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Home Archive by category "Social Media"

Here’s What Everyone’s Watching On Youtube In Australia

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Here’s what everyone is watching on Youtube Check out what Australia is watching on Youtube this week! ‘Meryl Streep Meets Anna Wintour at Vogue’   ‘Mayo Clinic’s First Face Transplant Patient Meets Donor’s Family’   ‘People Try Gender-Neutral Makeup’   ‘John Lewis Christmas Ad 2017 – #MozTheMonster’   PLUS: Ads that…Reimagine the Past Curated By Adidas

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Social Media Statistics Australia- November 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for November 2017. Social Media Statistics Australia – November 2017 1. Facebook – 15,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,000,000 UAVs 3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data) 4. WordPress.com – 5,700,000 5. WhatsApp – 5,000,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian Users

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How Purchase Behaviour Is Influenced By Social Media

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Facebook Releases New Study On The Trends Among Fashion Buyers Using Social Media. A new Facebook study looking at how fashion purchases are influenced by online platforms has been released with some interesting results. As Facebook explained: “In a survey of over 6,000 people across six countries, we found more than half of people who use

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Introducing Telstra’s New Digital Payphone Kiosks

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JC Decaux Introduce Telstra’s New Digital Payphone Kiosks                       JC Decaux has unveiled the first of their new Telstra digital panel kiosks. As part of the extended partnership between the two companies, focusing on Telstras national payphone network. Developed in JC Decaux Media Lab in Paris

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2017s Holiday Campaigns Are Upon Us!

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It’s that wonderful time of the year again… The holiday season is just around the corner which means Christmas ads and lots of them. The last week has seen some of Australia’s big retailers and supermarkets release their 2017 holiday campaigns. From animated Christmas characters to backyard cricket challenges, here are the ads you’ll be

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Are Shoppable Instagram posts about to change the way user shop online?

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Are Shoppable Instagram Posts About To Change The Way User Shop Online? Mobile has undoubtedly altered the way people shop, with users being able to browse and purchase anywhere, at any time. It was only a matter of time before the social media platforms began to provide better online shopping alternatives for businesses. With Facebook already

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Sprout Socials New Report Shines A Light On The Importance of User Generated Content And The Everyday Users.

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 Sprout Socials New Report Shines A Light On The Importance of User Generated Content And The Everyday Users. In Sprout Socials latest social media research report the focus was on how users share personal updates through social media, and subsequently how this culture of sharing can influence purchasing behaviour, shining a light on the importance

The Social Media Updates You Need To Know About From October.

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The latest updates and changes that you need to know about in the world of social media, apps and development!   Instagram 1. Instagram puts more emphasis on Stories in the main feed, with a ‘re-engagement box’. Instagram confirmed the update, saying that “this update makes it easier to preview the stories from the people

Social Media Statistics Australia- October 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for October 2017. Social Media Statistics Australia – October 2017 1. Facebook – 15,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,000,000 UAVs 3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data) 4. WordPress.com – 5,600,000 5. WhatsApp – 4,800,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian Users

Nutella Campaign Uses Facial Recognition Technology to Serve Shoppers Ads

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In Nutella’s latest out of home campaign consumers will be served ads based on their facial expressions as they walk past. Developed by Ooh! Media and PHD, the campaign uses facial mapping technology to determine whether the consumer is happy, inspired or grumpy. When not directly engaged with, the panel will change its content depending

The Best Practice When Resharing Instagram Posts

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Instagram has been a game changer for businesses in terms of content. The platform has allowed users to share content from brands they love and for brands to share content from their followers. This bridge between brand and consumer is a unique and powerful one, it is however one that can be easily misused. When

Social Media Statistics Australia- September 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for September 2017. Social Media Statistics Australia – September 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,700,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. WhatsApp – 4,800,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian

Four Creative Agencies Battle It Out For The Best Movember Youtube Ad

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Four ads all competing for the coveted Movember crown were released onto YouTube this week. Creative agencies The Monkeys, With Collective, Saatchi & Saatchi and Ogilvy have each created a video based on the same brief, with the winner being announced September 26th. The ads are being judged on their view-through rate, average watch time

Facebooks Reach Figures Surpass Australian Census Figures by 2 Million People – But Why?

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With Facebook claiming it is able to reach 2 million more people aged 15-40 in Australia than the estimated population measured by the Australian Bureau of Statistics, it’s put the spotlight on how exactly Facebook measures its reach. Facebook has pointed out that there are several factors as to why these numbers differ so greatly.

Social Media Statistics Australia- August 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for August 2017. Social Media Statistics Australia – August 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,600,000 UAVs 3. WordPress.com – 5,600,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. WhatsApp – 4,800,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian

Facebook introduces Watch

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Last week, Facebook announced their plans for a new platform for watching shows on the social media network – Watch. In a play to keep up with the likes of Netflix and up their video offering, Watch will be available on mobile, desktop and laptop, and in our TV apps. Shows are made up of

Nielsen & IAB launch daily Digital Content Ratings

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Last week’s introduction of IAB Australia & Nielsen’s Digital Content Rating (DCR) was a milestone that puts Australia at the forefront of global digital measurement. For the first time, publishers, agencies and marketers will now have access to daily digital audience data, albeit with a three day delay. IAB CEO Solanki said: “The Australian digital

Social Media Statistics Australia – July 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for July 2017. Social Media Statistics Australia – July 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,500,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. WhatsApp – 4,500,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian

Social Media Statistics Australia – June 2017

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Social Media Statistics compiled by SocialMediaNews.com.au for June 2017. Social Media Statistics Australia – June 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,400,000 UAVs 3. WordPress.com – 5,400,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 Monthly Active

Mary Meeker’s 2017 Internet Trends Report

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Mary Meeker’s annual Internet Trends Report provides a great perspective on whats happening in the current landscape. Some key take outs from the report: Total internet users grew 10% this year, as same as last year, showing steady progress in accessibility User and influencer generated content makes great ads U.S. adults spend over 5.6 hours per

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