Outdoor Advertising – The Digital Takeover
Why Digital Is The Future Of Outdoor Advertising
I know the term ‘Digital Transformation’ gets thrown around a lot but it has never been more appropriate than right now! The days of static billboards may not be dead, but they’re…
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The future of retail: 6 trends on the rise
The future of retail – to 2014 and beyond!
“Followers are the new ‘foot-traffic’ and posts are the new ‘may I help you?” – John Cahplan, CEO, OpenSky
World Retail Congress 2013 findings:
- Physical stores remained…
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Do Twitter contests work?
Well, that depends on what you want to achieve with your Twitter contest.
Yes, social media platforms like Twitter can be powerful tools within a bigger picture marketing plan but their success largely depends on how you measure success and…
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8 ways in which marketing is similar to dating
8 ways in which marketing is similar to dating
Being a part of the marketing and dating world, I can’t help but see many similarities between the two.
Not only do we put on our best face to present our…
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Social media sampling campaign uses tweets to pay in Soho shop
Kellogg’s social media sampling campaign to launch its new Special K crisps saw the company open a “Tweet Shop” in trendy Soho, London.
It works in two easy steps: 1) go to the “Tweet” store and 2) “pay with a…
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How to rock social media newcomer Pinterest
Greetings from Germany! I’m currently on vacation back home but the line between vacation and work got blurred when I couldn’t sleep one night and read this article about how French car manufacturer Peugeot rocks social media…
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Why generosity is key to any social business
Generosity. Wikipedia defines it as “the habit of giving freely without expecting anything in return […]”
It is a desirable character trait in a person but you hardly come across generous brands. I think these times may be changing.…
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Social Communities
Yesterday I saw and appreciated this crochet wrapped around a tree in Greville Street. More enlightened people than me (thanks Steph) told me this is an example of yarn bombing.
My appreciation came from how the crochet made me…
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IKEA brings 54 square metre ideas to life
IKEA is marketing in full force and doing a great job at involving its brand advocates in its campaigns.
Just recently a UK store held a fun sleepover for 100 brand advocates found on Facebook.
Meanwhile in Paris,…
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Starbucks – Christmas Magic
Starbucks U.S is launching its first major augmented reality app leading up to Christmas that will allow customers to animate their coffee cups with their smartphones!
The app will work by pointing your phone’s camera at the special cups and…
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