Storydoing vs Storytelling
Do you ever get that nagging feeling, during your day, about the growing inefficiency of advertising for brands?
Mounting evidence comes, in part, from the explosion of brands in the world. In 1997 based upon the number of trademarks in…
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What Do People Expect From Brands On Social Media?
The Social Lifecycle
Above is an informative SlideShare presentation by HubSpot which looks at new consumer insights on using social media to improve your marketing, sales and service. The study asked 569 consumers how social media changes the…
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How B2B marketers can make the most of social media
(This article was first published in Marketing Magazine’s blog on 22nd October 2014)
Maybe it’s in the water but, despite a hesitant start, we are seeing renewed interest in B2B social media.
An AdAge survey earlier this year…
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How Brands Are Responding To Customers Via Social Media
The Sprout Social Index
Just over a month ago we wrote a post about the importance of social media customer service. How more people are turning to social media to ask brands questions about products/services, give feedback…
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The new age, social customer (Part 1): Who are they and what power do they have over your business?
The new age, social customer (Part 1): Who are they and what power do they have over your business?
Back in my day I used to work in one of Australia’s largest department stores, it was hell but that’s beside…
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‘Talking About This’ on Facebook is the number that matters most…
‘Talking About This’ on Facebook is the number that matters most…
“LIKES” vs “TALKING ABOUT THIS”
GURU: I’ve got 50,000 likes on my Facebook page!
YOU: Great.
GURU: So, buy my stuff. I’m super popular!
YOU: Hmm. What’s your…
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What is Facebook EdgeRank and why is it important to you?!
There is something important you need to know about the wiring of Facebook. In some cases your Facebook brand page isn’t attracting consumers and 96% of fans do not return to your page after their initial …
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The Importance of Online Customer Service and the Consequences When Done Wrong
Social media has brought forward customer service to the front end of a business and is no longer behind the scenes – if you have an unhappy customer; everyone is going to hear about it.
If you make customers unhappy…
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How to Build Customer Loyalty Through Social Media
9 simple ways you can build customer loyalty through your companies social media pages
1. Location, Location, Location:
In today’s day & age people are all about being quick and efficient. If…
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12 Reasons Why Your Promotion Campaign May Not Be Working
12 Reasons Why Your Promotion Campaign May Not Be Working
Did you know,
That people between the ages of 18-49 have 29 ‘brand friends’ on social networking sites.
39% of these people regularly interact with these brands and companies they…
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