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Home Advertising Archive by category "Experiential"

Outdoor Advertising – The Digital Takeover

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Why Digital Is The Future Of Outdoor Advertising I know the term ‘Digital Transformation’ gets thrown around a lot but it has never been more appropriate than right now! The days of static billboards may not be dead, but they’re definitely under siege by their digital counterparts. You may be wondering why this shift is

The future of retail: 6 trends on the rise

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The future of retail – to 2014 and beyond! “Followers are the new ‘foot-traffic’ and posts are the new ‘may I help you?” - John Cahplan, CEO, OpenSky       World Retail Congress 2013 findings: Physical stores remained the most important channel in assisting consumers to shop with a retailer Online, social and mobile channels

Do Twitter contests work?

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Well, that depends on what you want to achieve with your Twitter contest. Yes, social media platforms like Twitter can be powerful tools within a bigger picture marketing plan but their success largely depends on how you measure success and what you want to achieve in the first place.   Convince & Convert had a

8 ways in which marketing is similar to dating

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8 ways in which marketing is similar to dating Being a part of the marketing and dating world, I can’t help but see many similarities between the two. Not only do we put on our best face to present our brands (or ‘Personal Brand’ for dating) but  after reading ‘The Passion Conversation‘ I learnt that our whole

Social media sampling campaign uses tweets to pay in Soho shop

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Kellogg’s social media sampling campaign to launch its new Special K crisps saw the company open a “Tweet Shop” in trendy Soho, London. It works in two easy steps: 1) go to the “Tweet” store and 2) “pay with a Tweet” to get your hands on to the new Kellogg’s crisps. Easy! The shop also

How to rock social media newcomer Pinterest

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Greetings from Germany! I’m currently on vacation back home but the line between vacation and work got blurred when I couldn’t sleep one night and read this article about how French car manufacturer Peugeot rocks social media newcomer Pinterest. Watch and learn how to get 50,000 + interactions, increase your Facebook fans by 320%, your Twitter followers by 180%

Why generosity is key to any social business

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Why generosity is key to any social business

Generosity. Wikipedia defines it as “the habit of giving freely without expecting anything in return [...]“ It is a desirable character trait in a person but you hardly come across generous brands. I think these times may be changing.   As social media and social business redefine how brands and its customers interact, we see more

Social Communities

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Social Communities

Yesterday I saw and appreciated this crochet wrapped around a tree in Greville Street. More enlightened people than me (thanks Steph) told me this is an example of yarn bombing. My appreciation came from how the crochet made me re-evaluate an everyday object and reinforced a sense of an active local community in Greville Street.

IKEA brings 54 square metre ideas to life

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IKEA brings 54 square metre ideas to life

  IKEA is marketing in full force and doing a great job at involving its brand advocates in its campaigns. Just recently a UK store held a fun sleepover for 100 brand advocates found on Facebook. Meanwhile in Paris, IKEA created 54 square metres of livable furnished space and had five people (also recruited from

Starbucks – Christmas Magic

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Starbucks – Christmas Magic

Starbucks U.S is launching its first major augmented reality app leading up to Christmas that will allow customers to animate their coffee cups with their smartphones! The app will work by pointing your phone’s camera at the special cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations. Doing

City2Sea – Running of the Mo’s

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City2Sea – Running of the Mo’s

Sunday saw Melbourne’s first ‘The Sunday Age City2Sea’ 14km running event. 13,000 registrants showed at the NGV for kick-off at 9am. With a prompt start, we were off… Okay so I didn’t quite keep up with the female leader (who managed to finish in 49:56mins) and a few pit stops were needed, but an 1

CLOO – genius or gone too far?

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CLOO – genius or gone too far?

Well this is definitely a unique one! Who would have ever thought a smartphone app could be the answer to those who are out and about and ‘desperate’ for a bathroom. Soon this will be made possible in the U.S via ‘CLOO’ (Community + Loo) which will connect those in urgent need of a toilet

Show off products and brands in a whole new light

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Show off products and brands in a whole new light

Technology is really helping brands to run chills down their customers’ spines by opening up the possibilities to new forms of product showcasing by delivering big on the wow factor. It’s getting harder and harder for brands to stand out and brands need to go the extra mile to get noticed and build buzz. Here

Going the extra mile

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Going the extra mile

Today’s business climate is harsh and businesses have to find new and unique ways to attract and retain customers. It is the only way to ensure survival and growth in times where globalisation, financial crisis, more customers, heavy competition, new technologies and distribution methods push many businesses to its limits. The customer of today is

It’s time to experiment with your media budget

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It’s time to experiment with your media budget

  Traditional advertising is becoming more and more fragmented and expensive and many brands are wondering if it is all still worth it. More money is therefore spent on experiential and social campaigns that do not go on about how great a product is but instead tell a story or are just funny. The campaigns

Who says Outdoor is dead?

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Who says Outdoor is dead?

If you think about your next outdoor campaign, have a look at these three awesome outdoor executions: PANASONIC: Nose hair trimmer billboard THE BEACH: Movie to promote clean beaches Another great execution is the “One Beach” movie billboard which is made up of rubbish collected at the beach: [youtube]http://www.youtube.com/watch?v=pNg3IVIHhFY&feature=player_embedded[/youtube] Find out more about this movie

What the future of the web holds – OK Go’s new HTML 5 video pushes the boundaries for interactive online experiences

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What the future of the web holds – OK Go’s new HTML 5 video pushes the boundaries for interactive online experiences

OK Go has always made incredibly entertaining videos that you just want to watch over and over again, before you demand that your friends see it too. Their last video for This Too Shall Pass in 2010 reached 3 million views in its first few days, generating over 30 million views so far. Now, the

Serving is the new Selling

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Serving is the new Selling

This is what happens when you head off to Bali for a week and leave your plant in the hands of your FRANk colleagues – Sorry Leanne! However, help may be at hand thanks to a recent campaign initiative from Madrid. A shopping centre there has proven they understand “serving is the new selling” with

Melbourne’s GPO links arms with LMFF

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Fashion fades, only style remains the same…’Coco Chanel’  MGPO fashion collective                             LMFF Runway 5 Melbourne has been swarmed with fashionista’s this week with the L’Oreal Melbourne Fashion Festival taking place. My week kicked off at the Melbourne’s GPO on Tuesday 17th with a day of designers showcasing their autumn/winter

WOTIF Ad Synchronisation

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As part of the WOTIF brand launch, FRANk and Leo Burnetts collaborated to deliver a unique media and creative digital placement. Using Ad Synchronisation, it helped achieved cut through in afternoon news placements throughout Fairfax, News Digital and Yahoo!7. Here is a mock running up version (the M-Rec plays up so may need to reload/refresh)

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