I know the term ‘Digital Transformation’ gets thrown around a lot but it has never been more appropriate than right now! The days of static billboards may not be dead, but they’re…
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Yes, social media platforms like Twitter can be powerful tools within a bigger picture marketing plan but their success largely depends on how you measure success and…
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Being a part of the marketing and dating world, I can’t help but see many similarities between the two.
Not only do we put on our best face to present our…
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It works in two easy steps: 1) go to the “Tweet” store and 2) “pay with a…
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Greetings from Germany! I’m currently on vacation back home but the line between vacation and work got blurred when I couldn’t sleep one night and read this article about how French car manufacturer Peugeot rocks social media…
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Generosity. Wikipedia defines it as “the habit of giving freely without expecting anything in return […]”
It is a desirable character trait in a person but you hardly come across generous brands. I think these times may be changing.…
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Yesterday I saw and appreciated this crochet wrapped around a tree in Greville Street. More enlightened people than me (thanks Steph) told me this is an example of yarn bombing.
My appreciation came from how the crochet made me…
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IKEA is marketing in full force and doing a great job at involving its brand advocates in its campaigns.
Just recently a UK store held a fun sleepover for 100 brand advocates found on Facebook.
Meanwhile in Paris,…
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Starbucks U.S is launching its first major augmented reality app leading up to Christmas that will allow customers to animate their coffee cups with their smartphones!
The app will work by pointing your phone’s camera at the special cups and…
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