Tamir’s not that happy with MTV, but he likes change…..hmmmmmmmmm. Perhaps this MTV Networks International’s Global Climate Change Campaign will restore his faith:
Cool, heh? Or should I say warm? The online component, MTV Switch, uses tag lines like ‘Go Lo Carb’ and animated characters known as ‘Environmentors’ to to educate users (probably Gen Y and younger) about simple things individuals and households can do to reduce carbon emissions. The Environmentors are adorable - Treehugger is my favourite and I have a soft spot for Mother Nature - she reminds me of my Grandma.
I just don’t get this campaign. Who’s the target audience? The flash site looks very childish while the blog is talking to a much more mature audience. the outdoor/guerrilla looks like a totally different campaign. I really don’t like these overly cute flash sites that you’re never going to visit again. and Shen, your beloved treehugger is an idiot. this is his green “tip”: “Hi. Um…maybe we could plant trees or whatever”. MTV, Instead of throwing money on silly flash sites with stupid “Environmenteors” maybe um… you can plant some trees or whateva.
by Tamir on November 14th, 2008 at 8:56 am