQUAKE?” I was at home, alone, when the windows started shaking and I felt the floor moving. The entire experience was quite scary and surreal – but as I was sitting at my desk, the first

Spotify Launches in Australia – What Now for Music?

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Spotify Launches in Australia – What Now for Music?

The long anticipated wait for Spotify finally arrived yesterday, with the popular music platform now available to Australian users. The record label’s answer to music piracy, Spotify houses over 16 Million songs available for users.  The account is a “freemium” model, which gives subscribers the choice of listening for free with advertisements or paying to

How to rock social media newcomer Pinterest

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Greetings from Germany! I’m currently on vacation back home but the line between vacation and work got blurred when I couldn’t sleep one night and read this article about how French car manufacturer Peugeot rocks social media newcomer Pinterest. Watch and learn how to get 50,000 + interactions, increase your Facebook fans by 320%, your Twitter followers by 180%

Nuffnang Fashionopolis

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Blogging as a full time job? With the rise and rise of blogging in Australia – and in the fashion sector particularly – blogging as a way of earning a living is becoming a more and more viable option for those who started their little slice of the web with an iphone and a laptop

Social Business – Do You Get It?

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You’ll have heard this: “Great people talk about ideas. Average people talk about things. Small people talk about other people, and then, sadly, there are the people who love to talk about themselves.” Why is it then that when brands make a move into social business they are surprised that  they struggle to attract ‘friends’ or

Social Media evolving into Social Business

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One day we’ll look back at being a Social Business Agency in 2012 and realise that we were laying the early ground work for helping our clients become social businesses. A great article by David Armano hit a nerve for me in that he too has formed the view that there is a degree of

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