Marketing Mag
FRANK posts that have appeared in Marketing Magazine
How B2B marketers can make the most of social media
(This article was first published in Marketing Magazine’s blog on 22nd October 2014)
Maybe it’s in the water but, despite a hesitant start, we are seeing renewed interest in B2B social media.
An AdAge survey earlier this year…
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Business in a connected age: first-mover advantage is up for grabs in most categories
(This article was first published in Marketing Magazine’s blog on 16th May 2014)
The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed.
No longer…
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The drums are beating louder: Why marketers need to evolve beyond the linear
The drums are beating louder: Why marketers need to evolve beyond the linear
(This article was first published in Marketing Magazine’s blog on 25th November 2013)
In the last week we’ve heard from a senior marketing commentator that:…
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If you’re going to be a comedian you have to be funny (or, social media vs social business)
(This article was first published in Marketing Magazine’s blog on 13th September 2013)
If you’re going to be a comedian you have to be funny (or, social media vs social business)
Nearly a year ago I wrote about…
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The evolution of social media thinking
(This article was first published in Marketing Magazine’s blog on 13th June 2013)
There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest waves to trickle…
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When social media is not social media
My latest post for Marketing Mag, looking beyond the tools, at what they’re really for: content delivery.
This article first appeared in Marketing Magazine, September 25 2012.
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Recently a client asked me if we could use…
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Turning social media COI in to ROI
Martyn Thomas pens his next instalment for Marketing Mag, looking at how to turn social media Cost of Inaction (COI) in to a substantial Return on Investment (ROI) for your company… (This article first appeared in Marketing Magazine, July…
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Social Media Cost Of Inaction (COI)
Martyn Thomas pens his next instalment for Marketing Mag, about the Cost of Inaction (COI) when it comes to Social Media…
(This article first appeared in Marketing Magazine, June 25 2012)
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The social media party…
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The full service agency is dead. Long live the full service agency!
This blog post was originally written by Martyn and published in Marketing Mag.
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Social media is a game changer. And given the rate of change in our industry now is a good time to be thinking about the…
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