Ad Age recently asked the most influential bloggers of the moment, the top 150 to ponder….
“we see a lot of chatter on the Power 150 about different digital technologies, websites and web applications, but which single technology, site or application do you think is most deserving of marketers’ attention in 2008 and why?”
The results have been published in Crystal Ball 2.0. Interesting stuff offering a spectrum of thinking.
The overidding takeout for me is not to make technology the obsession. Make connecting with consumers and employees the obsession. If technology can help then great, use it.
Thanks to Get Shouty for making me aware
Nice one Martyn.
And glad to see our local hero Darren Rowse (we love you Darren!) up there so high - a stand-out Aussie in a US-saturated field.
As you’re into “Frank thoughts,” I think you’d find a lot to like about Darren’s clear, direct methods in social marketing.
(Have I plugged him enough?!)
by Richard Leigh on April 1st, 2008 at 2:27 pm