FRANk Jam November 30, 2012 – our pickings of the week
Social media news of the week:
Twitter study: How Tweets impact online shopping
Today, thousands of retailers use Twitter to connect with customers – from small businesses like Alter Brooklyn (@ALTERBrooklyn) to global brands like Nike (@Nike). With the holiday…
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FRANk Jam November 8, 2012 – our pickings of the week
Social media news of the week:
Are your Facebook posts’ reach declining? You may need to step up your engagement
Brands and page managers may have seen lower reach numbers on their Facebook posts and some believe that Facebook has…
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FRANk Jam October 25, 2012 – our pickings of the week
Social media news of the week:
The iPad Mini is revealed
Apple unveiled the iPad Mini yesterday as well as the new product’s very first commercial. Rather than revealing on any of the iPad Mini’s technical features, however, the launch…
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FRANk Jam October 19, 2012 – our pickings of the week
Social media news of the week:
Facebook launches ‘global pages’ for brands to offer localized experiences
Just introduced to Facebook last week, ‘global pages’, allowing users to operate a single global page. The new feature will also allow global brands…
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FRANk Jam October 12, 2012 – our pickings of the week
Social media news of the week:
Twitter and LinkedIn both introduce specific pages for brands
Similar to the way in which Facebook, Twitter and LinkedIn have now introduced pages specifically for brands to differentiate them from users. More information on…
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FRANk Jam October 4, 2012 – our pickings of the week
Social media news of the week:
Target creates shoppable branded content with a romantic comedy… about creating a campaign
Target (USA) has done some unique marketing campaigns in the past. This Fall season it’s going for branded content as it…
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FRANk Jam September 27, 2012 – our pickings of the week
Social media news of the week:
Myspace, back from the dead?
Ever since Facebook grabbed the social media crown and other platforms such as Twitter and Tumblr gained popularity, Myspace has been the butt of jokes. The company has provided…
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FRANk Jam September 13, 2012 – our pickings of the week
Social media news of the week:
Social media now integral part to business strategy
Most companies now look at social media as a key part of their marketing and overall business strategies, according to new research by Econsultancy and…
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FRANk Jam September 6, 2012 – our pickings of the week
Social media news of the week:
Twitter releases explicit interest targeting for Promoted Tweets
By targeting topical interests, brands can now connect with greater numbers of users when using Promoted Tweets. Similar to Facebook ad targeting, there are broad and…
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FRANk Jam August 23, 2012 – our pickings of the week
Social media news of the week:
Not all Facebook stories are created equal
Facebook has given developers new setting to publish more prominent stories from Open Graph apps. For example, some actions (such as location sharing or photo uploading) can…
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