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Home Archive by category "Social Media" ( (Page 5))

Social Media Statistics Australia – August 2013

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Social Media Statistics Australia – August 2013 1. Facebook – 12,000,000 monthly Australian users (see further details here) 2. YouTube – 11,500,000 UAVs 3. WordPress.com – 3,700,000 4. LinkedIn – 3,600,000 5. Tumblr – 3,500,000 6. Blogspot – 3,200,000 7. Twitter - 2,167,849 Active Australian Users 8. Instagram - 1,469,000 Active Australian Users 9. Flickr – 840,000 10.

How to encourage your fans to engage with you

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How to encourage your fans to engage with you Is your Facebook page growing cobwebs? Are months of content planning continuing to result in fewer engagement? Fans disinterested? Never fear, Frank is here! You are not a lost cause yet, you can still bounce back and win the love of your fans again! Take comfort

How to choose the right #Hashtag to promote your post

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 How to choose the right #Hashtag to promote your post The #hashtag  is now one of the valuable assets in any modern marketing campaign and people love hashtagging. Heck, even after a few drinks my friends & I are talking in hashtag’s! However our hashtags can easily get lost in the crowded hashtag world. It

6 tips to running a successful Facebook contest

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6 tips to running a successful Facebook contest You probably have noticed the increasing number of brands who are running competitions for their Facebook fans. From trips to New York to product giveaways, brands are doing it all and most of us users are entering them (whenever we can). I am entering it even if

The biggest opportunity your business may be missing on social media

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The biggest opportunity your business may be missing on social media It may surprise you to hear that businesses everywhere are making the same mistake on social media. No it’s not customer service, engagement levels or like numbers. Businesses are failing to leverage their employee base to amplify their social media efforts. Businesses have an

5 facts you didn’t know about Pinterest & why your business should be on it!

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I believe that Pinterest is seriously underestimated, and although we have given you the low down of how to set up a Pinterest for your business and how to get traffic to your site, we haven’t really explained to you why you should be using Pinterest in the first place.   To get us started

5 digital shifts that are changing businesses

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5 digital shifts that are changing businesses   1. Device shift – from PCs to smartphones/ tablet devices. We are now seeing smart phones in everyone’s hands, with a reported 65% of Australians owning one. Australia now ranks second in the world in terms of smartphone penetration! But it’s not just smart phones taking over.

Lexus Creates Instagram Stop Motion Video With Fans

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Social media’s evolution to new heights continues to delight and inspire us at FRANk. Over the past few years, social media has definitely transformed from being just used to push marketing messages, to being used to engage and speak with consumers. No longer should marketing revolve around targeted, predetermined messages but around uniting people around

Facebook introduces Embedded Posts & starts testing ‘Find Customers’ ad tool

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Facebook introduces Embedded Posts & starts testing ‘Find Customers’ ad tool It wouldn’t be a normal month on social media if Facebook did not once again introduce a new feature or update. It also wouldn’t be a normal month if we didn’t tell you all about it! So to keep this month normal,  here is

Social Media Statistics Australia – July 2013

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Social Media Statistics Australia – July 2013 Cannot believe we are already in August, where has this year gone?  But with every start of a month we give you a run down on all that happened last month, on social media that is.     July 2013 Stats: (Please note all stats represent the Unique Australian

3 ways your business can generate leads on social media

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3 ways your business can generate leads on social media If you are currently using Facebook, Twitter, Google+ etc, you are on the right track, however it takes more than creating a profile to reel your audience in. We tell you 3 simple & easy to use ways that your business can generate more leads

7 types of social media users & how best to engage them

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7 types of social media users & how best to engage them Just like those awful high school stereotypes we all found ourselves under it seems falling into certain stereotypes has followed us into our social media use. ReachLocal researched some of the different and common types of social media fans there are online and

Where are people spending their time online?

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Where are people spending their time online?  It comes as no surprise that Facebook and Google top the list for most-visited website across the globe with 43.97% visiting Facebook and 43.78% visiting Google everyday. But what you probably did not know is that Baidu.com, the leading Chinese-language search engine is sixth, ahead of Twitter, Amazon and LinkedIn.

Twitter new ad option: Advertisers to target users browsing history

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Another social media site watching our every move. Yep, Twitter announced that it is opening up to third-party data, which will allow advertisers to target people who’ve visited a website or provided data as part of a purchase. Twitter will allow advertisers to target users based on things they did off the service, like web

Marketing is at a printing-press moment

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(This article was first published in Marketing Magazine’s blog on 5th July 2013) I think we all know that brands could try harder. They often disappoint and we wish they’d get their act together to become more aware of what we think and get a grip on their role (and potential role) in our lives. Havas’ recent

Social Media Statistics Australia – June 2013

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Social Media Statistics Australia – June 2013 And the results are in… 1. Facebook – 12,200,000 Australian users/accounts (up approx 665,460 accounts). 2. YouTube – 11,250,000 UAVs (steady) 3. WordPress.com – 3,200,000 (steady) 4. Blogspot – 2,950,000 (up 50,000) 5. LinkedIn – 2,900,000 (steady) 6. Tumblr – 2,750,000 (down 150,000) 7. Twitter - 2,167,849 Active Australian

Why you should never buy Facebook Likes

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Having been in the social media space for over five years, educating brands about the rules and best practices of social media is as much a part of our work as strategy is. One of the common issues that keeps cropping up time and time again is that of Facebook Likes – it seems that

Introducing Instagram Video!

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A new addition, which we all saw coming, Facebook last week introduced to the world video on Instagram! Of course, It wouldn’t be an introduction without a feel good video that explains nothing to go with it (see below). [vimeo]https://vimeo.com/68765934[/vimeo] CEO of Instagram, Kevin Systrom has described it as, “Everything we love about Instagram, but

The evolution of social media thinking

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(This article was first published in Marketing Magazine’s blog on 13th June 2013) There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest waves to trickle ashore was back in 2007/08 when a few savvy individuals ardently began espousing social to anyone who’d listen. Brands and agencies

4 Ways Social Media is Evolving Businesses

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No one can deny that social media isn’t huge (you’re a fool if you do!) and as it continuously evolves and changes, not only are people adapting and very accepting of this new way of not only communicating but living, but so are businesses too. Gone are the days when the only way for brand

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