As part of the WOTIF brand launch, FRANk and Leo Burnetts collaborated to deliver a unique media and creative digital placement. Using Ad Synchronisation, it helped achieved cut through in afternoon news placements throughout Fairfax, News Digital and Yahoo!7.

Here is a mock running up version (the M-Rec plays up so may need to reload/refresh) and below is a live screenshot:

smh-wotif.png