Social Media Campaigns
Social media integrated campaigns – learn what to do and what not to do
How Twitter Drives Sales During The Holiday Season
Twitter research finds encouraging information about how Tweets drive sales
Whether you love it or hate it, the festive season is upon us and for retailers this marks their busiest time of year with Aussies tipped to spend a whopping…
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3 Things Worth Noting In Social Media This Week
This week in the wonderful world of social media…
Here are the latest noteworthy changes in social media this week which we felt you should know about:
- Twitter – Small Business Planner
- Instagram photo caption update
- Facebook “Say Thanks”…
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Do Twitter contests work?
Well, that depends on what you want to achieve with your Twitter contest.
Yes, social media platforms like Twitter can be powerful tools within a bigger picture marketing plan but their success largely depends on how you measure success and…
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Lexus Creates Instagram Stop Motion Video With Fans
Social media’s evolution to new heights continues to delight and inspire us at FRANk.
Over the past few years, social media has definitely transformed from being just used to push marketing messages, to being used to engage and speak with…
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The evolution of social media thinking
(This article was first published in Marketing Magazine’s blog on 13th June 2013)
There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest waves to trickle…
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8 Steps to Successfully Manage your Social Media Presence
8 Steps to help you successfully manage your social media presence
1. Start by listening & learning:
Follow and observe the people & brands on social networks. Listen and learn from others already using these networks. This…
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The Voices of Social Media: Why you should be listening!
“Do you hear the people sing? Singing the song of angry men!”
There is a point to that lyric I am getting to, and it is this.
A big turn off for fans/ followers/ new & old customers is…
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Transition Marketing towards integrating Social Media
(This article was first published in Marketing Magazine’s blog on 11th April 2013)
One of the hottest topics in marketing today is how to make the best of all the communications channels now available and how to make the transition…
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Facebook Rolls Out ‘Lookalike Audiences’- New Opportunities For Brands
Facebook cannot sit still this year! They again have introduced a new feature, this time directed to all brands/marketers.
Are you ready? Drum roll please…
LOOKALIKE AUDIENCES – A new way to reach potential audiences
For marketers, getting…
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Facebook Rumored to be Incorporating #Hashtag’s#
Last week, The Wall Street Journal announced that Facebook is said to be incorporating the infamous #hashtag# into its site by using the hashtag as a way to group conversations. Now so far this is just a rumor but most…
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