Okay, Lipton has come up with one of the most engaging ideas I’ve come across in a while. You may have seen one of their yellow print ads that challenges the reader with a visual mind puzzle or riddle - you know the ones, “How many noodles are there 2 or 3?” or “Remove nine letters to reaveal a single word”. No? Basically, they’ve created a campaign that leads consumers to one of the most sticky websites of all time! I have probably spent at least 2 hours on it this week and the effectiveness was demonstrated this morning when Tamir noticed that I said the words Lipton Tea 20x in one conversation. Talk about awareness. I even turned my nose up at the Tetley bag in my cup, feeling that it is now somehow inferior to the brain-cell-boosting Lipton.
If you want to know what I’m talking about go to Brain Train. You won’t regret it!
WARNING: This site is extremely addictive. Be prepared to get NO work done for at least the next hour.
Hmm. Having a website that is engaging is great. Creating awareness is even better and the fact that it is making you think about switching from Tetley is a marketeer’s dream.
In my opinion, Lipton along with Bushells are the worst teas in the market in terms of taste. I’d rather not drink those two if they are the only options available.
Considering I am a tea-drinker ( a rarity in these days when most people are addicted to coffeine) no matter how engaging a website is, I would never think of switching to a product which I believe is far worse quality.
by Cenk on August 15th, 2008 at 4:48 pm