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Dark Social – The Missing Link Of Online Sharing

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RadiumOne study reveals interesting information into online sharing Have you heard of dark social? A recent study from RadiumOne helps shine light on the value of the dark social opportunity for advertisers, marketers and publishers while providing an in-depth understanding of online sharing attitudes and behaviours. Let’s start by first defining what dark social actually is.

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. Facebook Search Update 2. Shoppost for Amazon Webstore 3. App Annie Audience Intelligence Facebook now lets you search for old photos and posts “Remember when we took that

Social Media Statistics Australia – November 2014

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Social Media Statistics Australia – November 2014 Statistics compiled by SocialMediaNews.com.au for November 2014. Social Media Statistics Australia – November 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,200,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,500,000 5. LinkedIn – 4,500,000 6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 7. Blogspot –

Facebook Looks To Overtake YouTube And Compete With Linkedin

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Facebook want it all… There’s no denying that Facebook is the dominant social media platform however when it comes to video sharing, one naturally thinks of YouTube as the major player whereas Linkedin is the first to mind when talking about business-related social platforms. Well, this may be about to change as YouTube comes under

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: Twitter – Small Business Planner Instagram photo caption update Facebook “Say Thanks” videos Twitter Introduces Small Business Planner App With the holiday season quickly approaching, Twitter has realised

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: Facebook introduces local awareness ads, stickers and safety check feature New app Snowball arrives Twitter Audio Cards Facebook introduces, well… a lot of new things This is arguably

Social Media And Your Emotions

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Your emotions may determine how you use social media…  You may remember in late June this year when Facebook came under scrutiny for a large study where it manipulated information posted on 689,000 user’s news feed and found it could make people feel more positive or negative. The problem was that this experiment was undertaken without

Why Every Business Should Be Conducting Monthly Social Media Reports

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Here’s why you should be conducting monthly social media reports: Some people may think social media reports are time-consuming and even unnecessary, but the businesses that do the best on social media, whether large or small, are the ones who conduct monthly reports to see what they’re doing well, what they’re doing not so well, then

Is There Room For More Social Media Networks?

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Can new social media networks survive? You don’t need to be a social media marketer to know that there are MANY social media networks available these days. Many of these networks do similar things, posting updates, sharing videos/photos, however others are rather unique. With all of the latest buzz around Ello, it made me think…

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media… Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. New social media platform – Ello 2. Pinterest making Promoted Pins more relevant 3. Facebook introduces Facebook Media Meet Ello, The New Kid In Town  Have you

5 Reasons You Should Use Video Marketing

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Why You Should Consider Video Marketing Over the past few months, as a young marketer and social media addict, I’ve noticed that my news feed continues to be dominated by videos. Whether it’s videos promoting brands, first world problems, people’s misfortunes (people falling over are my favourite), animals behaving strangely or even a spider coming

Facebook Updates News Feed

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Facebook Alters News Feed Ranking  Facebook have recently announced an update to their News Feed ranking, which aims to show you more timely content. They have acknowledged that there are some instances where a post from a friend or a Page you’re connected to is only interesting at a specific time (e.g. sports games, TV

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media… Here are the latest noteworthy changes in social media this week which we felt you should know about: New Benchmarking reports for Google Analytics Facebook adds view counts for videos SlideShare updates Android app Google Analytics Benchmarking Reports Google Analytics has announced new Benchmarking reports which

6 Content Ideas For Newcomers To Facebook

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6 Content Ideas For Newcomers To Facebook Life can be tough in the beginning for businesses joining Facebook. What should you post about? Should you advertise? How can you get more likes? While advertising is a good idea in the beginning to establish yourself an audience (check out our post on Facebook Advertising), choosing the

3 Things Worth Noting in Social Media This Week: Pinterest Analytics Tools, Facebook Events Promotional Tools, Twitter Promoted Video

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This week in the wonderful world of social media… Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. Pinterest releases analytics tool 2. Facebook releases event promotional tools 3. Twitter introduces promoted video Pinterest releases analytics tool for businesses Pinterest has announced a new analytics

Two major updates for Facebook Newsfeed

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Two more changes for Facebook’s Newsfeed this week: This week saw (even more!) major changes to Facebook’s News Feed and what they will give prominence to. While this will result in a better experience for users, brands will have to get in line when it comes to what they say and how they post their updates.

5 Changes To The Facebook Page Layout

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5 Changes To The Facebook Page Layout With the ever changing digital landscape, it can sometimes be difficult to stay up to date with the latest information and changes. You may (or may not) have noticed subtle, yet important tweaks to your Facebook layout over the last few months. Don’t worry, you’re not going crazy!

3 Things Worth Noting In Social Media This Week: Facebook Forces Messenger, Messaging Pinterest Pins, Google+ Bot & Spider Filtering

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Things that caught our eye in the world of social media this week… There have been several noteworthy changes rolled out in social media of late that we felt were worthy of a write up. Our pick for the top three: 1. Facebook forcing users to download Messenger 2. Pinterest enabling messaging of Pins 3. Google+

Three Things Worth Noting in Social Media This Week

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This week in the wonderful world of social media… Twitter, LinkedIn and Facebook have all been busy rolling out new updates and features that have caught our eye. The updates we are focusing on are: 1. Twitter introduces organic tweet analytics 2. LinkedIn reveal update allowing users to add SlideShare to their LinkedIn profile 3.

Australian Teenagers Facebook Behaviour 2014

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Are Australian teenagers really leaving Facebook? There has been much speculation about the activity of teens on Facebook with many articles headlines warning marketers of the ‘danger’ of a dying target market on the network. You’ve probably come across headlines such as “Facebook admits teens not as active on network”, “Facebook is dead and buried to teens” and

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