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Bottled air and breaking perceptions

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Here’s a lovely idea from Yarra Valley Water. It revolves around a pop-up store in Melbourne Central selling packaged air, sunshine and moonlight. The punchline comes right at the end. Great talent and beautifully droll. In a similar mode Best and Less moved to shatter their brand’s perception, ina positive way, with this disarming approach.

Tinder no longer just for hook ups: Business using Tinder for marketing

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Tinder no longer just for hook ups: Business using Tinder for marketing All us single, social people have heard of Tinder and perhaps even dabbled with it for a week of two –  swiping away rejects and possible love right and left until we find a ‘match’. Since launching last year, Tinder’s has exploded on

Move over product design- long live UX

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I bought a dress today. It is made from soft and expensive European fabric, tailored to perfection by a genius who understands the curves of a woman and I feel like Esther Canadas (minus the lips)  in it. So why again am I not a happy customer?   Product design clearly has been a focus for

Do Twitter contests work?

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Well, that depends on what you want to achieve with your Twitter contest. Yes, social media platforms like Twitter can be powerful tools within a bigger picture marketing plan but their success largely depends on how you measure success and what you want to achieve in the first place.   Convince & Convert had a

Social Business 2014: Australia’s premium social media conference

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If you go to one social media conference this year… We reckon it should definitely be the inaugural Social Business 2014 event! Running over two days (Feb 18th – 19th), Social Business 2014 will bring together executives, leaders and various professionals from some of Australia’s most innovative and successful companies. This two day event will

Social Media Statistics Australia – January 2014

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Social Media Statistics Australia – January 2014 Statistics compiled by SocialMediaNews.com.au for January 2014. Social Media Statistics Australia - January 2014 1. Facebook – 13,000,000 users (according to Ad tool)2. YouTube – 12,400,000 UAVs 3. WordPress.com – 6,500,0004. Tumblr – 4,900,000 5. LinkedIn – 3,300,000 6. Blogspot – 3,000,000 7. Twitter - 2,500,000 Active Australian Users 8. Instagram - 1,600,000 Active Australian Users

Facebook organic reach is dead, long live paid media!

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Facebook organic reach is dead, long live paid media! Facebook is backing us into a corner where our organic reach is declining and our only way out (or to be noticed) is to pay. By now as a avid Facebook business user, you should be no stranger to EdgeRank, the algorithm used by Facebook to

3 ways you can market your business on SnapChat

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3 ways you can market your business on SnapChat Unless you have been living under a rock or still sobering up from your Christmas holidays, you’ll know that Snapchat is a pioneer in social media world rapidly taking over and luring a younger audience away from other networks and into their open arms. Back in

Say goodbye to Facebook’s sponsored stories

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The marketers in us will fret, while our everyday timeline scanner side rejoices… Facebook kicked off 2014 with a bang, announcing some major changes to its developer roadmap. But the main big change concerning all Facebook marketers is the end of Sponsored Stories from April 9th. However, this was old news for those who follow

8 ways in which marketing is similar to dating

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8 ways in which marketing is similar to dating Being a part of the marketing and dating world, I can’t help but see many similarities between the two. Not only do we put on our best face to present our brands (or ‘Personal Brand’ for dating) but  after reading ‘The Passion Conversation‘ I learnt that our whole

Social Media Statistics Australia – December 2013

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Social Media Statistics Australia – December 2013 These Social Media Statistics have been compiled by SocialMediaNews.com.au for December 2013. FRANk is back in the office and to get the new year rolling we first should reflect on the social media stats of the festive month just passed. As mentioned in November, at this time of

4 reasons why the younger generation are quitting Facebook

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4 reasons why the younger generation are quitting Facebook     It’s been spoken about for a while now that Facebook numbers are dropping and surprisingly the falling market are those from younger generations. From our monthly social media statistics posts, we have seen the following. January- April 2013 active users on Facebook was declining May-August 2013 active

5 reasons why video is effective marketing for your business!

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5 reasons why video is effective marketing for your business!  1. Uploading Uploading videos has become very easy in the last few decades and with websites like Youtube, Facebook and now Instagram, brands have found a way/channel to access an incredible number of people, quickly, efficiently and cheap.   2. Social Media There have been

How to get the most out of social media for your business: The why, who, what, how & when of social networks.

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How to get the most out of social media for your business: The why, who, what, how & when of social networks. We give you a simple run down of Why, Who, What, How & When your business can use Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube  & Google+   Proportion of Australian businesses that have a

Social Media Statistics Australia – November 2013

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Social Media Statistics Australia – November 2013   This month we have included a new social network –Snapchat, as this service keeps growing and growing. The service is now sending 400 million photos and videos every day, which has doubled from 200 million since July 2013. We saw last month Facebook offer to acquire Snapchat for $3

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