Category: Trends

Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you! My posts will focus on stats and facts about… How, when, where & why Australians are accessing social media How businesses are using social media How users are interacting →

Twitter Launches its New #Music App If you have subscribed to our, Frank Media ‘Frank Jam’ fortnightly eNewsletter, you would have known way back in March that Twitter began development of a #Music app. Now, if you missed this, I highly recommend you sign up to our Frank Jam so that you can read all our blog highlights as →

How Social Media is Replacing Traditional Journalism We already knew that social media was taking over, but here’s a fancy, entertaining infographic to show you how social media is replacing traditional journalism. The infographic below reveals how social media has developed everyday news into a social beast, which is what journalists always wanted it– a →

Facebook launches Unpublished page posts Well tell you what this is and what it means to advertisers & Facebook users. Facebook’s focus at the end of March showed a shift and focus on features for brands and advertising (about time some may say). Continuing their trend of improving target markets since the Lookalike Audience feature, this time Facebook →

Brandwatch have produced a report that highlights some interesting findings about how people are currently using Twitter. This study was conducted in late 2012 and uses data complied from over 10,000 randomly selected tweets from a two month period. This report was put together to assist businesses to understand and embrace Twitter as a communication →

Social media has been the fastest adopted medium in human history! Never before has a new way of communicating had such a profound impact on the way people live their lives. To further explore the global social media phenomenon, HootSuite have put together a short video called, ‘Social Media for the Enterprise: A Business Case’ →

Twitter Marketing: How to Use Twitter in Your Business We have talked to you about getting your business started on Pinterest but today we would like to explore how Twitter can be used in businesses and some of the benefits of getting your business on Twitter. We will also share some tips from author & →

Kellogg’s social media sampling campaign to launch its new Special K crisps saw the company open a “Tweet Shop” in trendy Soho, London. It works in two easy steps: 1) go to the “Tweet” store and 2) “pay with a Tweet” to get your hands on to the new Kellogg’s crisps. Easy! The shop also →

A recent article in Adnews titled “Most marketers see social media as a change agent” caught my attention and I absolutely agree that social media changes…but what? The entry to social media is often via marketing. But social media is more than a Facebook page. It affects a company to its core and changes how →

Value Adding to an experience for customers is generally a high priority for businesses. If this can be tied with a minimal increase in costs, it provides a winning combination that is certainly desirable. Recently hip-hop artists Kanye West and Jay-Z have been able to recognise an opportunity to do this for their fans. By →

With ever changing modern technology, it has proved that at the moment the ability to develop successful mobile app’s is a crucial skill for many businesses to possess. App mobility is also an important factor that influences its success. Just being apart of this mobile space is not enough, with a predicted 76 billion apps →

Looking for a way to enhance communication and interaction within your social media space? Well taking advantage and piggybacking off current online trends such as meme’s (a small funny comic generally just presented as a picture), and viral video’s may effectively allow you to do so. Many companies are attempting to place their own image →

On Tuesday 19 June, just before 9pm, Melbourne experienced a 5.3 magnitude earthquake, taking the city completely by surprise. “EAETHQUAKE?” I was at home, alone, when the windows started shaking and I felt the floor moving. The entire experience was quite scary and surreal – but as I was sitting at my desk, the first →

Greetings from Germany! I’m currently on vacation back home but the line between vacation and work got blurred when I couldn’t sleep one night and read this article about how French car manufacturer Peugeot rocks social media newcomer Pinterest. Watch and learn how to get 50,000 + interactions, increase your Facebook fans by 320%, your Twitter followers by 180% →

Blogging as a full time job? With the rise and rise of blogging in Australia – and in the fashion sector particularly – blogging as a way of earning a living is becoming a more and more viable option for those who started their little slice of the web with an iphone and a laptop →

You’ll have heard this: “Great people talk about ideas. Average people talk about things. Small people talk about other people, and then, sadly, there are the people who love to talk about themselves.” Why is it then that when brands make a move into social business they are surprised that  they struggle to attract ‘friends’ or →

One day we’ll look back at being a Social Business Agency in 2012 and realise that we were laying the early ground work for helping our clients become social businesses. A great article by David Armano hit a nerve for me in that he too has formed the view that there is a degree of →