Category: Facebook

Over the next coming months, Facebook is set to make changes to its ads offering which will impact those who use the social platform to advertise. The plan is to simplify and streamline the number as well as types of adverts available. The objective of this is to improve efficiency, eliminate repetition, and give it →

Although Facebook is an excellent way to promote, target and engage your audience, doing so can come at a cost (and at times a hefty one). Facebook are after all a business just like you, and like any business when doing business with another business (say business one more time) they want a return on →

Now if you are here I presume you have read part I & II of this epic 3 part blog post! If not, here is what’s going on. Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you! My →

Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you! My posts will focus on stats and facts about… How, when, where & why Australians are accessing social media How businesses are using social media How users are interacting →

There is something important you need to know about the wiring of Facebook. In some cases your Facebook brand page isn’t attracting consumers and 96% of fans do not return to your page after their initial ’Like’, which is unfortunate. So then where is the best place on Facebook to reach consumers? Well NewsFeed! With 11,489,380 Australian Facebook users in →

Do you have the courage to play Social Roulette?  Do you dare commit social suicide? Could you put the life of your Facebook account in the hands of danger? The gimmicks people think of these days are just too funny. A Russian Roulette style app called ‘Social Roulette‘ or to what some people refer to as social →

8 Steps to help you successfully manage your social media presence    1. Start by listening & learning: Follow and observe the people & brands on social networks. Listen and learn from others already using these networks. This will give a brief understanding of what works and what doesn’t.   2. Have a plan/strategy in place: →

Are you constantly feeling confused and annoyed every time Facebook has a new update? Frustrated that you have just programmed all your settings to the new update and then comes along yet another update! ExtremelyDecentFilms share your frustration and to show you they put together a video of how Facebook updates would look in real life! In →

This month in social media… Although it is only the 8th of May, Social media has already been busy this month, updating, enhancing and growing their functions just for you!  We have all the information/news you need to keep up with the social media circus. Instagram has launched ‘Photos of You’:  And with this launch →

Tips to help you create a successful Facebook contest app Online Facebook competitions for brands and businesses are the biggest rave of today. It’s the reason people follow your brand online! Refreshing the page over & over again waiting for your next offer…well maybe not that full on but for me everything from 10% off my →

Social Media Statistics Australia – April 2013 April has come and gone and with it came cold weather, and slow growth in numbers to social media. The larger networks are now reaching saturation point and not growing like we saw in 2010 and 2011. The stats below represent the number of Australian users or unique →

How Social Media is Replacing Traditional Journalism We already knew that social media was taking over, but here’s a fancy, entertaining infographic to show you how social media is replacing traditional journalism. The infographic below reveals how social media has developed everyday news into a social beast, which is what journalists always wanted it– a →

Facebook Home For your Android Phone – Here is everything you need to know In our last fortnightly Frank Jam eNewsletter, we told you all about how the details of Facebook Home for Android was leaked, oops! Now, if you missed this, I highly recommend you sign up to our Frank Jam so that you →

Facebook launches Unpublished page posts Well tell you what this is and what it means to advertisers & Facebook users. Facebook’s focus at the end of March showed a shift and focus on features for brands and advertising (about time some may say). Continuing their trend of improving target markets since the Lookalike Audience feature, this time Facebook →

Facebook cannot sit still this year! They again have introduced a new feature, this time directed to all brands/marketers. Are you ready? Drum roll please… LOOKALIKE AUDIENCES - A new way to reach potential audiences For marketers, getting the right messages in front of the right audience/target market is essential. Facebook is here to make your marketing →

Last week, The Wall Street Journal announced that Facebook is said to be incorporating the infamous #hashtag# into its site by using the hashtag as a way to group conversations. Now so far this is just a rumor but most often rumors come true, especially when Facebook is involved. Facebook owned Instagram already uses hashtags →

This Month in Social Media… What’s been happening so far this month in social media. We have all the information/news you need to keep up with the social media circus.   Facebook updates Timeline – Now more ways to have apps featured on user Timelines: Facebook is at it again, yes yet another update. This →

Facebook has unveiled a new look for their News Feed across its mobile and desktop, creating new experiences and giving the user more control over what they see. Some say this is the most significant change to Facebook since the introduction of the ‘Timeline’ in 2011. Some of the changes you can expect to see →

The offline and online data collection worlds are about to collide as never before. Facebook will soon announce partnerships with Axciom, Epsilon and Datalogix, three real-world data marketing giants with access to billions of pieces of information about shopping habits. Wow, what a busy time it has been for the masterminds of Facebook. Last week →

9 simple ways you can build customer loyalty through your companies social media pages     1.       Location, Location, Location: In today’s day & age people are all about being quick and efficient. If anything isn’t clear and to the point you will lose an audience’s interest rather quickly. Make it clear on your company’s →