Social media is sometime described as the magic solution. Simply get a facebook profile/blog template/twitter account, start talking and voila - your target audience is now talking with you and about you, commenting, sharing and providing you with endless amounts of free word of mouth.
Hmm… it’s actually a bit more complicated then that. “The social media fallacy” is a new video presentation from David Spark (spark media). It shows the right way to approach building your online strategy - from the beginning, with research and planning. Take a look - it’s worth it.
Thanks to Shana Albert from social desire for the cool diagram.
Hey Tamir,
Interesting post. I’ve been doing circles in my head lately on social media. Julian Cole has an interesting frame work for it, but I often feel like we’re putting the cart before the horse and racing down a technology rabbit hole - and I say this as part of a strategy team at a digital agency.
I’ve found myself in a few meetings recently steering people away from social media into more traditional endeavours simply because I know they won’t invest properly in it to make it effective.
The diagram above is great, and the thing I love about it is the complete lack of any service’s logo. We get too caught up in that sometimes…
by David Gillespie on August 9th, 2008 at 3:18 pm
Cheers David, been running through the same circles myself. I don’t like to start with technology. It’s not about the tool you use, it’s about the reason for using it. Here’s the process I use: http://www.slideshare.net/tamirberkman/user-centric-web20-workshop/ - hope to catch up soon.
by Tamir on August 11th, 2008 at 10:36 am