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Home Archive by category "FRANk Crew" ( (Page 5))

Social media… For everyone it seems!

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I got this email on how to be an ‘Online Social Diva’! There is an eBook dedicated to women which “reveals secrets to attract friends, fans and followers on social networks and create your own fame and fortune as online entrepreneurs and smart women” The purpose? To inform women on how to harness and leverage

FRANk’s first Community Manager

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FRANk has just appointed its first Community Manager, Sarah Willcocks. Sarah joins us a savvy freelance contributor with the recently launched ONYA mag/web-azine and Managing editor of StyleMelbourne. ONYA is about Australian people, businesses, culture, sports, places, beauty, fashion, environment, politics, lifestyle, music, issues, arts and ideas. It aims to grow into the online arena

FRANk welcomes a new addition to the family!

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Congratulations to FRANk’s own Anna Beattie, who yesterday gave birth to a healthy baby girl named Gracie June McCraith, weighing in at 7 pounds, 13 ounces. Mum and baby are doing well. We wish her and Mark all the best!

Calling All Brands! An introduction, iiNet and Australian Pork

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Hello readers and welcome to Calling All Brands, a report that will become a regular feature of the FRANk blog.  Calling All Brands will take a product or issue of the moment, and contact their customer service team as a mystery caller to see how they manage the enquiry.  Will they deliver ‘good old-fashioned customer

Windows = FUN?

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Technology is boring, right? Trend spotting website The Cool Hunter would disagree, explaining that Apple have raised the bar in marketing technology products creatively, effectively sexing up the category. [youtube]http://www.youtube.com/watch?v=zVg-TTOFGIg[/youtube] This creative approach is the emphasis of a new campaign by Microsoft (via Y&R New Zealand), who aim to ‘Fun Up Your Home’ with their latest release of

#FRANKademy 15May09 – Next session 26th June

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Thank you everyone who came to the first FRANkademy on Friday. We had a diverse group of people from STA travel, i-mate, Carsales, ANZ, Melbourne’s GPO, ARN radio, GAP adventure and Cox media. It was great to see some old and new friends, share some knowledge and to be reminded how important it is to

Channel plan this…

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Great article in the current AdNews from Lee Stephens, CEO of Aegis Media. He cites the passionate scramble for a seat at the channel planning table amongst media companies, advertising agencies and others, last year, as unseemly and in hindsight irrelevant. A significant advertising restructure is afoot in the face of the GFC coupled with

Fashion comes alive at Forrest Chase

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[youtube]http://www.youtube.com/watch?v=AON0OK82F0k[/youtube] Thanks to Tracey from Melbourne’s GPO, we had the pleasure of watching this cool video for Perth’s shopping centre, Forrest chase. I’m sure you’ll agree the concept is beautiful and people seem to really connect with it. It’s an engaging “purple cow“, something you’ll take out your digital camera for. It’s something to tell

Visit (The Other) Britain

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A fantastic website has been developed to promote Britain amongst young people, in a far more irreverent way than regular tourism sites. Visit The Other Britain is, according to the site, ‘not like the stuffy image of Britain that was in your brain’. The website looks like a mashup of a Sex Pistols album cover,

Life's for sharing (and singing)

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[youtube]http://www.youtube.com/watch?v=kHdJR6iUBFM[/youtube] European mobile phone network T-Mobile have continued their trend of ‘flash mob’ marketing, with 13,500 people joining in a karaoke singalong at Trafalgar Square, London.  On the 30th April, BBC radio DJ Vernon Kay hosted the event, which was pre-promoted via SMS messaging and a YouTube teaser video. The event featured 24 cameras, 2,000 microphones handed

Million Dollar Brad

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Congratulations to FRANk’s Brad Richardson for being shortlisted on Adnews $million brief!

Wotif you checked out our Twitter?

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Great stuff from our friends Wotif in developing their social media presence, with the launch of their Twitter page yesterday. @Wotif got off to a flying start with over 100 followers in the first day. Let’s hope this continues to flourish in the coming weeks and months to promote the fantastic offers and services they

The Real Hugh Jackman

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Amongst the many celebrities who are currently Twittering, Hugh Jackman is using his profile to try and make a difference. The Twitter post (pictured above) outlines his charitable approach, with Twitter the forum for each non-profit organisation to pitch to Hugh the reason why they want the AUD$100,000 in 140 characters or less. Hugh currently

FRANkademy

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As the pace of ‘digital’ change accelerates we have taken it upon ourselves to offer “upgrade your knowledge” sessions for clients, partners and media suppliers. We have created a pithy package of topics about social media, blog marketing, twitter, online planning & buying, search marketing, performance networks, iphone applications etc. Although not exhaustive each session

To twitt or not to twitt (2)

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[youtube]http://www.youtube.com/watch?v=6B0HvzPbCuk&eurl=http://www.google.com/reader/view/[/youtube] From Techcrunch  – Charlie Rose – Evan Williams on social networking. Twitter co-founder Evan Williams was on Charlie Rose last Friday. In the clip above, he predicts that Twitter will be something “that normal people do” within five years. He compares Twitter to the early days of blogging (another topic he knows something about,

Taste The Web 2.0 Rainbow

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A massive amount of buzz has been generated in the last day or so around the candy brand Skittles, who have handed their website over to the mercy of social media users. Skittles have replaced corporate content on their homepage with almost 100% consumer-generated material, from popular sources such as YouTube, Flickr, Facebook and Twitter.

Vodafone…Unplugged in España

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 [youtube]http://www.youtube.com/watch?v=346HP1N2ga8[/youtube]Some great thinking coming out of Spain, with Vodafone promoting their “Oficina Movil” (“Mobile Office”) service. Their agency Waskman went beyond spending the usual millions that Vodafone splash on ‘traditional media’ launches, creating raised ‘glass cubes’ in Madrid and Bilbao city centres, and filling them with Vodafone workers who relocated to the mobile offices for three weeks.  The purpose

When is a Pizza Hut not a Pizza Hut?

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[youtube]http://www.youtube.com/watch?v=HnY8kqwa5tY[/youtube] As reported in B&T today, Domino’s Pizza is going head to head with rival fast food giant Pizza Hut with a $10.5 million marketing push to promote its new pasta range and other menu additions. From tonight, five-second teaser TV ads will air, to push the ‘fresh nature of the new ranges’ with individuals

Etihad and Hisense here for the long haul

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 Investing in the naming rights for sporting arenas sends the “we’re in this for the long haul’ signal. Two of Melbourne’s major sports arenas have had name changes. Firstly Telstra Dome (nee Colonial) will be Etihad Stadium from March and secondly Vodafone Arena became Hisense Arena last July.  In 2000 Colonial State Bank paid $32.5 million for 10

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