CALL US
󰀑 03 8517 2000
Home Archive by category "Social Media" ( (Page 5))

Social Media Statistics Australia – November 2013

󰀄

Social Media Statistics Australia – November 2013   This month we have included a new social network –Snapchat, as this service keeps growing and growing. The service is now sending 400 million photos and videos every day, which has doubled from 200 million since July 2013. We saw last month Facebook offer to acquire Snapchat for $3

10 unexpected social media facts & stats

󰀄

 10 unexpected social media facts & stats  Does your company use social media to reach and engage with customers? These 10 surprising social media facts & stats may make you rethink your social media approach.   1. The fastest growing demographic on Twitter is the 55-64 year age bracket The 45-54 year age bracket is

Best practise for Instagram video for brands

󰀄

Instagram has now, with over 130 million users, become one of the leading platforms in social media. Instagram video is in direct competition with Vine, but with the 15-second video option, the tap-to-focus and the classic Instagram filters it seems to be more than just a picture sharing network and leaves Vine behind. 40% of

Social Media Marketing Trends for 2014

󰀄

Social Media Marketing Trends for 2014 There where so many changes in 2013 with new networks coming in, leaving and collaborating and whilst social media has definitely reached a new level of maturity, it certainly won’t stop there! So what should marketers look for in the upcoming year? We share with you 5 social media

Passionate about social media & travel? This could be your new job…

󰀄

Passionate about social media and travel? This could be your new job… Samsonite Australia & New Zealand is looking for a creative and enthusiastic social media coordinator with some experience in social media and community management who will assist us in managing and delighting our online communities. You will have the opportunity to work across

5 tips for putting together a successful social strategy

󰀄

5 tips for putting together a successful social strategy. Social media has not only deeply impacted our ways of communicating with each other but also the ways in which we communicate with brands and vice versa. From the devices we use, to what we share, where we communicate and how we communicate. In order to

5 reasons why social advertising is better than traditional advertising

󰀄

5 reasons why social advertising is better than traditional advertising   “Traditional advertising works by interrupting a message with a less interesting message” - Daniel Stein     1. Social advertising allows you to better reach your target audience/ a wider audience: Target reach is the most important element of advertising and with traditional media it’s

Facebook ‘Likes’ versus Ratings

󰀄

Facebook ‘Likes’ versus Ratings Facebook ‘likes’ have long been THE metric of Facebook marketing success for many brands and agencies, but it could change very quickly. Facebook has been testing a new five-star rating for company pages according to this article and it looks like this mockup: So how exactly does the introduction of a

The new age, social customer (Part 2): Why are they turning to the internet and how your company can manage these customers.

󰀄

The new age, social customer (Part 2): Why are they turning to the internet and how your company can manage these customers. In our last blog, I wrote about who the new age, social customer is and why your business needs to be weary of them. If you missed this, not a problem, just click here. This

The new age, social customer (Part 1): Who are they and what power do they have over your business?

󰀄

The new age, social customer (Part 1): Who are they and what power do they have over your business? Back in my day I used to work in one of Australia’s largest department stores, it was hell but that’s beside the point. Back in those days (which wasn’t all that long ago) unhappy customers, who

Movember 2013 – Generation Mo

󰀄

Movember 2013 – Generation Mo The time has come again when Mo Bro’s and Sister’s come together to fly the flag for men’s health…. Movember 2013 is here!   Since the beginning in Melbourne 2003, Movember has grown to become a truly global movement inspiring more than 3 Million Mo Bros and Mo Sistas to

Social Media Statistics Australia – October 2013

󰀄

Social Media Statistics Australia – October 2013 Over 2013 we have noticed a ‘settling down’ of the social media space in Australia. Users are finding their preferred networks (with the most users) and we see smaller social networks gradually lose some of their user-base over time. New social networks are launching, many offering only a

‘Talking About This’ on Facebook is the number that matters most…

󰀄

‘Talking About This’ on Facebook is the number that matters most…   “LIKES” vs “TALKING ABOUT THIS” GURU: I’ve got 50,000 likes on my Facebook page! YOU: Great. GURU: So, buy my stuff. I’m super popular! YOU: Hmm. What’s your “Talking About This” number? GURU: [pause]. Oh, you know about that? YOU: Yeah, Facebook posts

Watch celebrities reactions as they read mean tweets about them

󰀄

Watch celebrities reactions as they read mean tweets about them A great thing about social media, particularly Twitter is that we nobody’s have the power and place to insult celebrities with a chance they might actually read it. Muhahaha! And if the celebrities miss some of our mean tweets, well they have Jimmy Kimmel to ensure they

Instagram follows suit as it introduces ads

󰀄

Instagram follows suit as it introduces ads Everyone’s favourite photo filtering social network is next to feature advertising. It was inevitable really, in fact it was the first thing many predicted would happen once it became part of the Zuckerberg family; you will soon be seeing ads in your Instagram feed. The popular social network

Content is king. But context is everything

󰀄

What can Banksy teach us about content marketing? The art of the famous street artist is much sought after and sells for quite a tidy sum (even if it is street art and meant to be viewed in public by everyone). So it was quite surprising when Banksy opened a ‘pop up sale’ in New

OMG iBeacon- the future of retail?

󰀄

iBeacon is said to revolutionise retail and the whole customer shopping experience, but what exactly is it? What is an iBeacon?  iBeacon is a mobile feature like a GPS for indoor locations. With iBeacon, you are able to know the location of customer x in your supermarket aisles for example. Or you could, for example, drive

Keek: On its way to becoming the Twitter of video

󰀄

Keek: On its way to becoming the Twitter of video   Are we ready for another social networking service?  The relatively new service to enter the fray is Keek, which allows users to upload video status updates, known as ‘keeks’.   What makes Keek different is that it focuses on short, personal video uploads.  A

Social Media Statistics Australia – September 2013

󰀄

Social Media Statistics Australia – September 2013 Pinch and punch for the first day of the month (no returns) – and with the roll in of a new month comes the stats and facts of what went on with Australians on social media.   and the results are in… 1. Facebook – 12,000,000 monthly Australian

Do you trust advertising?

󰀄

Do you trust advertising? Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust in Advertising among consumers of both traditional advertising (TV, newspapers and radio) and new advertising

󰁓
󰀩 󰀭 󰀎