This week I was stunned to learn that international agencies working for global brands don’t always share their creative ideas, even if they are extremely effective. Weird. I know it’s an ego thing and realise that not all executions transcend cultural borders but, big heads aside, if it’s a good idea just roll with it. Being the patriotic Canadian that I am, I thought I’d take a moment to check out some ad campaigns that are currently running in Toronto to see if they may have been influenced by anything I’ve seen here. No luck. What I did find was a fantastic McDonald’s billboard advertising their use of ‘freshly cracked eggs’.
I also found an American McDonald’s egg sign that proves anything is possible when it comes to outdoor. The best part is-the egg only ‘cracks’ open from 6.30-10am when eggs are served. Brilliant!
If I were an outdoor provider I’d be preparing a quote for McDonalds Australia as we speak.
Great Blog, it is great that savy clients are getting the best out of outdoor…. not to make this a sales spiel BUT we (Phoenix Outdoor) are launching an animated digital led screen in Rundle Mall (Adelaide) and I hope that “smart” media buyers think the same way as you….
by Darren Altman on October 28th, 2008 at 5:42 pm