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The Heartbleed Bug – What you need to know

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The Heartbleed Bug – What you need to know The latest in Internet security threats has sent a tsunami of panic throughout the cyber-world. Security gurus are labelling the Heartbleed Bug “catastrophic”, and since the news broke on 8 April, companies have been in a frenzy trying to combat it. What exactly is the Heartbleed Bug?

Twitter becoming more image focused

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Twitter becoming more image focused… A picture paints a thousand words,  but more pictures still equals 140 characters! Ever have that battle with yourself where you really want to post a group of pictures with hashtags but not have to resort to being the saddo who hashtags their posts on Facebook? All the time? Yea,

The future of retail: 6 trends on the rise

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The future of retail – to 2014 and beyond! “Followers are the new ‘foot-traffic’ and posts are the new ‘may I help you?” - John Cahplan, CEO, OpenSky       World Retail Congress 2013 findings: Physical stores remained the most important channel in assisting consumers to shop with a retailer Online, social and mobile channels

Social Media Statistics Australia – March 2014

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Social Media Statistics Australia – March 2014 Statistics compiled by SocialMediaNews.com.au for March 2014. Social Media Statistics Australia – March 2014 1. Facebook – 13,200,000 users (according to Ad tool up 200,000) 2. YouTube – 12,600,000 UAVs 3. WordPress.com – 6,300,000 4. Tumblr – 4,700,000 5. LinkedIn – 3,650,000 6. Blogspot – 2,900,000 7. Twitter - 2,500,000 Active

5 Facebook Marketing Myths Busted

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5 Facebook Marketing Myths Busted With organic reach becoming weaker & weaker, marketers like myself, are always on the hunt for new ways to widen our reach on Facebook before we have start to rummaging through our coin purse. We look for all tactics to boost our post engagement as much as we can, but

5 ways brands are doing social well

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 5 ways big brands do social well There is no big secret as to how certain brands have high engagement and fans on their social pages, its achievable whether your business is small or large. Here are 5 simple steps your can implement today in order to build engagement on your own page!   1.

Print marketing is not dead but instead is growing alongside digital marketing!

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Print marketing is not dead but instead is growing alongside digital marketing! Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a better opportunity for brands to be in the printed channel. Print media has many opportunities and

Social thinking through word-of-mouse marketing

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Social thinking through word-of-mouse marketing It would be way to obvious to write about how marketing has evolved and how traditional media is no longer reaching or influencing audiences (particularly upcoming Gen Y & Gen Z), and in order penetrate & capture this market, marketers need to think ‘social’ and present their messages in a

Are we focusing on the right competitors to our business?

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Are we focusing on the right competitors to our business? In many content/social/marketing strategies articles & blogs advice columns, you will read over & over again that one of the ways to be successful in these markets is to know your competitors. Whilst, I admit I am guilty of writing this myself on this very

How accurate is social media in measuring real life conversations about your brand?

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How accurate is social media in measuring real life conversations about your brand? I just read a really interesting article by Paul McIntyre in AdNews marketing magazine (21st February 2014 edition) titled ‘Social Media Myths’ that I felt compelled to share, as it relates to many of us marketing our brand on social media. Most

Social Media Statistics Australia – February 2014

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Social Media Statistics Australia – February 2014 Statistics compiled by SocialMediaNews.com.au for February 2014.   Social Media Statistics Australia – February 2014 1. Facebook – 13,000,000 users (according to Ad tool) 2. YouTube – 12,500,000 UAVs 3. WordPress.com – 6,350,000 4. Tumblr – 4,800,000 5. LinkedIn – 3,700,000 6. Blogspot – 3,000,000 7. Twitter - 2,500,000 Active Australian Users

Bottled air and breaking perceptions

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Here’s a lovely idea from Yarra Valley Water. It revolves around a pop-up store in Melbourne Central selling packaged air, sunshine and moonlight. The punchline comes right at the end. Great talent and beautifully droll. In a similar mode Best and Less moved to shatter their brand’s perception, ina positive way, with this disarming approach.

Tinder no longer just for hook ups: Business using Tinder for marketing

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Tinder no longer just for hook ups: Business using Tinder for marketing All us single, social people have heard of Tinder and perhaps even dabbled with it for a week of two –  swiping away rejects and possible love right and left until we find a ‘match’. Since launching last year, Tinder’s has exploded on

Move over product design- long live UX

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I bought a dress today. It is made from soft and expensive European fabric, tailored to perfection by a genius who understands the curves of a woman and I feel like Esther Canadas (minus the lips)  in it. So why again am I not a happy customer?   Product design clearly has been a focus for

Do Twitter contests work?

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Well, that depends on what you want to achieve with your Twitter contest. Yes, social media platforms like Twitter can be powerful tools within a bigger picture marketing plan but their success largely depends on how you measure success and what you want to achieve in the first place.   Convince & Convert had a

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