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OMG iBeacon- the future of retail?

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iBeacon is said to revolutionise retail and the whole customer shopping experience, but what exactly is it? What is an iBeacon?  iBeacon is a mobile feature like a GPS for indoor locations. With iBeacon, you are able to know the location of customer x in your supermarket aisles for example. Or you could, for example, drive

7 reasons why email is a better marketing tool than social media

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7 reasons why email is a better marketing tool than social media Social mouths created a great post reminding marketers of the importance of email marketing and why it should be our absolute priority. Marketing has got so caught up in social media (and for good reason) but it’s important not to forget other mediums.

Keek: On its way to becoming the Twitter of video

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Keek: On its way to becoming the Twitter of video   Are we ready for another social networking service?  The relatively new service to enter the fray is Keek, which allows users to upload video status updates, known as ‘keeks’.   What makes Keek different is that it focuses on short, personal video uploads.  A

Social Media Statistics Australia – September 2013

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Social Media Statistics Australia – September 2013 Pinch and punch for the first day of the month (no returns) – and with the roll in of a new month comes the stats and facts of what went on with Australians on social media.   and the results are in… 1. Facebook – 12,000,000 monthly Australian

Do you trust advertising?

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Do you trust advertising? Earning trust from your consumers is the ultimate goal for advertisers and is a sign of a successful campaign – but it’s not an easy thing to do. Nielsen conducted a report looking into the Trust in Advertising among consumers of both traditional advertising (TV, newspapers and radio) and new advertising

What do advertisers really think about Facebook?

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Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who say they advertise on Facebook has sharply increased. A survey of 1,200 marketers found that… It’s no surprise that over

Some of the biggest mistakes businesses can make when creating their social media strategy

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Some of the biggest mistakes businesses can make when creating their social media strategy No goals Spend time setting a goal and then tailor your social strategy to achieve this. All too often businesses climb aboard the social media train to publicly showcase just how liked they are, with their fans and follower numbers. This

Twitter IPO plans announced in tweet

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Twitter announced on the 13th of September via a Tweet that it has filed for their Initial Public Offering (IPO) with the Securities and Exchange Commission (SEC). Twitter took advantage of the US legislation passed last year, that allows companies with less than $US1 billion ($1.1 billion) in revenue in its last fiscal year to avoid

If you’re going to be a comedian you have to be funny (or, social media vs social business)

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(This article was first published in Marketing Magazine’s blog on 13th September 2013) If you’re going to be a comedian you have to be funny (or, social media vs social business) Nearly a year ago I wrote about a client asking if we could use another term other than social media. She wanted to convince her CEO of

10 tips to capitalise on your businesses presence on Instagram

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 10 tips for businesses on Instagram     1. Work up a following Use your current networks to build up a following on your Instagram or source new ones. Here are a couple of ways to get you started: Connect your Facebook account Use relevant, popular hashtags Engage by following others and liking their photos

Facebook Hashtag #Fail

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Facebook Hashtag #Fail Hashtags have become the native language of social media. A simple, symbol that boosts your posts exposure, introduces you to trending topics and allows you join in real-time conversations.  No longer does the cringe worthy episodes of The Bachelor have to be a topic saved to discuss the next day at work,

6 steps to follow to help you execute your marketing strategy

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So you’ve completed your marketing social strategy, you have set your goals and you know who your target audience are, and where they are. So what do you do next?   6 steps to follow to help you execute your marketing strategy: 1. Set aside a time each day to tweak your strategy  The more

Social Media Statistics Australia – August 2013

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Social Media Statistics Australia – August 2013 1. Facebook – 12,000,000 monthly Australian users (see further details here) 2. YouTube – 11,500,000 UAVs 3. WordPress.com – 3,700,000 4. LinkedIn – 3,600,000 5. Tumblr – 3,500,000 6. Blogspot – 3,200,000 7. Twitter - 2,167,849 Active Australian Users 8. Instagram - 1,469,000 Active Australian Users 9. Flickr – 840,000 10.

How to encourage your fans to engage with you

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How to encourage your fans to engage with you Is your Facebook page growing cobwebs? Are months of content planning continuing to result in fewer engagement? Fans disinterested? Never fear, Frank is here! You are not a lost cause yet, you can still bounce back and win the love of your fans again! Take comfort

How to choose the right #Hashtag to promote your post

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 How to choose the right #Hashtag to promote your post The #hashtag  is now one of the valuable assets in any modern marketing campaign and people love hashtagging. Heck, even after a few drinks my friends & I are talking in hashtag’s! However our hashtags can easily get lost in the crowded hashtag world. It

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