Storydoing vs Storytelling
Do you ever get that nagging feeling, during your day, about the growing inefficiency of advertising for brands?
Mounting evidence comes, in part, from the explosion of brands in the world. In 1997 based upon the number of trademarks in…
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What Do People Expect From Brands On Social Media?
The Social Lifecycle
Above is an informative SlideShare presentation by HubSpot which looks at new consumer insights on using social media to improve your marketing, sales and service. The study asked 569 consumers how social media changes the…
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Facebook Looks To Overtake YouTube And Compete With Linkedin
Facebook want it all…
There’s no denying that Facebook is the dominant social media platform however when it comes to video sharing, one naturally thinks of YouTube as the major player whereas Linkedin is the first to mind when talking…
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3 Things Worth Noting In Social Media This Week
This week in the wonderful world of social media…
Here are the latest noteworthy changes in social media this week which we felt you should know about:
- Twitter – Small Business Planner
- Instagram photo caption update
- Facebook “Say Thanks”…
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Outdoor Advertising – The Digital Takeover
Why Digital Is The Future Of Outdoor Advertising
I know the term ‘Digital Transformation’ gets thrown around a lot but it has never been more appropriate than right now! The days of static billboards may not be dead, but they’re…
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#TechnologyAndStuff – Real-Time Marketing, Turning A Negative Into A Positive.
Chevrolet takes advantage of World Series speech blunder
It may not be one of our stand out social media campaigns for 2014 but poor Rikk Wilde (Chevrolet Sales & Marketing) and his hopelessly disastrous speech at the World Series Baseball…
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How Brands & People Create A Value Exchange
Above is an informative SlideShare presentation by Edelman Insights discussing how brands and people create a value exchange. The study looked at 15,000 people from 12 different countries, 199 brands and over a range of different industries through an…
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How Brands Are Responding To Customers Via Social Media
The Sprout Social Index
Just over a month ago we wrote a post about the importance of social media customer service. How more people are turning to social media to ask brands questions about products/services, give feedback…
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Inspired By Brian
Brian Solis – Australian Digital Summit 2014
Yesterday I watched Brian Solis, courtesy of Telstra’s live streaming, at the Australian Digital Summit 2014.
For anyone new to Brian, he is a guiding light through the opportunity and turmoil of change…
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Social Media And Your Emotions
Your emotions may determine how you use social media…
You may remember in late June this year when Facebook came under scrutiny for a large study where it manipulated information posted on 689,000 user’s news feed and found…
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