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Facebook ‘Likes’ versus Ratings

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Facebook ‘Likes’ versus Ratings Facebook ‘likes’ have long been THE metric of Facebook marketing success for many brands and agencies, but it could change very quickly. Facebook has been testing a new five-star rating for company pages according to this article and it looks like this mockup: So how exactly does the introduction of a

The new age, social customer (Part 2): Why are they turning to the internet and how your company can manage these customers.

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The new age, social customer (Part 2): Why are they turning to the internet and how your company can manage these customers. In our last blog, I wrote about who the new age, social customer is and why your business needs to be weary of them. If you missed this, not a problem, just click here. This

The new age, social customer (Part 1): Who are they and what power do they have over your business?

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The new age, social customer (Part 1): Who are they and what power do they have over your business? Back in my day I used to work in one of Australia’s largest department stores, it was hell but that’s beside the point. Back in those days (which wasn’t all that long ago) unhappy customers, who

Movember 2013 – Generation Mo

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Movember 2013 – Generation Mo The time has come again when Mo Bro’s and Sister’s come together to fly the flag for men’s health…. Movember 2013 is here!   Since the beginning in Melbourne 2003, Movember has grown to become a truly global movement inspiring more than 3 Million Mo Bros and Mo Sistas to

Social Media Statistics Australia – October 2013

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Social Media Statistics Australia – October 2013 Over 2013 we have noticed a ‘settling down’ of the social media space in Australia. Users are finding their preferred networks (with the most users) and we see smaller social networks gradually lose some of their user-base over time. New social networks are launching, many offering only a

‘Talking About This’ on Facebook is the number that matters most…

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‘Talking About This’ on Facebook is the number that matters most…   “LIKES” vs “TALKING ABOUT THIS” GURU: I’ve got 50,000 likes on my Facebook page! YOU: Great. GURU: So, buy my stuff. I’m super popular! YOU: Hmm. What’s your “Talking About This” number? GURU: [pause]. Oh, you know about that? YOU: Yeah, Facebook posts

Watch celebrities reactions as they read mean tweets about them

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Watch celebrities reactions as they read mean tweets about them A great thing about social media, particularly Twitter is that we nobody’s have the power and place to insult celebrities with a chance they might actually read it. Muhahaha! And if the celebrities miss some of our mean tweets, well they have Jimmy Kimmel to ensure they

Instagram follows suit as it introduces ads

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Instagram follows suit as it introduces ads Everyone’s favourite photo filtering social network is next to feature advertising. It was inevitable really, in fact it was the first thing many predicted would happen once it became part of the Zuckerberg family; you will soon be seeing ads in your Instagram feed. The popular social network

Content is king. But context is everything

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What can Banksy teach us about content marketing? The art of the famous street artist is much sought after and sells for quite a tidy sum (even if it is street art and meant to be viewed in public by everyone). So it was quite surprising when Banksy opened a ‘pop up sale’ in New

OMG iBeacon- the future of retail?

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iBeacon is said to revolutionise retail and the whole customer shopping experience, but what exactly is it? What is an iBeacon?  iBeacon is a mobile feature like a GPS for indoor locations. With iBeacon, you are able to know the location of customer x in your supermarket aisles for example. Or you could, for example, drive

Keek: On its way to becoming the Twitter of video

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Keek: On its way to becoming the Twitter of video   Are we ready for another social networking service?  The relatively new service to enter the fray is Keek, which allows users to upload video status updates, known as ‘keeks’.   What makes Keek different is that it focuses on short, personal video uploads.  A

Social Media Statistics Australia – September 2013

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Social Media Statistics Australia – September 2013 Pinch and punch for the first day of the month (no returns) – and with the roll in of a new month comes the stats and facts of what went on with Australians on social media.   and the results are in… 1. Facebook – 12,000,000 monthly Australian

Do you trust advertising?

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Do you trust advertising? Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust in Advertising among consumers of both traditional advertising (TV, newspapers and radio) and new advertising

What do advertisers really think about Facebook?

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Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who say they advertise on Facebook has sharply increased. A survey of 1,200 marketers found that… It’s no surprise that over

Some of the biggest mistakes businesses can make when creating their social media strategy

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Some of the biggest mistakes businesses can make when creating their social media strategy No goals Spend time setting a goal and then tailor your social strategy to achieve this. All too often businesses climb aboard the social media train to publicly showcase just how liked they are, with their fans and follower numbers. This

Twitter IPO plans announced in tweet

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Twitter announced on the 13th of September via a Tweet that it has filed for their Initial Public Offering (IPO) with the Securities and Exchange Commission (SEC). Twitter took advantage of the US legislation passed last year, that allows companies with less than $US1 billion ($1.1 billion) in revenue in its last fiscal year to avoid

If you’re going to be a comedian you have to be funny (or, social media vs social business)

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(This article was first published in Marketing Magazine’s blog on 13th September 2013) If you’re going to be a comedian you have to be funny (or, social media vs social business) Nearly a year ago I wrote about a client asking if we could use another term other than social media. She wanted to convince her CEO of

10 tips to capitalise on your businesses presence on Instagram

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 10 tips for businesses on Instagram     1. Work up a following Use your current networks to build up a following on your Instagram or source new ones. Here are a couple of ways to get you started: Connect your Facebook account Use relevant, popular hashtags Engage by following others and liking their photos

Facebook Hashtag #Fail

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Facebook Hashtag #Fail Hashtags have become the native language of social media. A simple, symbol that boosts your posts exposure, introduces you to trending topics and allows you join in real-time conversations.  No longer does the cringe worthy episodes of The Bachelor have to be a topic saved to discuss the next day at work,

6 steps to follow to help you execute your marketing strategy

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So you’ve completed your marketing social strategy, you have set your goals and you know who your target audience are, and where they are. So what do you do next?   6 steps to follow to help you execute your marketing strategy: 1. Set aside a time each day to tweak your strategy  The more

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