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3 Things Worth Noting in Social Media This Week

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This week in the ever changing world of Social Media… We take a look at three notable updates to the wonderful world of social media that you should know about. Twitter’s new profile updates Image courtesy of Mashable Twitter has recently revealed several welcome updates. Firstly, they have increased the number of images you can

Social Media Statistics Australia – March 2014

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Social Media Statistics Australia – March 2014 Statistics compiled by SocialMediaNews.com.au for March 2014. Social Media Statistics Australia – March 2014 1. Facebook – 13,200,000 users (according to Ad tool up 200,000) 2. YouTube – 12,600,000 UAVs 3. WordPress.com – 6,300,000 4. Tumblr – 4,700,000 5. LinkedIn – 3,650,000 6. Blogspot – 2,900,000 7. Twitter - 2,500,000 Active

5 Facebook Marketing Myths Busted

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5 Facebook Marketing Myths Busted With organic reach becoming weaker & weaker, marketers like myself, are always on the hunt for new ways to widen our reach on Facebook before we have start to rummaging through our coin purse. We look for all tactics to boost our post engagement as much as we can, but

5 ways brands are doing social well

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 5 ways big brands do social well There is no big secret as to how certain brands have high engagement and fans on their social pages, its achievable whether your business is small or large. Here are 5 simple steps your can implement today in order to build engagement on your own page!   1.

How accurate is social media in measuring real life conversations about your brand?

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How accurate is social media in measuring real life conversations about your brand? I just read a really interesting article by Paul McIntyre in AdNews marketing magazine (21st February 2014 edition) titled ‘Social Media Myths’ that I felt compelled to share, as it relates to many of us marketing our brand on social media. Most

Social Media Statistics Australia – February 2014

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Social Media Statistics Australia – February 2014 Statistics compiled by SocialMediaNews.com.au for February 2014.   Social Media Statistics Australia – February 2014 1. Facebook – 13,000,000 users (according to Ad tool) 2. YouTube – 12,500,000 UAVs 3. WordPress.com – 6,350,000 4. Tumblr – 4,800,000 5. LinkedIn – 3,700,000 6. Blogspot – 3,000,000 7. Twitter - 2,500,000 Active Australian Users

Facebook organic reach is dead, long live paid media!

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Facebook organic reach is dead, long live paid media! Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay. By now as a avid Facebook business user, you should be no stranger to EdgeRank, the algorithm used by Facebook to

Say goodbye to Facebook’s sponsored stories

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The marketers in us will fret, while our everyday timeline scanner side rejoices… Facebook kicked off 2014 with a bang, announcing some major changes to its developer roadmap. But the main big change concerning all Facebook marketers is the end of Sponsored Stories from April 9th. However, this was old news for those who follow

4 reasons why the younger generation are quitting Facebook

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4 reasons why the younger generation are quitting Facebook     It’s been spoken about for a while now that Facebook numbers are dropping and surprisingly the falling market are those from younger generations. From our monthly social media statistics posts, we have seen the following. January- April 2013 active users on Facebook was declining May-August 2013 active

How to get the most out of social media for your business: The why, who, what, how & when of social networks.

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How to get the most out of social media for your business: The why, who, what, how & when of social networks. We give you a simple run down of Why, Who, What, How & When your business can use Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube  & Google+   Proportion of Australian businesses that have a

10 unexpected social media facts & stats

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 10 unexpected social media facts & stats  Does your company use social media to reach and engage with customers? These 10 surprising social media facts & stats may make you rethink your social media approach.   1. The fastest growing demographic on Twitter is the 55-64 year age bracket The 45-54 year age bracket is

Social Media Statistics Australia – October 2013

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Social Media Statistics Australia – October 2013 Over 2013 we have noticed a ‘settling down’ of the social media space in Australia. Users are finding their preferred networks (with the most users) and we see smaller social networks gradually lose some of their user-base over time. New social networks are launching, many offering only a

‘Talking About This’ on Facebook is the number that matters most…

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‘Talking About This’ on Facebook is the number that matters most…   “LIKES” vs “TALKING ABOUT THIS” GURU: I’ve got 50,000 likes on my Facebook page! YOU: Great. GURU: So, buy my stuff. I’m super popular! YOU: Hmm. What’s your “Talking About This” number? GURU: [pause]. Oh, you know about that? YOU: Yeah, Facebook posts

What do advertisers really think about Facebook?

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Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who say they advertise on Facebook has sharply increased. A survey of 1,200 marketers found that… It’s no surprise that over

Facebook Hashtag #Fail

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Facebook Hashtag #Fail Hashtags have become the native language of social media. A simple, symbol that boosts your posts exposure, introduces you to trending topics and allows you join in real-time conversations.  No longer does the cringe worthy episodes of The Bachelor have to be a topic saved to discuss the next day at work,

Social Media Statistics Australia – August 2013

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Social Media Statistics Australia – August 2013 1. Facebook – 12,000,000 monthly Australian users (see further details here) 2. YouTube – 11,500,000 UAVs 3. WordPress.com – 3,700,000 4. LinkedIn – 3,600,000 5. Tumblr – 3,500,000 6. Blogspot – 3,200,000 7. Twitter - 2,167,849 Active Australian Users 8. Instagram - 1,469,000 Active Australian Users 9. Flickr – 840,000 10.

6 tips to running a successful Facebook contest

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6 tips to running a successful Facebook contest You probably have noticed the increasing number of brands who are running competitions for their Facebook fans. From trips to New York to product giveaways, brands are doing it all and most of us users are entering them (whenever we can). I am entering it even if

Facebook introduces Embedded Posts & starts testing ‘Find Customers’ ad tool

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Facebook introduces Embedded Posts & starts testing ‘Find Customers’ ad tool It wouldn’t be a normal month on social media if Facebook did not once again introduce a new feature or update. It also wouldn’t be a normal month if we didn’t tell you all about it! So to keep this month normal,  here is

Why you should never buy Facebook Likes

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Having been in the social media space for over five years, educating brands about the rules and best practices of social media is as much a part of our work as strategy is. One of the common issues that keeps cropping up time and time again is that of Facebook Likes – it seems that

Facebook Updates its Ads to Simplify Ads Offering

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Over the next coming months, Facebook is set to make changes to its ads offering which will impact those who use the social platform to advertise. The plan is to simplify and streamline the number as well as types of adverts available. The objective of this is to improve efficiency, eliminate repetition, and give it

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