What does Social Media really mean?
It’s official – companies are viewing social media as integral to not only marketing, but business strategy. We’ve always stressed that while social media efforts often begin at the marketing level, it has a massive knock on effect to…
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Social Media Cost Of Inaction (COI)
Martyn Thomas pens his next instalment for Marketing Mag, about the Cost of Inaction (COI) when it comes to Social Media…
(This article first appeared in Marketing Magazine, June 25 2012)
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The social media party…
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Social media best practice: don’t sink, swim
This blog post was originally written by Martyn and published in SMK.
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Brands are in danger of navigating the tumultuous waters of social media just like the Titanic.
They can clearly see the tools above the water but…
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Social Media Strategy for B2B – June 2012 FRANkademy
Last Friday we held our 13th FRANkademy social media workshop, focusing on creating strategies using social media for B2B companies. The turnout was great – many thanks to all who came. Clearly there is a lot of interest in…
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Social Media evolving into Social Business
One day we’ll look back at being a Social Business Agency in 2012 and realise that we were laying the early ground work for helping our clients become social businesses.
A great article by David Armano hit a nerve for…
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Social media and Trust
As a social business agency one of our roles is to help clients understand the role and influence of social media.
One of our favourite points of reference is the Nielsen survey which asks “What degree of trust do…
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Facebook fans = most valuable customers
A recent Forrester study reveals that Facebook fans are a brand’s most valuable customers. Wow!
I have no trouble believing this study, I just don’t understand how it is so hard to feel how valuable you are as a customer…
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Dinosaurs, Forbes, and Social Business (it’s all happening)!
Forbes magazine has been an institution for big corporates since 1917. Not hiding any modesty, the motto of Forbes magazine is “The Capitalist Tool.” Forbes is steeped in the traditional business model, so you can guess their content…
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Social media Necessities
I’ve just started to read Brian Solis’ book “The End of Business as Usual.”
Lots to get through but what strikes me in the early stages are the variety of bite sized foundation-comments which underpin the necessary approach…
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A guide to Social Business by Banksy
What is Social Business? There are many definitions and there will be many more to come as the social space evolves. It is certainly not a new business concept but it is still very new to most…
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