I thought it was very smart of Australian Fashion Week to enlist and import the collective powers of elite-fashion bloggers last week in Sydney. It’s a reminder of blog-power as the balance shifts from the monthly monoliths with advertiser-vested interests to independent fashionistas who are happy to say it as they see it. One of the elite ‘bryanboy‘ has 180,000 visitors daily! (5.4 million visitors in a month….) compare this to Vogue Australia with a monthly circulation of approx 50,000 and ultimate readership of 337,000 (source Roy Morgan)
The search for instant gratification from independent observers has changed the dynamics of the front row elite as bloggers and online retailers such as Net-a-Porter jostle for the keyboard.
whatd’a think people?
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You might want to check your bryanboy stats if you’re going to compare it to Vogue print circulation and readership - I think they’re a little bit off.
by Ben on May 6th, 2008 at 2:32 pm
you’re right i am comparing apples with high heels but for the sake of instant glorification i couldn’t resist. No doubt Vogues worldwide would be a fairer comparison with bryanboy.
it’s all about the front row.
by martyn thomas on May 7th, 2008 at 10:35 am