Mounting evidence comes, in part, from the explosion of brands in the world. In 1997 based upon the number of trademarks in…
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Maybe it’s in the water but, despite a hesitant start, we are seeing renewed interest in B2B social media.
An AdAge survey earlier this year…
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Just over a month ago we wrote a post about the importance of social media customer service. How more people are turning to social media to ask brands questions about products/services, give feedback…
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Back in my day I used to work in one of Australia’s largest department stores, it was hell but that’s beside…
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“LIKES” vs “TALKING ABOUT THIS”
GURU: I’ve got 50,000 likes on my Facebook page!
YOU: Great.
GURU: So, buy my stuff. I’m super popular!
YOU: Hmm. What’s your…
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There is something important you need to know about the wiring of Facebook. In some cases your Facebook brand page isn’t attracting consumers and 96% of fans do not return to your page after their initial …
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Social media has brought forward customer service to the front end of a business and is no longer behind the scenes – if you have an unhappy customer; everyone is going to hear about it.
In today’s day & age people are all about being quick and efficient. If…
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Did you know,
That people between the ages of 18-49 have 29 ‘brand friends’ on social networking sites.
39% of these people regularly interact with these brands and companies they…
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