CALL US
󰀑 03 8517 2000
Home Archive by category "Social Media" ( (Page 5))

Print marketing is not dead but instead is growing alongside digital marketing!

󰀄

Print marketing is not dead but instead is growing alongside digital marketing! Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better opportunity for brands to be in the printed channel. Print media has many opportunities and

Social thinking through word-of-mouse marketing

󰀄

Social thinking through word-of-mouse marketing It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate & capture this market, marketers need to think ‘social’ and present their messages in a

How accurate is social media in measuring real life conversations about your brand?

󰀄

How accurate is social media in measuring real life conversations about your brand? I just read a really interesting article by Paul McIntyre in AdNews marketing magazine (21st February 2014 edition) titled ‘Social Media Myths’ that I felt compelled to share, as it relates to many of us marketing our brand on social media. Most

Social Media Statistics Australia – February 2014

󰀄

Social Media Statistics Australia – February 2014 Statistics compiled by SocialMediaNews.com.au for February 2014.   Social Media Statistics Australia – February 2014 1. Facebook – 13,000,000 users (according to Ad tool) 2. YouTube – 12,500,000 UAVs 3. WordPress.com – 6,350,000 4. Tumblr – 4,800,000 5. LinkedIn – 3,700,000 6. Blogspot – 3,000,000 7. Twitter - 2,500,000 Active Australian Users

Bottled air and breaking perceptions

󰀄

Here’s a lovely idea from Yarra Valley Water. It revolves around a pop-up store in Melbourne Central selling packaged air, sunshine and moonlight. The punchline comes right at the end. Great talent and beautifully droll. In a similar mode Best and Less moved to shatter their brand’s perception, ina positive way, with this disarming approach.

Tinder no longer just for hook ups: Business using Tinder for marketing

󰀄

Tinder no longer just for hook ups: Business using Tinder for marketing All us single, social people have heard of Tinder and perhaps even dabbled with it for a week of two –  swiping away rejects and possible love right and left until we find a ‘match’. Since launching last year, Tinder’s has exploded on

Do Twitter contests work?

󰀄

Well, that depends on what you want to achieve with your Twitter contest. Yes, social media platforms like Twitter can be powerful tools within a bigger picture marketing plan but their success largely depends on how you measure success and what you want to achieve in the first place.   Convince & Convert had a

Social Business 2014: Australia’s premium social media conference

󰀄

If you go to one social media conference this year… We reckon it should definitely be the inaugural Social Business 2014 event! Running over two days (Feb 18th – 19th), Social Business 2014 will bring together executives, leaders and various professionals from some of Australia’s most innovative and successful companies. This two day event will

Social Media Statistics Australia – January 2014

󰀄

Social Media Statistics Australia – January 2014 Statistics compiled by SocialMediaNews.com.au for January 2014. Social Media Statistics Australia - January 2014 1. Facebook – 13,000,000 users (according to Ad tool)2. YouTube – 12,400,000 UAVs 3. WordPress.com – 6,500,0004. Tumblr – 4,900,000 5. LinkedIn – 3,300,000 6. Blogspot – 3,000,000 7. Twitter - 2,500,000 Active Australian Users 8. Instagram - 1,600,000 Active Australian Users

Facebook organic reach is dead, long live paid media!

󰀄

Facebook organic reach is dead, long live paid media! Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay. By now as a avid Facebook business user, you should be no stranger to EdgeRank, the algorithm used by Facebook to

3 ways you can market your business on SnapChat

󰀄

3 ways you can market your business on SnapChat Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and luring a younger audience away from other networks and into their open arms. Back in

Say goodbye to Facebook’s sponsored stories

󰀄

The marketers in us will fret, while our everyday timeline scanner side rejoices… Facebook kicked off 2014 with a bang, announcing some major changes to its developer roadmap. But the main big change concerning all Facebook marketers is the end of Sponsored Stories from April 9th. However, this was old news for those who follow

8 ways in which marketing is similar to dating

󰀄

8 ways in which marketing is similar to dating Being a part of the marketing and dating world, I can’t help but see many similarities between the two. Not only do we put on our best face to present our brands (or ‘Personal Brand’ for dating) but  after reading ‘The Passion Conversation‘ I learnt that our whole

Social Media Statistics Australia – December 2013

󰀄

Social Media Statistics Australia – December 2013 These Social Media Statistics have been compiled by SocialMediaNews.com.au for December 2013. FRANk is back in the office and to get the new year rolling we first should reflect on the social media stats of the festive month just passed. As mentioned in November, at this time of

4 reasons why the younger generation are quitting Facebook

󰀄

4 reasons why the younger generation are quitting Facebook     It’s been spoken about for a while now that Facebook numbers are dropping and surprisingly the falling market are those from younger generations. From our monthly social media statistics posts, we have seen the following. January- April 2013 active users on Facebook was declining May-August 2013 active

5 reasons why video is effective marketing for your business!

󰀄

5 reasons why video is effective marketing for your business!  1. Uploading Uploading videos has become very easy in the last few decades and with websites like Youtube, Facebook and now Instagram, brands have found a way/channel to access an incredible number of people, quickly, efficiently and cheap.   2. Social Media There have been

How to get the most out of social media for your business: The why, who, what, how & when of social networks.

󰀄

How to get the most out of social media for your business: The why, who, what, how & when of social networks. We give you a simple run down of Why, Who, What, How & When your business can use Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube  & Google+   Proportion of Australian businesses that have a

Social Media Statistics Australia – November 2013

󰀄

Social Media Statistics Australia – November 2013   This month we have included a new social network –Snapchat, as this service keeps growing and growing. The service is now sending 400 million photos and videos every day, which has doubled from 200 million since July 2013. We saw last month Facebook offer to acquire Snapchat for $3

10 unexpected social media facts & stats

󰀄

 10 unexpected social media facts & stats  Does your company use social media to reach and engage with customers? These 10 surprising social media facts & stats may make you rethink your social media approach.   1. The fastest growing demographic on Twitter is the 55-64 year age bracket The 45-54 year age bracket is

Best practise for Instagram video for brands

󰀄

Instagram has now, with over 130 million users, become one of the leading platforms in social media. Instagram video is in direct competition with Vine, but with the 15-second video option, the tap-to-focus and the classic Instagram filters it seems to be more than just a picture sharing network and leaves Vine behind. 40% of

󰁓
󰀩 󰀭 󰀎