Two shots of this one. One from the street as everyone will see it (this could be for anything…looks likes a telstra ad). The second shot from a zoom enlightens us more….BUT no one will see this close up. The blue A in VISA on a blue background is a nice touch.
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It’s not VISA … it’s VIS … Victorian Institute of Sport.
by Ben on June 4th, 2008 at 9:56 pm
quite right….i think i just expected to see VISA, thankyou for pointing this out.
by martyn thomas on June 5th, 2008 at 10:07 am
I agree and the new Hard Yakka ads around town (Richmond station / Punt Road) look like and advertisement for Gillette Fusion…
by Daniel Kagan on June 5th, 2008 at 10:09 am
It’s actually an ad for Connex. see the half cut out logo in the bottom left, and the use of the zone1-2 style route map to show how they are helping Ms Jones on her “journey”.
You would think they would have utilised transport media for a branding campaign like this, like at train stations perhaps?
by ath on June 5th, 2008 at 10:25 am
edit: connex logo is actually bottom right.
note to self: read over before clicking!
by ath on June 5th, 2008 at 10:26 am
It’s also funny how the outdoor media agencies logos say: “Look” & “oOh!” as to tell people this billboard is worth looking at.
by Tamir on June 5th, 2008 at 10:44 am
i reckon this creative would have worked better online with animation/transitions. it’s a shame
by Ben on June 6th, 2008 at 11:08 am
agree with online alternative…..you’d have to imagine the brief “endear Connex to Melbourne by associating with popular swimmer in the eve of the Games”
On further examination Leisel’s sponsors are Uncle Tobys, Innoxa, Speedo, Telstra, TAG Heuer and Numico. From Connex’s site we learn that Connex has been sponsoring the VIS since 2004, providing the environment for elite sports people to train etc. (http://www.connexmelbourne.com.au/news.php?newsid=293)
The outdoor site would have cost say $10,000 for the month. There are other billboards too highlighting a cyclist and a sprinter…not sure what the total campaign may have cost….say $250,000 inc. production & creative. This kind of budget (online Melbourne-only) would provide massive cut-through and hopefully do Connex some good. As it is we have a garbled outdoor solution which i thought was some sporting/Olympic/Visa/Wotevr ad which generally appear in the build up to the Olympics.
Nuff.
by martyn thomas on June 6th, 2008 at 11:32 am