Home – Advertising – Archive by category "Traditional Media"
Outdoor Child Abuse Awareness Ads Only Visible to Children
May 7, 2013 —
Spanish organisation Anar Foundation created a special kind of advertising targeted at child abuse victims typically under the age of 10. Anar have used lenticular printing for this campaign which means those looking at the poster from different angles will see different images. Lenticular printing is a concept which has existed for several decades – and →
Turning social media COI in to ROI
August 8, 2012 —
Martyn Thomas pens his next instalment for Marketing Mag, looking at how to turn social media Cost of Inaction (COI) in to a substantial Return on Investment (ROI) for your company… (This article first appeared in Marketing Magazine, July 30 2012) Recently, I looked at the issue of social-COI (cost of inaction) and now we →
Disaster Tweeting and the Importance of Timely Community Management
June 21, 2012 —
On Tuesday 19 June, just before 9pm, Melbourne experienced a 5.3 magnitude earthquake, taking the city completely by surprise. “EAETHQUAKE?” I was at home, alone, when the windows started shaking and I felt the floor moving. The entire experience was quite scary and surreal – but as I was sitting at my desk, the first →
Get Social: Digital Content Writing
May 28, 2012 —
Content is King Following on from our post last week, ‘Is Print Dead?’, the comments on the topic proved that the content offering – be it in print or online – is king. But how do we create engaging content, that people want to read and interact with, online and offline? The Emerging Writer’s Festival →
Is Print Dead?
May 24, 2012 —
I am a massive fan of magazines. My living room is filled with back issues of my favourite periodicals, stacked in date order and sorted by title, all with post it notes hanging from the sides, and dog eared from multiple reads and sharing among friends. I am also a massive fan of online and →
Social media and Trust
May 3, 2012 —
As a social business agency one of our roles is to help clients understand the role and influence of social media. One of our favourite points of reference is the Nielsen survey which asks “What degree of trust do you place in the following forms of advertising?” In 2009 (charted here) we saw that the →
Alert the Media: FRANk PR is here
April 23, 2012 —
Welcome to FRANk PR. As a social business agency that challenges assumptions about communications and looks at how we can engage with people in media, it was a logical next step that we incorporate PR into our offering, fusing it with our social business know how and connecting the missing link for our clients. And →
Social Business Tipping Point
February 13, 2012 —
Whilst awaiting my coffee at the ever so convenient St. Edmonds just across the road I scanned the business section from The Age. The article was about mining billionaires….blah blah…but the bit that caught my eye was the opening paragraph ” In the nineties and the noughties global banking and finance set the tone with →
GE study proves consumers respond better to shared content than to paid placements
February 1, 2012 —
What’s the worth of a social share? Marketers have always been trying to put dollar values and ROI on social and it is never an easy answer. However, with a new study by GE and social media site Buzzfeed, we may be on the verge of getting some real numbers! They tested a campaign in →
Australian Marketers Making Big Moves Toward Social & Digital
December 19, 2011 —
The Australian Marketing Institute has released its Senior Marketer Monitor 2011 – a study of Australia’s senior marketing professionals. The study has been going on 4 years, so it gives a great snapshot of the changing marketing landscape and highlights the growing use of social media, online advertising and mobile. On the other hand, many marketers →
‘Social Sofa’ Drives Reality TV Engagement
November 24, 2011 —
The guilty pleasure of reality television is more fun shared, with a new survey released showing 67 per cent of dedicated fans of the genre use some form of social media while they watch. Specifically, 38 per cent interacted on Facebook and 35 per cent on Twitter while watching their favourite shows, according to Reality →
Greenpeace demonstrates how powerful social media really is
October 16, 2011 —
Mattel has given in to public pressure after Greenpeace exposed the toy manufacturer’s appalling paper sourcing policy. The former paper company of Mattel Asia Pulp and Paper” (APP) has been linked to the destruction of the Indonesian rainforest for toy packaging. After a very clever campaign by Greenpeace and public pressure Mattel and Lego recently →
What’s hot in food advertising now
October 5, 2011 —
The food industry is a very competitive one with price promotions, new players in the field and choosy customers. Marketers are fighting hard for consumer attention and it can be a tough fight. In the quest to be creative, different and innovative we see many brands rise to the challenge and deliver excellent campaigns such →
Call to revamp classifications
October 4, 2011 —
The Australian Law Reform Commission has proposed streamlining classifications across film, television, computer games and online content. The proposed changes include the introduction of a PG 8+ and T 13 + (Teen) rating in addition to the current children ratings of C (children) and G (general). The proposed new framework envisages: a greater role for →
FRANk’s weekly media updates- October 4, 2011
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Latest news highlights Google expands AdWords to include video ad campaigns on YouTube Google is enabling greater integration between its AdWords and YouTube ad offerings for all advertisers. AdWords for Video aims to simplify online video ad campaigns, allowing advertisers to create video ads across the Google display network and YouTube in the same interface. →
FRANk jam – our pickings of the week
September 27, 2011 —
Latest news highlights Facebook launches massive changes You may have noticed a slew of changes on Facebook – these include a revised news feed that has combined recent stories and top stories, new photo layouts, a Ticker on the side that shows unfiltered stories in your network, smart lists for your different groups of friends, →
Who says Outdoor is dead?
September 22, 2011 —
If you think about your next outdoor campaign, have a look at these three awesome outdoor executions: PANASONIC: Nose hair trimmer billboard THE BEACH: Movie to promote clean beaches Another great execution is the “One Beach” movie billboard which is made up of rubbish collected at the beach: Find out more about this movie here. →
There’s Always Next Season
September 20, 2011 —
We’re really excited to report we’ve launched another integrated campaign that used Bought and Earned media properties to drive engagement, increase reach and brand awareness. The campaign involved one of FRANk’s clients, Carsales.com.au, who recognised that a lot of football fans are lamenting the fact that their football season is over for 2011 and to →
FRANk jam – our pickings of the week
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Tap-to-pay Google Wallet just launched Google has just publicly launched Google Wallet – an app that makes your phone your wallet – with Citi, MasterCard, Visa, Discover and American Express. With Google Wallet, you store electronic versions of your credit card on your smartphone and pay and save by simply tapping the phone on a →
Magazines record fewer readers
August 12, 2011 —
The latest figures from Roy Morgan Research are not good news for magazines, with many titles recording readership drops. Although it’s not all bad news, increased interest from consumers in the food category has helped titles such Australian Gourmet Traveller it’s up 9.5 per cent and Delicious is up 7.1 per cent, for the year →