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Home Social Media Facebook Archive by category "F-Commerce"

Interesting Comparison Between Facebook and Pinterest

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As we’ve posted previously, Facebook are becoming more and more heavily involved in e-commerce. Even though they Facebook are much larger than Pinterest, a new study has shown that Facebook still have a lot of catching up to be done in terms of e-commerce. The recent study from Bizrate Insights showed 69 percent of online

Facebook “Want” Button, A Good Thing For F-Commerce?

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Facebook have came out in the open for what has previously been speculated upon by many. The new “Want” button will allow users to show their interest in products displayed by companies. So how is this actually all that different to the “Like” button that already exists? Well it provides a more specific and meaningful

New “Facebook Gifts” The Solution To F-Commerce?

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A lot of people are of the belief that Facebook isn’t a place you go to do online shopping for anything. So what is the solution to F-Commerce problems that business currently face? Many businesses have given up on it as a place to sell their products and sourced other outlets. Seeing this, Facebook have

Turning social media COI in to ROI

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Martyn Thomas pens his next instalment for Marketing Mag, looking at how to turn social media Cost of Inaction (COI) in to a substantial Return on Investment (ROI) for your company… (This article first appeared in Marketing Magazine, July 30 2012) Recently, I looked at the issue of social-COI (cost of inaction) and now we

Now on offer: Facebook Offers

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In a move that surely surprises no one, Facebook this week launched ‘Offers’ in Australia, currently available in beta to a limited number of business pages and soon to be available to all pages. Facebook Offers follows in the footsteps of FourSquare and the multitude of group buying websites that have sprung up over the

Why generosity is key to any social business

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Why generosity is key to any social business

Generosity. Wikipedia defines it as “the habit of giving freely without expecting anything in return [...]“ It is a desirable character trait in a person but you hardly come across generous brands. I think these times may be changing.   As social media and social business redefine how brands and its customers interact, we see more

FRANkademy Retail and Social Business

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FRANkademy Retail and Social Business

As we approach “FRANkademy Retail and Social Business”  this Friday I thought I’d whet the appetite with some observational snippets. Australia remains emerged in a culture of austerity, caution and uncertainty. This is reflected in part by: Australians have increased their savings rate, since the economic turndown in 2008/09, to 10.5% (the highest rate since

5 reasons to open up a Facebook store

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5 reasons to open up a Facebook store

Facebook stores have had some success in the past but it has not really taken off yet. First movers such as ASOS in the UK or Petco in the US are already set up and sell their products directly via Facebook but the broad masses seem reluctant to join the movement.     Many brands

Facebook Check-in Deals arrives in Australia – how it can work for you

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Facebook Check-in Deals arrives in Australia – how it can work for you

After intensive testing in New Zealand, Facebook Check-in Deals has finally launched in Australia just a few days ago on the 15th of August. Starting with big brand partners – Commonwealth bank, KFC, 7-Eleven and Westfield shopping centres, it certainly is arriving with a bang and getting people excited about checking in to business’s Facebook Places

F-commerce: The success stories

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Welcome to the second part of the F-commerce series. My previous article “F-commerce: Facts and Figures” provided an introduction to F-commerce and today I’d like to highlight some success stories from around the world. I also explain why they are successful to help you form your own F-commerce strategy. The following F-commerce examples are an

F-commerce: Facts and Figures

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F-commerce is a new buzz word creating a bit of excitement in the business world lately so I thought I post of series of short articles about this new shiny social tool. Social Commerce Today has written a few brilliant posts on this topic and the facts and figures below are an excerpt from their

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