Category: Social Media

With the ever growing world of advertising in social media, knowing where to advertise and how to go about it are becoming very crucial factors for businesses. Various advertising options are available with each platform of social media, and choosing a social media platform is also an important decision to be made. As more and →

Instagram have recently unveiled their latest addition to their social media site. The new changes will allow users to geographically tag locations to their photos. This information can then be used to form a map for other users to see where their friends photos are coming from.  The photo map that is created will appear →

A recent article in Adnews titled “Most marketers see social media as a change agent” caught my attention and I absolutely agree that social media changes…but what? The entry to social media is often via marketing. But social media is more than a Facebook page. It affects a company to its core and changes how →

Pinterest is getting serious about mobile. Today, the social curation and bookmarking platform debuted two new apps – one for Android and one for the iPad, along with a revamp for the iPhone app. These apps will have a new feature – the ability to pin with the device’s camera – which means Pinterest will →

A new ruling formed by the Australian Advertising Standards Board is set to cause havoc upon social media censorship for companies. They investigated a study (not a consumer complaint..) regarding questionable content on the Australian Facebook pages of Smirnoff and VB, the board ruled that brands are now accountable for the opinions made by fans →

Recently in Russia an increasing level of violence between two cultural groups of people has prompted action for something to decrease the tension. Interestingly, a blog named “It’s My City” for the city of Ekaterinburg came up with an idea that would attempt to diffuse and decrease violence between two cultural groups, the hipsters and →

Martyn Thomas pens his next instalment for Marketing Mag, looking at how to turn social media Cost of Inaction (COI) in to a substantial Return on Investment (ROI) for your company… (This article first appeared in Marketing Magazine, July 30 2012) Recently, I looked at the issue of social-COI (cost of inaction) and now we →

Alex Dandanis has dabbled in a number of roles in online communications and PR, with everything from boutique agency to local government,  landing in the not-for-profit sector. Alex has a keen passion for learning everything she can about social media trends and website usability, living for the challenge of educating even the least savvy social media user. She uses →

Being able to target messages communicated to specific groups of customers is an important asset for a company to possess. If they can provide content to groups of customers that is more relevant to them they have a higher chance of influencing their behaviour. Take for example airlines, if they have specials running from one →

Value Adding to an experience for customers is generally a high priority for businesses. If this can be tied with a minimal increase in costs, it provides a winning combination that is certainly desirable. Recently hip-hop artists Kanye West and Jay-Z have been able to recognise an opportunity to do this for their fans. By →

Facebook is the most popular social media platform worldwide and has over 900m users globally. But has its lost its glitz? A recent Reuters/Ipsos report finds that Facebook users are bored and its ads are not effective. Here are the main take outs from the report: 4/5 people surveyed have never bought a product or service as →

Just recently, The Commonwealth Bank have unveiled their latest scheme to attain a strong image for their company. The “Can” campaign was an intriguing idea created by the Commonwealth Bank where the entire strategy is based around the word ‘Can’. But does this word actually create any sort of image for the brand at all? →

Many brands shy away from social media out of fear for negative comments but don’t realise that social media is actually not the problem.   It is the underlying problems which cause the negativity in the first place, e.g. slow customer service, faulty products, high prices. Seth Godin made a very good point in one of →

In our continuing series of guest posts, we hear from Lauren Ridgway, a social media marketer from Melbourne, who believes in sharing social media knowledge and using her experiences to help others land a job in the industry. Facebook as a full-time job I remember quipping to a colleague back in 2007 “I wish being on →

Martyn Thomas pens his next instalment for Marketing Mag, about the Cost of Inaction (COI) when it comes to Social Media… (This article first appeared in Marketing Magazine, June 25 2012) The social media party is just warming up as business continues its ongoing transformation. An hour with Google can reveal the potential of embarking on a fruitful →