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Social Business 2014: Australia’s premium social media conference

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If you go to one social media conference this year… We reckon it should definitely be the inaugural Social Business 2014 event! Running over two days (Feb 18th – 19th), Social Business 2014 will bring together executives, leaders and various professionals from some of Australia’s most innovative and successful companies. This two day event will

Social Media Statistics Australia – January 2014

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Social Media Statistics Australia – January 2014 Statistics compiled by SocialMediaNews.com.au for January 2014. Social Media Statistics Australia - January 2014 1. Facebook – 13,000,000 users (according to Ad tool)2. YouTube – 12,400,000 UAVs 3. WordPress.com – 6,500,0004. Tumblr – 4,900,000 5. LinkedIn – 3,300,000 6. Blogspot – 3,000,000 7. Twitter - 2,500,000 Active Australian Users 8. Instagram - 1,600,000 Active Australian Users

Facebook organic reach is dead, long live paid media!

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Facebook organic reach is dead, long live paid media! Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay. By now as a avid Facebook business user, you should be no stranger to EdgeRank, the algorithm used by Facebook to

3 ways you can market your business on SnapChat

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3 ways you can market your business on SnapChat Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and luring a younger audience away from other networks and into their open arms. Back in

Say goodbye to Facebook’s sponsored stories

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The marketers in us will fret, while our everyday timeline scanner side rejoices… Facebook kicked off 2014 with a bang, announcing some major changes to its developer roadmap. But the main big change concerning all Facebook marketers is the end of Sponsored Stories from April 9th. However, this was old news for those who follow

8 ways in which marketing is similar to dating

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8 ways in which marketing is similar to dating Being a part of the marketing and dating world, I can’t help but see many similarities between the two. Not only do we put on our best face to present our brands (or ‘Personal Brand’ for dating) but  after reading ‘The Passion Conversation‘ I learnt that our whole

Social Media Statistics Australia – December 2013

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Social Media Statistics Australia – December 2013 These Social Media Statistics have been compiled by SocialMediaNews.com.au for December 2013. FRANk is back in the office and to get the new year rolling we first should reflect on the social media stats of the festive month just passed. As mentioned in November, at this time of

4 reasons why the younger generation are quitting Facebook

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4 reasons why the younger generation are quitting Facebook     It’s been spoken about for a while now that Facebook numbers are dropping and surprisingly the falling market are those from younger generations. From our monthly social media statistics posts, we have seen the following. January- April 2013 active users on Facebook was declining May-August 2013 active

5 reasons why video is effective marketing for your business!

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5 reasons why video is effective marketing for your business!  1. Uploading Uploading videos has become very easy in the last few decades and with websites like Youtube, Facebook and now Instagram, brands have found a way/channel to access an incredible number of people, quickly, efficiently and cheap.   2. Social Media There have been

How to get the most out of social media for your business: The why, who, what, how & when of social networks.

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How to get the most out of social media for your business: The why, who, what, how & when of social networks. We give you a simple run down of Why, Who, What, How & When your business can use Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube  & Google+   Proportion of Australian businesses that have a

Social Media Statistics Australia – November 2013

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Social Media Statistics Australia – November 2013   This month we have included a new social network –Snapchat, as this service keeps growing and growing. The service is now sending 400 million photos and videos every day, which has doubled from 200 million since July 2013. We saw last month Facebook offer to acquire Snapchat for $3

10 unexpected social media facts & stats

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 10 unexpected social media facts & stats  Does your company use social media to reach and engage with customers? These 10 surprising social media facts & stats may make you rethink your social media approach.   1. The fastest growing demographic on Twitter is the 55-64 year age bracket The 45-54 year age bracket is

Best practise for Instagram video for brands

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Instagram has now, with over 130 million users, become one of the leading platforms in social media. Instagram video is in direct competition with Vine, but with the 15-second video option, the tap-to-focus and the classic Instagram filters it seems to be more than just a picture sharing network and leaves Vine behind. 40% of

Social Media Marketing Trends for 2014

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Social Media Marketing Trends for 2014 There where so many changes in 2013 with new networks coming in, leaving and collaborating and whilst social media has definitely reached a new level of maturity, it certainly won’t stop there! So what should marketers look for in the upcoming year? We share with you 5 social media

Passionate about social media & travel? This could be your new job…

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Passionate about social media and travel? This could be your new job… Samsonite Australia & New Zealand is looking for a creative and enthusiastic social media coordinator with some experience in social media and community management who will assist us in managing and delighting our online communities. You will have the opportunity to work across

5 tips for putting together a successful social strategy

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5 tips for putting together a successful social strategy. Social media has not only deeply impacted our ways of communicating with each other but also the ways in which we communicate with brands and vice versa. From the devices we use, to what we share, where we communicate and how we communicate. In order to

5 reasons why social advertising is better than traditional advertising

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5 reasons why social advertising is better than traditional advertising   “Traditional advertising works by interrupting a message with a less interesting message” - Daniel Stein     1. Social advertising allows you to better reach your target audience/ a wider audience: Target reach is the most important element of advertising and with traditional media it’s

Facebook ‘Likes’ versus Ratings

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Facebook ‘Likes’ versus Ratings Facebook ‘likes’ have long been THE metric of Facebook marketing success for many brands and agencies, but it could change very quickly. Facebook has been testing a new five-star rating for company pages according to this article and it looks like this mockup: So how exactly does the introduction of a

The new age, social customer (Part 2): Why are they turning to the internet and how your company can manage these customers.

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The new age, social customer (Part 2): Why are they turning to the internet and how your company can manage these customers. In our last blog, I wrote about who the new age, social customer is and why your business needs to be weary of them. If you missed this, not a problem, just click here. This

The new age, social customer (Part 1): Who are they and what power do they have over your business?

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The new age, social customer (Part 1): Who are they and what power do they have over your business? Back in my day I used to work in one of Australia’s largest department stores, it was hell but that’s beside the point. Back in those days (which wasn’t all that long ago) unhappy customers, who

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