FRANKthoughts

Tamir’s not that happy with MTV, but he likes change…..hmmmmmmmmm. Perhaps this MTV Networks International’s Global Climate Change Campaign will restore his faith:

Cool, heh? Or should I say warm? The online component, MTV Switch, uses tag lines like ‘Go Lo Carb’ and animated characters known as ‘Environmentors’ to to educate users (probably Gen Y and younger) about simple things individuals and households can do to reduce carbon emissions. The Environmentors are adorable - Treehugger is my favourite and I have a soft spot for Mother Nature - she reminds me of my Grandma.

It’s all well and good to sit at your big desk in the corner office and advise your clients on how to sell their brands, products and ideas BUT, have you ever tried it yourself? Have you ever tried to do it with a $2,000 budget?

The FRANk Crew has decided to conduct a little experiment.  We’ve imported 2500 Vietnamese Table Top BBQs and are trying to sell them using a grassroots strategy that relies on WOM and good old fashioned hawking, backed by a website because, lets face it, everyone has a website these days.  We’ve also taken the initiative to commit 5% of sales to The Vietnamese Victims of Agent Orange Trust, a charity that will use our money to purchase cows for communities that have been affected by Agent Orange.  Remember my post on the Girl Effect?  It’s a bit like that.

If reading this is making that little hamster in your brain hop on its wheel and start spinning then we’d love to hear from you.  If you were in our position what would you do?  Have you got any advice that fits our budget and will sell BBQs?   Let us know and if it sells we’ll send you your very own Table Top BBQ to say thanks!