FRANKthoughts

FRANk is this month’s speaker for the Inspired Media session at the Australian Center for the Moving Image, presented by the Portable Film Festival and Adobe. 6-8pm on Wednesday 28th November. We say stuff, take questions, try to provide answers and move into socialising and networking mode in the bar.
You’re most welcome

FRANk’s core mantra is that advertising is only interesting when it’s relevant, in turn generating advocacy and positive word of mouth.
Well we’re claiming a world first here by advertising on ice cream vans for kidspot targeting predominantly mums with pre- teen children.
With this intent we discovered the Chief Scooper community scoops, courtesy of google, and after a visit to an industrial warehouse in Melbourne’s suburbs we agreed on a couple of panel sizes placed just to the right of the window where all and sundry queue up.
The stickers arrived today and we’ll be up and running on a number of “high-profile” vans by Nov1.
We’ll post some photos of stickers in situ soonest.

One of the privileges of working in communications is being part of the change. The iconic Australian brand of Moonlight cinema is launching moonlight tv with the Becker relationship paying dividends in sourcing the broadband rights to great content.
On demand web TV is at an embryonic stage (think joost & babelgum) and it’s great to be able to help launch this Australian initiative in December.

One of the conflicts I struggle with in this business is the inherent nature of waste and excess so when we teamed up with ‘haul’ part of my struggle was sated.
Positioned as pop culture recyclers Scott Kilmartin, haul’s founder, saw the opportunity to recycle billboard skins in to bags and so much more
I love it. Each bag is unique, being a small part of a massive billboard. You can even go to the site and check to see which ad campaign your bag came from.
We’re popular with Scott because we have very distinctive colours we provide from our client base (seek.com.au – pink, carsales.com.au – blue and unwired wireless broadband – green).
Channel 31 in melbourne shot a segment on haul recently for their excellent “making the switch” programme. Please enjoy.