On a quick visit to the mens section at Melbourne Airport last week I’ve noticed a new kind of media. It’s called dryer media (c-vision).
It seams that someone had the amazing idea of indulging us with more advertising messages while we dry our hands!
Considering the amount of time we spend around these things every year I’m sure the words “captive audience” convinced someone to invest in this silly idea. What’s next? a screen on the the soap dispenser?
Yeah! We just ran an extensive dryer-screen led campaign in major shopping centres and airports. Click-through rates were low, but conversion was extremely… dry.
by Ross on February 18th, 2008 at 9:37 am
Sounds like a lot of hot air to me.
by John on February 18th, 2008 at 6:14 pm
Common guys lets not blow this out of proportion.
by Tamir on February 19th, 2008 at 4:55 pm