Category: Online advertising

There is something important you need to know about the wiring of Facebook. In some cases your Facebook brand page isn’t attracting consumers and 96% of fans do not return to your page after their initial ’Like’, which is unfortunate. So then where is the best place on Facebook to reach consumers? Well NewsFeed! With 11,489,380 Australian Facebook users in →

8 Steps to help you successfully manage your social media presence    1. Start by listening & learning: Follow and observe the people & brands on social networks. Listen and learn from others already using these networks. This will give a brief understanding of what works and what doesn’t.   2. Have a plan/strategy in place: →

I for one hate car ads! I’m sick of seeing 4wheel drives, driving over mountains, across rivers and desert landscapes. I drive my car on normal roads, in normal areas so I really don’t care for those commercials. However some car commercials this year don’t bother me so much and are actually quite creative. The Hyundai Ad is →

Tips to help you create a successful Facebook contest app Online Facebook competitions for brands and businesses are the biggest rave of today. It’s the reason people follow your brand online! Refreshing the page over & over again waiting for your next offer…well maybe not that full on but for me everything from 10% off my →

Social media has brought forward customer service to the front end of a business and is no longer behind the scenes – if you have an unhappy customer; everyone is going to hear about it. If you make customers unhappy in the physical world, they might tell 6 friends   If you make customer unhappy →

 5 Things You May be Doing Wrong on Social Media  Yes we are all guilty of a few hiccups on our social media sites but if it makes you feel any better if you aren’t making these mistakes, you aren’t really experimenting and learning anything. So don’t feel bad if you can identify with the below, its means you →

Facebook launches Unpublished page posts Well tell you what this is and what it means to advertisers & Facebook users. Facebook’s focus at the end of March showed a shift and focus on features for brands and advertising (about time some may say). Continuing their trend of improving target markets since the Lookalike Audience feature, this time Facebook →

Facebook cannot sit still this year! They again have introduced a new feature, this time directed to all brands/marketers. Are you ready? Drum roll please… LOOKALIKE AUDIENCES - A new way to reach potential audiences For marketers, getting the right messages in front of the right audience/target market is essential. Facebook is here to make your marketing →

Last week, The Wall Street Journal announced that Facebook is said to be incorporating the infamous #hashtag# into its site by using the hashtag as a way to group conversations. Now so far this is just a rumor but most often rumors come true, especially when Facebook is involved. Facebook owned Instagram already uses hashtags →

The offline and online data collection worlds are about to collide as never before. Facebook will soon announce partnerships with Axciom, Epsilon and Datalogix, three real-world data marketing giants with access to billions of pieces of information about shopping habits. Wow, what a busy time it has been for the masterminds of Facebook. Last week →

It’s exciting times ahead for brands on Facebook! Recently, Facebook introduced Graph search. If you haven’t heard about it, Graph Search is a way to access information, people and things that are already on Facebook. Specifically, it’s for finding things that have been shared on the Facebook Open Graph (the feature on Facebook that shares →

Blogs are a great way to get your name out there and increase traffic to your site. No matter the size or industry of your company, blogging has its benefits for you!   Here are 10 reasons why your company should be blogging:   1. SEO Say you’re a new restaurant in town—by blogging (as →

12 Reasons Why Your Promotion Campaign May Not Be Working Did you know, That people between the ages of 18-49 have 29 ‘brand friends’ on social networking sites. 39% of these people regularly interact with these brands and companies they are following on social networking sites These statistics show us how important it is to →

Welcome to FRANk PR. As a social business agency that challenges assumptions about communications and looks at how we can engage with people in media, it was a logical next step that we incorporate PR into our offering, fusing it with our social business know how and connecting the missing link for our clients. And →

In a move that surely surprises no one, Facebook this week launched ‘Offers’ in Australia, currently available in beta to a limited number of business pages and soon to be available to all pages. Facebook Offers follows in the footsteps of FourSquare and the multitude of group buying websites that have sprung up over the →

A recently discovered document that was uploaded to Scribd by a number of users contains updated advertising specifications for Facebook. These changes will greatly impact an advertisers ability to catch the eye of consumers, but Facebook strangely opted to not alert advertisers to these adjustments. Changes in specifications now see marketplace ads (those that appear →