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Home FRANk Crew Archive by category "Community"

Movember 2012 – ten years of mo bros and sistas

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It’s that exciting time of the year again where Mo bros and sistas come together, and this year marks the 10th anniversary since this amazing charity Movember was born. We are privileged to be the media partners again for 2012 and last Thursday evening we attended the launch event where we learnt just how far

Disaster Tweeting and the Importance of Timely Community Management

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On Tuesday 19 June, just before 9pm, Melbourne experienced a 5.3 magnitude earthquake, taking the city completely by surprise. “EAETHQUAKE?” I was at home, alone, when the windows started shaking and I felt the floor moving. The entire experience was quite scary and surreal – but as I was sitting at my desk, the first

Relationships Built on Twitter

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Relationships Built on Twitter

In the first of our guest posts by Friends of FRANk, Sam Charlton, who runs social media networking company Freedom Tiger, tells us about how Twitter not only benefits her business, but her personal life as well. What is my favourite Social Media platform? People often ask me what can appear to be a simple

How has crowdfunding evolved?

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Last night on Twitter, via The Project, comedian and host Dave Hughes advised he was looking for a startup to get involved in. With 70,000 plus followers (and 190,000 plus of his own), The Project Twitter account is a clever spot for Hughesy to search out a cause to sink his money into, but this

NUFFNANG FASHIONOPOLIS IS THE NEW BLACK

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NUFFNANG FASHIONOPOLIS IS THE NEW BLACK

Nuffnang Australia this week launched their inaugural conference and meetup for fashion bloggers, Nuffnang Fashionopolis, with a list of high profile speakers including Phoebe Montague, Patty Huntington, Philip Boon and Jenny Bannister. The program includes extensive networking opportunities and an education component, and is the first industry event of its kind in Australia. Nuffnang Fashionopolis,

Kotex – Pinterest ‘gift–giving’ campaign

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Kotex – Pinterest ‘gift–giving’ campaign

Pinterest is certainly the new black at the moment and is growing rapidly amongst brands. We recently came across one of the first Pinterest based campaigns out of Israel by Kotex. They wanted to do something for their ‘Women’s Inspiration Day’ and identified 50 influential women on Pinterest and sent them an individualised gift based

Social Communities

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Social Communities

Yesterday I saw and appreciated this crochet wrapped around a tree in Greville Street. More enlightened people than me (thanks Steph) told me this is an example of yarn bombing. My appreciation came from how the crochet made me re-evaluate an everyday object and reinforced a sense of an active local community in Greville Street.

When it comes to social, ignorance is not bliss

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When it comes to social, ignorance is not bliss

Social media has always been about two way conversations. For too long, companies have been treating their social media channels like how they treat mass communciations channels – shouting advertising messages at the customer: Buy this! Like us! Follow us! Tell your friends! Brands have jumped onto social and grabbed at whatever popular tools they

8 things to know about social business

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8  things to know about social business

1.“Social” is something you are, not something you do If your company culture doesn’t focus on building relationships within the business and your customers, then chances are that you won’t use social media to do it either. The “media” doesn’t dictate how social a company is or isn’t, it simply enhances its ability to be

Lucky Ant brings local shops and consumers closer together

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Lucky Ant brings local shops and consumers closer together

I’ve been a fan of collaborative consumption for a long time and have watched the trend catch on over the past years. Last week I’ve come across Lucky Ant, a new and exciting website which brings the community together to help local businesses. The service basically helps local businesses to call on the support of

Crowdsourcing and Social Business

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Hi my name is Sarah, I’m an intern @ FRANk and this is my first post. Where do good ideas come from? [youtube]http://www.youtube.com/watch?v=NugRZGDbPFU&feature=mfu_in_order&list=UL[/youtube] This video got me thinking… where do your best ideas come from? Sharing ideas and collaboration are not new concepts in creative industries, but as globalisation is no longer a buzz word,

Social Business Manager vs Community Manager

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Social Business Manager vs Community Manager

What exactly is the difference between a Social Business Manager and a Community Manager? Community Manager – a community manager is responsible for managing a specific social media community (or number of communities). A community manager has to listen to all user responses, provide responses and generally promote the companies brand initiatives. Community Management is

Implementing and Measuring Social Media

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Implementing and Measuring Social Media

This Friday I’m very much looking forward to presenting at the Monash University Marketing Connections Business Breakfast hosted at Zinc , Federation Square. The topic is Implementing and Measuring Social Media. Apparently the normal turn out for this twice yearly event is about 90 and for this session we have a sell-out of 165 people

City2Sea – Running of the Mo’s

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City2Sea – Running of the Mo’s

Sunday saw Melbourne’s first ‘The Sunday Age City2Sea’ 14km running event. 13,000 registrants showed at the NGV for kick-off at 9am. With a prompt start, we were off… Okay so I didn’t quite keep up with the female leader (who managed to finish in 49:56mins) and a few pit stops were needed, but an 1

CLOO – genius or gone too far?

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CLOO – genius or gone too far?

Well this is definitely a unique one! Who would have ever thought a smartphone app could be the answer to those who are out and about and ‘desperate’ for a bathroom. Soon this will be made possible in the U.S via ‘CLOO’ (Community + Loo) which will connect those in urgent need of a toilet

Social Media Strategy Workshop – October 2011 FRANkademy

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Social Media Strategy Workshop – October 2011 FRANkademy

  Last month we ran another successful FRANkademy session – thank you to all who attended! This time we focused more on how to use the hero tools of Twitter and Facebook, including an introduction to the new Facebook changes. Our social business case study featured Martell Home Builders – a great example of a

Movember Launch 2011

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Movember Launch 2011

Movember kicked off with a bang last night at the Melbourne Launch event held at Blue Diamond It was an opportunity for everyone to see a glimpse into this year’s campaign, which is all about the country gentleman. Here’s a sneak peak into this year’s TVC series… [youtube]http://www.youtube.com/watch?v=FMjW1xLiWnk&feature=player_profilepage[/youtube] A great night was had by all

Going the extra mile

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Going the extra mile

Today’s business climate is harsh and businesses have to find new and unique ways to attract and retain customers. It is the only way to ensure survival and growth in times where globalisation, financial crisis, more customers, heavy competition, new technologies and distribution methods push many businesses to its limits. The customer of today is

Top 10 tips for Community Managers

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Top 10 tips for Community Managers

1. Do not SPAM Nobody likes to be bombarded with spam so keep your communications relevant. 2. Listen Listen to your audience and learn from them. Your community is a great source of inspiration and ideas but also provides valuable feedback. 3. Respect Treat all communications and interactions with respect and be sensible about sharing

Call to revamp classifications

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Call to revamp classifications

The Australian Law Reform Commission has proposed streamlining classifications across film, television, computer games and online content. The proposed changes include the introduction of a PG 8+ and T 13 + (Teen) rating in addition to the current children ratings of C (children) and G (general). The proposed new framework envisages: a greater role for

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