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Home Archive by category "Social Media" ( (Page 2))

Facebook and Instagram Hot Topics – October 2016

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Hot Topics are a great way to understand what people are thinking about each month, and allows you to create relevance to your brand. October has a time to support charitable causes in Australia, as they rallied to raise awareness for breast cancer and men’s health. Movember, a very close organisation to FRANk Is in

3 Things Worth Noting in Social Media

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Instagram introduces new shoppable tags feature Instagram plays a key role in the product discovery process, as 60% of Instagrammer’s learn about products and services on the app. Instagram will now be taking this one step further by introducing stoppable tags in photos. A new ‘tap to view’ icon at the bottom of an Instagram

Not Content

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The theory of social media is that it allows brands to leapfrog traditional media and forge relationships directly with customers using branded content. If you tell them great stories and connect with them in real time then your brand will become a hub for a community of consumers. The reality is that building a brand

Latest Top YouTube Vids

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YouTube has seen a consistent growth month on month, as it nears Facebook volume. Following the trending videos is a great way to know what your audience is interested in, and how best to engage with them. There is an an interesting mix of videos this month from branded content to the U.S presidential debate.

Social Media Statistics – October 2016

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Social Media Statistics compiled by SocialMediaNews.com.au for October 2016 Social Media Statistics Australia – October 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,600,000 UAVs 3. WordPress.com – 5,300,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,000,000 6. LinkedIn – 3,500,000 7. WhatsApp – 3,100,000 Active Australian Users (30% increase

Mary Meeker’s Internet Trends Report

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Mary Meeker’s annual internet trends report provides a great perspective on whats happening in the current landscape. A significant finding is how the newest internet users are coming from less developed and less affluent countries. Meeker also delves into artificial intelligence, Snapchat brand integrations, changes to live sports viewing habits, car industry innovation and the rise

Facebook’s Offline Conversion Tracking

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Facebook Offline Conversion Tracking: A fundamental challenge for businesses today is measuring the impact of their online advertising campaigns on store visits and sales. Well, Facebook’s Offline conversion tracking allows you to track when transactions occur in a physical retail store or offline channels after people see or engage with you Facebook ad.     So

Facebook Workplace

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Facebook have recognised that people not only communicate with their friends and family on Facebook, but also their co-workers too. Facebook Workplace has undergone a pretty lengthy trial period, with more than 1,000 organisations however this new tool is now available to all! Workplace is particularly useful for those that are often out of the

Facebook Topics to Watch – October 2016

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Topics to Watch are conversation topics that have shown to have long-term growth on Facebook, which Facebook predicts will likely to continue to grow. By keeping track of conversations to watch you can ensure you are engaging with conversations that will grow in popularity, and in turn audience numbers. This month it appears people are

Latest Top YouTube Vids

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YouTube is an extremely popular platform in Australia and New Zealand. Trending YouTube videos offers you a great way to see what people are actually interested in viewing, and in turn leverage your brand by engaging in this content. Ever wondered what a $21,000 first class airplane seat looks like? Does this video help spread understanding

Social Statistics – September 2016

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Social media statistics compiled by SocialMediaNews.com.au for September 2016.   Social Media Statistics Australia – September 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,500,000 UAVs 3. WordPress.com – 5,400,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,100,000 6. LinkedIn – 3,400,000 7. WhatsApp – 3,100,000 Active Australian Users

Facebook & Instagram Hot Topics – September 2016

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Footy finals and Fathers day were the most discussed topic on Facebook and Instagram during September. Men on Facebook in particular showed their enthusiasm in the upcoming finals clash between the Melbourne Storm and the Cronulla Sharks, who made their historic grand final debut. On Instagram, Australians showed their support for AFL, as the Western

Messengers New In-Stream Payments

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Facebook released Bots for Messenger a few months back, however this has been relatively slow to take off.  The recent release of Messenger 1.2 may just change that however, as it seeks to improve the bot processes to make them more enticing for advertisers and users. Messenger as a destination for News feed Ads: This

3 Things Worth Noting in Social Media:

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Messenger’s Instant Video: Messenger’s latest Instant video offering allows users to share real-time video within a message thread. How is this any different to FaceTime you ask? Well, Facebook state that FaceTiming is used for planned occasions such as to wish a friend Happy Birthday, whereas Instant Video is aimed at enabling people to quickly

Social Statistics – August 2016

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Social media statistics compiled by SocialMediaNews.com.au forAugust 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,450,000 UAVs 3. WordPress.com – 5,450,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,200,000 6. LinkedIn – 3,400,000 7. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015) 8. Twitter – 2,800,000 Monthly

Top YouTube Vids

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YouTube is an extremely popular platform in Australia and New Zealand. Trending YouTube videos offers you a great way to see what people are actually interested in viewing, and in turn leverage your brand by engaging in this content. Ever wondered what makes the ‘unspillable cup’ not fall over? Yet again Jimmy Fallon makes the cut

Pinterest Introduce Promoted Video’s

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Pinterest Video Advertising Pinterest is a great platform for people to discover new ideas, recipes, and gain general inspiration. Pinterest are taking their offering even further, by introduced Promoted Video. According to the latest Mary Meeker report 55% if people on Pinterest want to find or shop for products on the platform. This is extremely

Australian Online Ad Spend Growth

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Advertising on mobile devices has charged a growth within the Australian online advertising market, as online now accounts for nearly half of all advertising spend. According to the latest IAB/PwC Online Advertising Expenditure Report “Online ad spend grew by 29.7% to $6.8 billion in the year to 30 June 2016.” According to the report, display

Facebook gives users more control over ads

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Facebook’s latest update is a bit of a double edged sword from a consumer perspective, as it seeks to give users more control over ad content and harder for ad blockers to work on its site. Essentially the latest change means that users can opt out of seeing ads from companies that have added them

Latest Top YouTube Vids

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YouTube users are continuing to increase in Australia. Trending YouTube videos offers you a great way to see what people are actually interested in viewing, and in turn leverage your brand by engaging in this content. Margot Robbie defines 50 Australia slang terms. Well, fair dinkum Margot! John Oliver keeps up with the modern world, as he

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