Category: Experiential

Generosity. Wikipedia defines it as “the habit of giving freely without expecting anything in return [...]“ It is a desirable character trait in a person but you hardly come across generous brands. I think these times may be changing.   As social media and social business redefine how brands and its customers interact, we see more →

Yesterday I saw and appreciated this crochet wrapped around a tree in Greville Street. More enlightened people than me (thanks Steph) told me this is an example of yarn bombing. My appreciation came from how the crochet made me re-evaluate an everyday object and reinforced a sense of an active local community in Greville Street. →

  IKEA is marketing in full force and doing a great job at involving its brand advocates in its campaigns. Just recently a UK store held a fun sleepover for 100 brand advocates found on Facebook. Meanwhile in Paris, IKEA created 54 square metres of livable furnished space and had five people (also recruited from →

Starbucks U.S is launching its first major augmented reality app leading up to Christmas that will allow customers to animate their coffee cups with their smartphones! The app will work by pointing your phone’s camera at the special cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations. Doing →

Sunday saw Melbourne’s first ‘The Sunday Age City2Sea’ 14km running event. 13,000 registrants showed at the NGV for kick-off at 9am. With a prompt start, we were off… Okay so I didn’t quite keep up with the female leader (who managed to finish in 49:56mins) and a few pit stops were needed, but an 1 →

Well this is definitely a unique one! Who would have ever thought a smartphone app could be the answer to those who are out and about and ‘desperate’ for a bathroom. Soon this will be made possible in the U.S via ‘CLOO’ (Community + Loo) which will connect those in urgent need of a toilet →

Technology is really helping brands to run chills down their customers’ spines by opening up the possibilities to new forms of product showcasing by delivering big on the wow factor. It’s getting harder and harder for brands to stand out and brands need to go the extra mile to get noticed and build buzz. Here →

Today’s business climate is harsh and businesses have to find new and unique ways to attract and retain customers. It is the only way to ensure survival and growth in times where globalisation, financial crisis, more customers, heavy competition, new technologies and distribution methods push many businesses to its limits. The customer of today is →

  Traditional advertising is becoming more and more fragmented and expensive and many brands are wondering if it is all still worth it. More money is therefore spent on experiential and social campaigns that do not go on about how great a product is but instead tell a story or are just funny. The campaigns →

If you think about your next outdoor campaign, have a look at these three awesome outdoor executions: PANASONIC: Nose hair trimmer billboard THE BEACH: Movie to promote clean beaches Another great execution is the “One Beach” movie billboard which is made up of rubbish collected at the beach: Find out more about this movie here. →

OK Go has always made incredibly entertaining videos that you just want to watch over and over again, before you demand that your friends see it too. Their last video for This Too Shall Pass in 2010 reached 3 million views in its first few days, generating over 30 million views so far. Now, the →

This is what happens when you head off to Bali for a week and leave your plant in the hands of your FRANk colleagues – Sorry Leanne! However, help may be at hand thanks to a recent campaign initiative from Madrid. A shopping centre there has proven they understand “serving is the new selling” with →