Social Media News & Views

A very busy time of year for almost every industry, the festive season. This time of year creates a prime opportunity to engage with followers and provide them with interesting and relevant content. So what can you do to adapt your social strategy for this time of year?               →

Not long ago, Amazon brand pages were introduced as a new form of social media page for brands and retailers. Trying to link the world of social media with e-commerce has been the focus of many brands recently. It’s well known that incorporating a social aspect into e-commerce has the ability to improve the overall →

Earlier in the year Pinterest’s popularity was increasing rapidly, but more recently its growth has steadied. However it still drives more referral traffic than Google+, LinkedIn and Youtube combined. In August alone Pinterest had 23 million unique visitors. Pinterest’s ability to generate massive amounts of referral traffic has attracted many businesses. Here are some ways →

In September this year Myspace revealed that they would be redesigning their veteran social media platform. But what’s it going to take to bring this well and truly dead social media site back from the dead? People need to be provided with good reason to move, and what reason has Myspace provided?  Nothing overly notable →

We’re often going on about how important it is for brands to adopt digital marketing and try to be social. Reports like this one (if you don’t want to sign up to read, a detailed overview can be found here) by Adobe and the CMO council will show you why. It’s not just us either →

There are many potential landmines when involving your brand in social media, having the ability and understanding to avoid these can help you succeed. We’ve put together a list of a 5 main mistakes your brand should avoid on social media, these are: Not Developing A Voice A lot of brands, especially smaller less well →

Social media news of the week: Twitter study: How Tweets impact online shopping Today, thousands of retailers use Twitter to connect with customers – from small businesses like Alter Brooklyn (@ALTERBrooklyn) to global brands like Nike (@Nike). With the holiday shopping season around the corner, Advertising Blog partnered with Compete (@Compete) to look at how →

With the rapid uptake of mobile devices such as smart phones and tablets, brands need to make their effectiveness on mobile a priority if they want to improve their chances of success on social media. A brands focus on social media is very rarely all directed towards mobile devices but primarily at desktop applications, with →

Just like many social media platforms, Amazon have decided to jump on the bandwagon and add brand specific pages to their offerings. These new brand pages look like a combination of Facebook and Pintrest, it takes features from both and has laid them out in a merchandising design.               →

Social media news of the week:   Facebook updates: introduces conversion measurement tool for ads, creates Page-only newsfeed Just in time for the holidays, Facebook has announced that it’s giving marketers access to the bigger picture of how Facebook ads can lead to online sales. Through a piece of code on the website, marketers will →

Did you know that there are now more Apple iPhones sold per second than there are babies born in the world? Once you factor in Samsung and HTC smartphone uptake which is reportedly taking a huge bite of Apple’s share – you wonder what kind of crazy stats are out there. One could infer that →

In such a large and vast environment for communicating with clients on social media, having the ability to make ripples and gain attention of customers is an important ability to attain. We often talk about how crucial it is to be able to maintain relationships with your customers and focus more on building relationships than →

A newly launched Facebook application, HireRabbit, allows companies to add a recruiting tab for potential employee’s to view. The ever growing capabilities of social media platforms are expanding once again as a resource for those that are job hunting online.         HireRabbit offer companies the opportunity to create a customised hiring tab →

The “Want” button on Facebook has now been introduced. The idea seems rather simple and provides another metric for businesses to take advantage. Previously we’ve questioned how useful this metric will be when compared to the already existent “Like” button. After a bit more research we’ve been able to discover a bit more of the →

This article on businesses and social networks was written by a friend of FRANk Media, Tyler Jeffries. Tyler is a freelance writer from the US specializing in technology, finance and education. According to recent data in The Economist, nearly 80% of businesses in the U.S. are staffed by fewer than 10 people. Small business owners →