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Home Archive by category "Social Media" ( (Page 5))

3 Things Worth Noting In Social Media This Week

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The latest updates from social media this week…   SnapChat launches Native Video Ads for mobile Instagram releases a new search and explore tab Sign up to Messenger without a Facebook account   SnapChat launches ‘Native Video Ads for mobile SnapChat launches the new Native video Ad product for mobile. 3V (vertical, video, view) ads

Cannes Lions 2015 Grand Prix Winners

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As most of you are probably aware, the Cannes Lions International Festival of Creativity is an event that recognises and awards the year’s most exciting and creative ideas. This covers everything from traditional print and film communications to technology and product design. Check out some of our favourite 2015 Grand Prix series winners below: Film:

Social Media Statistics Australia – June 2015

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Social Media Statistics Australia – June 2015 Statistics compiled by SocialMediaNews.com.au for June 2015   1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,800,000 UAVs 3. WordPress.com – 5,700,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,600,000 7. Blogspot – 2,750,000 8. Twitter –

Snapchat – The Ghost is Here to Stay

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The popular disappearing messaging app reporting 2 billion video views per day. Are you on Snapchat yet? Have you sent your friends some 5 second selfies, videos from a gig, or more, let’s use the word ‘intimate’, snaps to a special friend, because apparently some people do that… but not us, ever. Chances are if

Digital Advertising Expenditure By Industry

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Digital’s penetration within the advertising market is growing rapidly and with that, so too is the amount of money advertisers are actually spending. A recent report released by eMarketer highlights how US industries will spend over $58 billion on paid advertising in 2015. In this report, digital ad spending has been broken down into each

3 Things Worth Noting In Social Media This Week

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Some of the latest updates from the ever-changing world of social media this week…   1. ‘Buy it now’ directly from Pinterest 2. Instagram Ads for everyone 3. Twitter wants you to get to know your audiences better     ‘Buy it now’ directly from Pinterest The Pinner’s have spoken, and Pinterest have listened! If

Social Media Statistics Australia – May 2015

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Social Media Statistics Australia – May 2015 Statistics compiled by SocialMediaNews.com.au for May 2015. 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,750,000 UAVs 3. WordPress.com – 5,800,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,500,000 6. LinkedIn – 3,550,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300

Australian advertisers embracing Multiscreen Video Ad Campaigns

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7 in 10 video ad campaigns are now multi-screen. According to the latest data from Videology, Australian digital video advertisers are not only embracing the video ad format, but doing so across multi-screen campaigns with almost 7 in 10 campaigns including desktop and mobile ads. In 2014 there was a stand-out increase in advertisers choosing

Social Media Statistics Australia – April 2015

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Social Media Statistics Australia – April 2015 Statistics compiled by SocialMediaNews.com.au for April 2015. 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,700,000 UAVs 3. WordPress.com – 5,900,000 4. Tumblr – 4,600,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,500,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users 9. WhatsApp

3 Things Worth Noting In Social Media This Week

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Some of the latest updates from the ever-changing world of social media this week… 1. LinkedIn Introduce ‘Elevate’ 2. Twitter’s Home gets a new look 3. Foursquare launches ‘Pinpoint’ 1. LinkedIn Elevate – Helping companies empower employees to share content People share content on social networks, no surprises there. And when it comes to the

Storydoing vs Storytelling

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Do you ever get that nagging feeling, during your day, about the growing inefficiency of advertising for brands? Mounting evidence comes, in part, from the explosion of brands in the world. In 1997 based upon the number of trademarks in force there were approximately 2.5 million brands. By 2011 there were nearly 10 million (source

Social Media Statistics Australia – March 2015

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Social Media Statistics Australia – March 2015 Statistics compiled by SocialMediaNews.com.au for March 2015. 1. Facebook – 14,000,000 users (up 200,000) 2. YouTube – 13,600,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,800,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,400,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users

Do consumer recommendations & social networks impact purchase decisions?

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Ever wondered if all your reviews and social networking efforts actually make a difference to how your consumers behave? The latest Social Recommendation Index brought to you by Social Media Link, is an annual survey of over 24,000 active social media users and aims to  discover the effects social networks and customer reviews have on

3 Recent Facebook Updates You Should Know About

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We’re all well aware of how Facebook keeps us all on our toes by constantly rolling out changes and making updates… And it certainly keeps us in blog writing material. As a self-diagnosed Facebook news junkie, I’ve noticed that it’s either a ‘feast or a famine’ when it comes to Facebook changes, they start with

How to get the most out of social media for your business – 2015 edition

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Over a year ago we published a popular blog post on the ‘Why, Who, What, How & When of Social Networks’. Most of it still rings true today and a lot of our clients have told us they found the post very useful. So, as preachers of re-purposing useful content, we’ve updated some of the

Clever Pre-roll Ads That You Won’t Want To Skip

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Those first 5 seconds are key As viewers we’re all familiar with those YouTube pre-roll ads, and we’re usually reaching for the ‘Skip Ad’ button as quickly as possible! It’s no secret that viewership rates for digital  pre-roll ads are generally poor, however part of the problem is that very few marketers specifically tailor ads

This Heart-Warming Ad Council PSA Reminds Us We’re All Human Underneath

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This Is Guaranteed To Make You Smile! This poignant three-minute spot, for the “Love Has No Labels” campaign from the Ad Council in the US, hopes to shake people up and help them realise that everyone holds biases, even if they aren’t aware of them. To illustrate this idea, the Ad Council set up a

Social Media Statistics Australia – February 2015

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Social Media Statistics Australia – February 2015 Statistics compiled by SocialMediaNews.com.au for February 2015. 1. Facebook – 13,800,000 users (steady) 2. YouTube – 13,500,000 UAVs 3. WordPress.com – 6,100,000 4. Tumblr – 4,700,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,300,000 7. Blogspot – 2,850,000 8. Twitter – 2,791,300 Active Australian

Forget about brand loyalty, reach for the stars instead

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Engagement is getting a rough time of it lately. Particularly when it comes to brands with all stats and facts suggesting that people don’t interact with brands, never mind want to engage with them or have a long lasting relationship with them. Shock horror if you’re a marketeer, but no surprise if you’re a human being…

Social Media B2B Group – Members Wanted!

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In conjunction with Dr Michael Valos, senior lecturer at Deakin University we are looking to recruit a social media B2B group of about 15-20 people. The intent is to meet up a few times a year to share learnings and discuss this ever evolving space to collectively move the debate forward. B2B is the most

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