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Home Advertising Archive by category "Online advertising"

5 Reasons You Should Use Video Marketing

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Why You Should Consider Video Marketing Over the past few months, as a young marketer and social media addict, I’ve noticed that my news feed continues to be dominated by videos. Whether it’s videos promoting brands, first world problems, people’s misfortunes (people falling over are my favourite), animals behaving strangely or even a spider coming

5 Changes To The Facebook Page Layout

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5 Changes To The Facebook Page Layout With the ever changing digital landscape, it can sometimes be difficult to stay up to date with the latest information and changes. You may (or may not) have noticed subtle, yet important tweaks to your Facebook layout over the last few months. Don’t worry, you’re not going crazy!

7 Reasons Why Your Business Should Be On LinkedIn

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7 reasons why your business should be on LinkedIn Is your business on LinkedIn? If you answered no, then why not? And if you answered yes, then it’s time to start paying attention to your company LinkedIn profile. Many businesses and business professionals perceive LinkedIn to be just a network for job hunting and recruiting.

3 Things Worth Noting In Social Media This Week: Facebook Forces Messenger, Messaging Pinterest Pins, Google+ Bot & Spider Filtering

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Things that caught our eye in the world of social media this week… There have been several noteworthy changes rolled out in social media of late that we felt were worthy of a write up. Our pick for the top three: 1. Facebook forcing users to download Messenger 2. Pinterest enabling messaging of Pins 3. Google+

A Snapshot Into How Australians Are Consuming Different Media & Entertainment

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How Australians Are Consuming Different Media & Entertainment How are Australian consumers interacting with the changing media, entertainment and technologies channels? Glad you asked! According to Deloitte’s 2014 Media Consumer Survey several of the highly anticipated “digital tipping points” have already arrived, as Australian media and digital preferences are changing. The report has focused on Australian consumers’ interaction

Insights Into The Changing World Of Chief Marketing Officers: IBM C-suite Study 2014

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Insights into the changing world of Chief Marketing Officers: IBM C-suite Study 2014 The world as CMOs (Chief Marketing Officers) know it is changing, which prompts the question: How are CMOs across the globe adapting to the digital transformation? Last week IBM released the first instalment of their 2014 Global C-suite Study - the seventeenth in the

Three Things Worth Noting in Social Media This Week

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This week in the wonderful world of social media… Twitter, LinkedIn and Facebook have all been busy rolling out new updates and features that have caught our eye. The updates we are focusing on are: 1. Twitter introduces organic tweet analytics 2. LinkedIn reveal update allowing users to add SlideShare to their LinkedIn profile 3.

The Reorientation of Marketing

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Marketing Revolution: the ‘Reorientation of Marketing’ It’s official: marketing and advertising rules have changed – forever! A digital transformation is forecast to completely transform and reorient the entire marketing industry, penetrating every subsector of the entertainment and media channels. This was highlighted in both PwC’s latest Australian Entertainment and Media Outlook, and their report with

3 Things Worth Noting in Social Media This Week: Facebook announces multi-product ads, enhancements to custom audiences for websites, and expanded video marketing capabilities

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This week in the constantly changing world of social media… Facebook have been extremely busy over the past few weeks updating their site functions and what they offer to both users and businesses. In response to all their hard work, we are focusing solely on the latest Facebook updates in this week’s social media blog

6 Ways to Capitalise on Video in Content Marketing

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Video in Content Marketing: 6 Ways to Capitalise on this Growing Social Media Marketing Trend Brands are constantly looking for innovative and more exciting ways to engage with their audiences, and the latest of these trends is video in content marketing. The success of multimedia marketing is growing, with the Axonn Research Video in Content

Everything you need to know about Facebook Advertising

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Back in January we warned you of the approaching death of your organic reach on Facebook, and now 4 months on we are all feeling the pain of this loss. Although we have come to terms with this, we are still deep in mourning and in order to pick up the pieces and move on,

The future of retail: 6 trends on the rise

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The future of retail – to 2014 and beyond! “Followers are the new ‘foot-traffic’ and posts are the new ‘may I help you?” - John Cahplan, CEO, OpenSky       World Retail Congress 2013 findings: Physical stores remained the most important channel in assisting consumers to shop with a retailer Online, social and mobile channels

Print marketing is not dead but instead is growing alongside digital marketing!

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Print marketing is not dead but instead is growing alongside digital marketing! Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better opportunity for brands to be in the printed channel. Print media has many opportunities and

Social thinking through word-of-mouse marketing

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Social thinking through word-of-mouse marketing It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate & capture this market, marketers need to think ‘social’ and present their messages in a

Tinder no longer just for hook ups: Business using Tinder for marketing

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Tinder no longer just for hook ups: Business using Tinder for marketing All us single, social people have heard of Tinder and perhaps even dabbled with it for a week of two –  swiping away rejects and possible love right and left until we find a ‘match’. Since launching last year, Tinder’s has exploded on

Facebook organic reach is dead, long live paid media!

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Facebook organic reach is dead, long live paid media! Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay. By now as a avid Facebook business user, you should be no stranger to EdgeRank, the algorithm used by Facebook to

3 ways you can market your business on SnapChat

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3 ways you can market your business on SnapChat Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and luring a younger audience away from other networks and into their open arms. Back in

8 ways in which marketing is similar to dating

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8 ways in which marketing is similar to dating Being a part of the marketing and dating world, I can’t help but see many similarities between the two. Not only do we put on our best face to present our brands (or ‘Personal Brand’ for dating) but  after reading ‘The Passion Conversation‘ I learnt that our whole

5 reasons why social advertising is better than traditional advertising

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5 reasons why social advertising is better than traditional advertising   “Traditional advertising works by interrupting a message with a less interesting message” - Daniel Stein     1. Social advertising allows you to better reach your target audience/ a wider audience: Target reach is the most important element of advertising and with traditional media it’s

Do you trust advertising?

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Do you trust advertising? Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust in Advertising among consumers of both traditional advertising (TV, newspapers and radio) and new advertising

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