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Do you trust advertising?

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Do you trust advertising? Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust in Advertising among consumers of both traditional advertising (TV, newspapers and radio) and new advertising

What do advertisers really think about Facebook?

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Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who say they advertise on Facebook has sharply increased. A survey of 1,200 marketers found that… It’s no surprise that over

Some of the biggest mistakes businesses can make when creating their social media strategy

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Some of the biggest mistakes businesses can make when creating their social media strategy No goals Spend time setting a goal and then tailor your social strategy to achieve this. All too often businesses climb aboard the social media train to publicly showcase just how liked they are, with their fans and follower numbers. This

Twitter IPO plans announced in tweet

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Twitter announced on the 13th of September via a Tweet that it has filed for their Initial Public Offering (IPO) with the Securities and Exchange Commission (SEC). Twitter took advantage of the US legislation passed last year, that allows companies with less than $US1 billion ($1.1 billion) in revenue in its last fiscal year to avoid

If you’re going to be a comedian you have to be funny (or, social media vs social business)

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(This article was first published in Marketing Magazine’s blog on 13th September 2013) If you’re going to be a comedian you have to be funny (or, social media vs social business) Nearly a year ago I wrote about a client asking if we could use another term other than social media. She wanted to convince her CEO of

10 tips to capitalise on your businesses presence on Instagram

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 10 tips for businesses on Instagram     1. Work up a following Use your current networks to build up a following on your Instagram or source new ones. Here are a couple of ways to get you started: Connect your Facebook account Use relevant, popular hashtags Engage by following others and liking their photos

Facebook Hashtag #Fail

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Facebook Hashtag #Fail Hashtags have become the native language of social media. A simple, symbol that boosts your posts exposure, introduces you to trending topics and allows you join in real-time conversations.  No longer does the cringe worthy episodes of The Bachelor have to be a topic saved to discuss the next day at work,

6 steps to follow to help you execute your marketing strategy

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So you’ve completed your marketing social strategy, you have set your goals and you know who your target audience are, and where they are. So what do you do next?   6 steps to follow to help you execute your marketing strategy: 1. Set aside a time each day to tweak your strategy  The more

Social Media Statistics Australia – August 2013

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Social Media Statistics Australia – August 2013 1. Facebook – 12,000,000 monthly Australian users (see further details here) 2. YouTube – 11,500,000 UAVs 3. WordPress.com – 3,700,000 4. LinkedIn – 3,600,000 5. Tumblr – 3,500,000 6. Blogspot – 3,200,000 7. Twitter - 2,167,849 Active Australian Users 8. Instagram - 1,469,000 Active Australian Users 9. Flickr – 840,000 10.

How to encourage your fans to engage with you

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How to encourage your fans to engage with you Is your Facebook page growing cobwebs? Are months of content planning continuing to result in fewer engagement? Fans disinterested? Never fear, Frank is here! You are not a lost cause yet, you can still bounce back and win the love of your fans again! Take comfort

How to choose the right #Hashtag to promote your post

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 How to choose the right #Hashtag to promote your post The #hashtag  is now one of the valuable assets in any modern marketing campaign and people love hashtagging. Heck, even after a few drinks my friends & I are talking in hashtag’s! However our hashtags can easily get lost in the crowded hashtag world. It

6 tips to running a successful Facebook contest

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6 tips to running a successful Facebook contest You probably have noticed the increasing number of brands who are running competitions for their Facebook fans. From trips to New York to product giveaways, brands are doing it all and most of us users are entering them (whenever we can). I am entering it even if

The biggest opportunity your business may be missing on social media

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The biggest opportunity your business may be missing on social media It may surprise you to hear that businesses everywhere are making the same mistake on social media. No it’s not customer service, engagement levels or like numbers. Businesses are failing to leverage their employee base to amplify their social media efforts. Businesses have an

5 facts you didn’t know about Pinterest & why your business should be on it!

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I believe that Pinterest is seriously underestimated, and although we have given you the low down of how to set up a Pinterest for your business and how to get traffic to your site, we haven’t really explained to you why you should be using Pinterest in the first place.   To get us started

5 digital shifts that are changing businesses

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5 digital shifts that are changing businesses   1. Device shift – from PCs to smartphones/ tablet devices. We are now seeing smart phones in everyone’s hands, with a reported 65% of Australians owning one. Australia now ranks second in the world in terms of smartphone penetration! But it’s not just smart phones taking over.

Lexus Creates Instagram Stop Motion Video With Fans

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Social media’s evolution to new heights continues to delight and inspire us at FRANk. Over the past few years, social media has definitely transformed from being just used to push marketing messages, to being used to engage and speak with consumers. No longer should marketing revolve around targeted, predetermined messages but around uniting people around

Facebook introduces Embedded Posts & starts testing ‘Find Customers’ ad tool

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Facebook introduces Embedded Posts & starts testing ‘Find Customers’ ad tool It wouldn’t be a normal month on social media if Facebook did not once again introduce a new feature or update. It also wouldn’t be a normal month if we didn’t tell you all about it! So to keep this month normal,  here is

Social Media Statistics Australia – July 2013

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Social Media Statistics Australia – July 2013 Cannot believe we are already in August, where has this year gone?  But with every start of a month we give you a run down on all that happened last month, on social media that is.     July 2013 Stats: (Please note all stats represent the Unique Australian

3 ways your business can generate leads on social media

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3 ways your business can generate leads on social media If you are currently using Facebook, Twitter, Google+ etc, you are on the right track, however it takes more than creating a profile to reel your audience in. We tell you 3 simple & easy to use ways that your business can generate more leads

7 types of social media users & how best to engage them

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7 types of social media users & how best to engage them Just like those awful high school stereotypes we all found ourselves under it seems falling into certain stereotypes has followed us into our social media use. ReachLocal researched some of the different and common types of social media fans there are online and

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