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Nutella Campaign Uses Facial Recognition Technology to Serve Shoppers Ads

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In Nutella’s latest out of home campaign consumers will be served ads based on their facial expressions as they walk past. Developed by Ooh! Media and PHD, the campaign uses facial mapping technology to determine whether the consumer is happy, inspired or grumpy. When not directly engaged with, the panel will change its content depending

The Best Practice When Resharing Instagram Posts

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Instagram has been a game changer for businesses in terms of content. The platform has allowed users to share content from brands they love and for brands to share content from their followers. This bridge between brand and consumer is a unique and powerful one, it is however one that can be easily misused. When

Social Media Statistics Australia- September 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for September 2017. Social Media Statistics Australia – September 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,700,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. WhatsApp – 4,800,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian

Four Creative Agencies Battle It Out For The Best Movember Youtube Ad

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Four ads all competing for the coveted Movember crown were released onto YouTube this week. Creative agencies The Monkeys, With Collective, Saatchi & Saatchi and Ogilvy have each created a video based on the same brief, with the winner being announced September 26th. The ads are being judged on their view-through rate, average watch time

Facebooks Reach Figures Surpass Australian Census Figures by 2 Million People – But Why?

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With Facebook claiming it is able to reach 2 million more people aged 15-40 in Australia than the estimated population measured by the Australian Bureau of Statistics, it’s put the spotlight on how exactly Facebook measures its reach. Facebook has pointed out that there are several factors as to why these numbers differ so greatly.

Social Media Statistics Australia- August 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for August 2017. Social Media Statistics Australia – August 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,600,000 UAVs 3. WordPress.com – 5,600,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. WhatsApp – 4,800,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian

Facebook introduces Watch

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Last week, Facebook announced their plans for a new platform for watching shows on the social media network – Watch. In a play to keep up with the likes of Netflix and up their video offering, Watch will be available on mobile, desktop and laptop, and in our TV apps. Shows are made up of

Nielsen & IAB launch daily Digital Content Ratings

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Last week’s introduction of IAB Australia & Nielsen’s Digital Content Rating (DCR) was a milestone that puts Australia at the forefront of global digital measurement. For the first time, publishers, agencies and marketers will now have access to daily digital audience data, albeit with a three day delay. IAB CEO Solanki said: “The Australian digital

Social Media Statistics Australia – July 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for July 2017. Social Media Statistics Australia – July 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,500,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. WhatsApp – 4,500,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian

Social Media Statistics Australia – June 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for June 2017. Social Media Statistics Australia – June 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,400,000 UAVs 3. WordPress.com – 5,400,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 Monthly Active

Mary Meeker’s 2017 Internet Trends Report

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Mary Meeker’s annual Internet Trends Report provides a great perspective on whats happening in the current landscape. Some key take outs from the report: Total internet users grew 10% this year, as same as last year, showing steady progress in accessibility User and influencer generated content makes great ads U.S. adults spend over 5.6 hours per

Social Media Statistics – May 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for May 2017. Social Media Statistics Australia – May 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,300,000 UAVs 3. WordPress.com – 5,300,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 Monthly Active

Social Media Statistics – April 2017

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 Social Media Statistics compiled by SocialMediaNews.com.au for April 2017.  1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,200,000 UAVs 3. WordPress.com – 5,200,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 Monthly Active Australian Users approx 7. Tumblr – 3,800,000

Instagram Story Advertising

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Instagram Story ads appear between stories, which take up the full screen creating an immersive viewing experience. This new ad type is rolling out to all businesses globally, but there are some key pointers to note for this new ad placement to ensure you’re getting the most benefit from it. Users have the option to

Social Media Statistics – March 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for March 2017. 1. Facebook – 17,000,000 users (steady) 2. YouTube – 15,100,000 UAVs 3. WordPress.com – 5,100,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 7. Tumblr – 3,900,000 8. WhatsApp – 3,100,000 Active Australian Users

Facebook Collections

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Facebook’s new Shopping Mobile Format ‘Collection’ Facebook have quickly recognised the growth of mobile commerce and video, as a recent report highlighted that ¾ consumers purchase decisions are influenced by videos on social media. Well, cue Facebook’s new ad format ‘Collections’ which combines a video, slideshow or image with product images taken from a product catalog

Latest Top YouTube Videos – Australia and New Zealand

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YouTube have put together a monthly blog to showcase what’s been trending in Australia and New Zealand. Do What You Can’t by Casey Neistat: #HerVoiceIsMyVoice: Celebrate the Women Who Inspire Us Every Day Emma Watson on the Jimmy Kimmel Show:   YouTube have also put together an International Woman’s day Edition, showcasing some of the

Snapchat Advertising Updates

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Snapchat has fast become a popular social media platform globally. Snapchat states that between 2015 and 2016 it became the most used social media app among US consumers aged 12 to 24 years-old. Currently in Australia there are 4 million daily active Australian users, is is predominantly made up of millennial and college students as the

Social Media Statistics – February 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for February 2017 Social Media Statistics Australia – February 2017 1. Facebook – 17,000,000 users (up 1 million since last update) 2. YouTube – 15,000,000 UAVs 3. WordPress.com – 5,100,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. Tumblr –

Latest Top YouTube Videos

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YouTube is the top choice of online video content in Australia, with 70% of the population preferring to watch video on YouTube than any other platform. Check out what’s been trending in Australia and New Zealand as of late to get a better understanding of what content people are interested in. Audi’s “Daughter” commercial: Richard

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