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Home Advertising Archive by category "Traditional Media"

A Snapshot Into How Australians Are Consuming Different Media & Entertainment

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How Australians Are Consuming Different Media & Entertainment How are Australian consumers interacting with the changing media, entertainment and technologies channels? Glad you asked! According to Deloitte’s 2014 Media Consumer Survey several of the highly anticipated “digital tipping points” have already arrived, as Australian media and digital preferences are changing. The report has focused on Australian consumers’ interaction

Insights Into The Changing World Of Chief Marketing Officers: IBM C-suite Study 2014

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Insights into the changing world of Chief Marketing Officers: IBM C-suite Study 2014 The world as CMOs (Chief Marketing Officers) know it is changing, which prompts the question: How are CMOs across the globe adapting to the digital transformation? Last week IBM released the first instalment of their 2014 Global C-suite Study - the seventeenth in the

The Reorientation of Marketing

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Marketing Revolution: the ‘Reorientation of Marketing’ It’s official: marketing and advertising rules have changed – forever! A digital transformation is forecast to completely transform and reorient the entire marketing industry, penetrating every subsector of the entertainment and media channels. This was highlighted in both PwC’s latest Australian Entertainment and Media Outlook, and their report with

The future of retail: 6 trends on the rise

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The future of retail – to 2014 and beyond! “Followers are the new ‘foot-traffic’ and posts are the new ‘may I help you?” - John Cahplan, CEO, OpenSky       World Retail Congress 2013 findings: Physical stores remained the most important channel in assisting consumers to shop with a retailer Online, social and mobile channels

Print marketing is not dead but instead is growing alongside digital marketing!

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Print marketing is not dead but instead is growing alongside digital marketing! Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better opportunity for brands to be in the printed channel. Print media has many opportunities and

Social thinking through word-of-mouse marketing

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Social thinking through word-of-mouse marketing It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate & capture this market, marketers need to think ‘social’ and present their messages in a

8 ways in which marketing is similar to dating

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8 ways in which marketing is similar to dating Being a part of the marketing and dating world, I can’t help but see many similarities between the two. Not only do we put on our best face to present our brands (or ‘Personal Brand’ for dating) but  after reading ‘The Passion Conversation‘ I learnt that our whole

5 reasons why social advertising is better than traditional advertising

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5 reasons why social advertising is better than traditional advertising   “Traditional advertising works by interrupting a message with a less interesting message” - Daniel Stein     1. Social advertising allows you to better reach your target audience/ a wider audience: Target reach is the most important element of advertising and with traditional media it’s

Do you trust advertising?

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Do you trust advertising? Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust in Advertising among consumers of both traditional advertising (TV, newspapers and radio) and new advertising

Outdoor Child Abuse Awareness Ads Only Visible to Children

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Spanish organisation Anar Foundation created a special kind of advertising targeted at child abuse victims typically under the age of 10.   Anar have used lenticular printing for this campaign which means those looking at the poster from different angles will see different  images. Lenticular printing is a concept which has existed for several decades – and

Turning social media COI in to ROI

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Martyn Thomas pens his next instalment for Marketing Mag, looking at how to turn social media Cost of Inaction (COI) in to a substantial Return on Investment (ROI) for your company… (This article first appeared in Marketing Magazine, July 30 2012) Recently, I looked at the issue of social-COI (cost of inaction) and now we

Disaster Tweeting and the Importance of Timely Community Management

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On Tuesday 19 June, just before 9pm, Melbourne experienced a 5.3 magnitude earthquake, taking the city completely by surprise. “EAETHQUAKE?” I was at home, alone, when the windows started shaking and I felt the floor moving. The entire experience was quite scary and surreal – but as I was sitting at my desk, the first

Get Social: Digital Content Writing

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Content is King Following on from our post last week, ‘Is Print Dead?’, the  comments on the topic proved that the content offering – be it in print or online – is king. But how do we create engaging content, that people want to read and interact with, online and offline? The Emerging Writer’s Festival

Is Print Dead?

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Is Print Dead?

I am a massive fan of magazines. My living room is filled with back issues of my favourite periodicals, stacked in date order and sorted by title, all with post it notes hanging from the sides, and dog eared from multiple reads and sharing among friends. I am also a massive fan of online and

Social media and Trust

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As a social business agency one of our roles is to help clients understand the role and influence of social media. One of our favourite points of reference is the Nielsen survey which asks “What degree of trust do you place in the following forms of advertising?” In 2009 (charted here) we saw that the

Alert the Media: FRANk PR is here

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Welcome to FRANk PR. As a social business agency that challenges assumptions about communications and looks at how we can engage with people in media, it was a logical next step that we incorporate PR into our offering, fusing it with our social business know how and connecting the missing link for our clients. And

Social Business Tipping Point

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Social Business Tipping Point

Whilst awaiting my coffee at the ever so convenient St. Edmonds just across the road I scanned the business section from The Age. The article was about mining billionaires….blah blah…but the bit that caught my eye was the opening paragraph ” In the nineties and the noughties global banking and finance set the tone with

GE study proves consumers respond better to shared content than to paid placements

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GE study proves consumers respond better to shared content than to paid placements

  What’s the worth of a social share? Marketers have always been trying to put dollar values and ROI on social and it is never an easy answer. However, with a new study by GE and social media site Buzzfeed, we may be on the verge of getting some real numbers! They tested a campaign in

Australian Marketers Making Big Moves Toward Social & Digital

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Australian Marketers Making Big Moves Toward Social & Digital

The Australian Marketing Institute has released its Senior Marketer Monitor 2011 – a study of Australia’s senior marketing professionals. The study has been going on 4 years, so it gives a great snapshot of the changing marketing landscape and highlights the growing use of social media, online advertising and mobile. On the other hand, many marketers

‘Social Sofa’ Drives Reality TV Engagement

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The guilty pleasure of reality television is more fun shared, with a new survey released showing 67 per cent of dedicated fans of the genre use some form of social media while they watch. Specifically, 38 per cent interacted on Facebook and 35 per cent on Twitter while watching their favourite shows, according to Reality

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