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Home Advertising Archive by category "Online advertising"

The future of retail: 6 trends on the rise

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The future of retail – to 2014 and beyond! “Followers are the new ‘foot-traffic’ and posts are the new ‘may I help you?” - John Cahplan, CEO, OpenSky       World Retail Congress 2013 findings: Physical stores remained the most important channel in assisting consumers to shop with a retailer Online, social and mobile channels

Print marketing is not dead but instead is growing alongside digital marketing!

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Print marketing is not dead but instead is growing alongside digital marketing! Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better opportunity for brands to be in the printed channel. Print media has many opportunities and

Social thinking through word-of-mouse marketing

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Social thinking through word-of-mouse marketing It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate & capture this market, marketers need to think ‘social’ and present their messages in a

Tinder no longer just for hook ups: Business using Tinder for marketing

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Tinder no longer just for hook ups: Business using Tinder for marketing All us single, social people have heard of Tinder and perhaps even dabbled with it for a week of two –  swiping away rejects and possible love right and left until we find a ‘match’. Since launching last year, Tinder’s has exploded on

Facebook organic reach is dead, long live paid media!

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Facebook organic reach is dead, long live paid media! Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay. By now as a avid Facebook business user, you should be no stranger to EdgeRank, the algorithm used by Facebook to

3 ways you can market your business on SnapChat

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3 ways you can market your business on SnapChat Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and luring a younger audience away from other networks and into their open arms. Back in

8 ways in which marketing is similar to dating

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8 ways in which marketing is similar to dating Being a part of the marketing and dating world, I can’t help but see many similarities between the two. Not only do we put on our best face to present our brands (or ‘Personal Brand’ for dating) but  after reading ‘The Passion Conversation‘ I learnt that our whole

5 reasons why social advertising is better than traditional advertising

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5 reasons why social advertising is better than traditional advertising   “Traditional advertising works by interrupting a message with a less interesting message” - Daniel Stein     1. Social advertising allows you to better reach your target audience/ a wider audience: Target reach is the most important element of advertising and with traditional media it’s

Do you trust advertising?

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Do you trust advertising? Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust in Advertising among consumers of both traditional advertising (TV, newspapers and radio) and new advertising

What do advertisers really think about Facebook?

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Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who say they advertise on Facebook has sharply increased. A survey of 1,200 marketers found that… It’s no surprise that over

How to choose the right #Hashtag to promote your post

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 How to choose the right #Hashtag to promote your post The #hashtag  is now one of the valuable assets in any modern marketing campaign and people love hashtagging. Heck, even after a few drinks my friends & I are talking in hashtag’s! However our hashtags can easily get lost in the crowded hashtag world. It

Twitter new ad option: Advertisers to target users browsing history

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Another social media site watching our every move. Yep, Twitter announced that it is opening up to third-party data, which will allow advertisers to target people who’ve visited a website or provided data as part of a purchase. Twitter will allow advertisers to target users based on things they did off the service, like web

Marketing is at a printing-press moment

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(This article was first published in Marketing Magazine’s blog on 5th July 2013) I think we all know that brands could try harder. They often disappoint and we wish they’d get their act together to become more aware of what we think and get a grip on their role (and potential role) in our lives. Havas’ recent

Facebook Updates its Ads to Simplify Ads Offering

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Over the next coming months, Facebook is set to make changes to its ads offering which will impact those who use the social platform to advertise. The plan is to simplify and streamline the number as well as types of adverts available. The objective of this is to improve efficiency, eliminate repetition, and give it

Facebook Ads or Promoted Posts: Which one should your business be using?

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Although Facebook is an excellent way to promote, target and engage your audience, doing so can come at a cost (and at times a hefty one). Facebook are after all a business just like you, and like any business when doing business with another business (say business one more time) they want a return on

What is Facebook EdgeRank and why is it important to you?!

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There is something important you need to know about the wiring of Facebook. In some cases your Facebook brand page isn’t attracting consumers and 96% of fans do not return to your page after their initial ’Like’, which is unfortunate. So then where is the best place on Facebook to reach consumers? Well NewsFeed! With 11,489,380 Australian Facebook users in

8 Steps to Successfully Manage your Social Media Presence

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8 Steps to help you successfully manage your social media presence    1. Start by listening & learning: Follow and observe the people & brands on social networks. Listen and learn from others already using these networks. This will give a brief understanding of what works and what doesn’t.   2. Have a plan/strategy in place:

Volkswagen Innovative YouTube Video Ad

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I for one hate car ads! I’m sick of seeing 4wheel drives, driving over mountains, across rivers and desert landscapes. I drive my car on normal roads, in normal areas so I really don’t care for those commercials. However some car commercials this year don’t bother me so much and are actually quite creative. The Hyundai Ad is

Tips to help you create a successful Facebook contest app: Infographic

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Tips to help you create a successful Facebook contest app Online Facebook competitions for brands and businesses are the biggest rave of today. It’s the reason people follow your brand online! Refreshing the page over & over again waiting for your next offer…well maybe not that full on but for me everything from 10% off my

The Importance of Online Customer Service and the Consequences When Done Wrong

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Social media has brought forward customer service to the front end of a business and is no longer behind the scenes – if you have an unhappy customer; everyone is going to hear about it. If you make customers unhappy in the physical world, they might tell 6 friends   If you make customer unhappy

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