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Can only ‘good causes’ result in a social media success story?

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It might be a tad early for the ‘2014 will be remembered for’ style of article just yet… But it’s pretty obvious what the stand out topics from everyone’s Facebook Newsfeed in 2014 will be. In fact, you could even put them in a Top 3 style list… drumroll please: Number 3… No girl wanted

How B2B marketers can make the most of social media

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(This article was first published in Marketing Magazine’s blog on 22nd October 2014)   Maybe it’s in the water but, despite a hesitant start, we are seeing renewed interest in B2B social media. An AdAge survey earlier this year projected that 80% of B2B marketers plan to increase digital spending with a significant percentage going towards

How Brands & People Create A Value Exchange

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Above is an informative SlideShare presentation by Edelman Insights discussing how brands and people create a value exchange. The study looked at 15,000 people from 12 different countries, 199 brands and over a range of different industries through an online survey. We’ve summarized the presentation with some key findings (which seem to align with the

How Brands Are Responding To Customers Via Social Media

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The Sprout Social Index  Just over a month ago we wrote a post about the importance of social media customer service. How more people are turning to social media to ask brands questions about products/services, give feedback or make complaints. If businesses aren’t responding to all of their customer’s comments on social media they’re missing out

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: Facebook introduces local awareness ads, stickers and safety check feature New app Snowball arrives Twitter Audio Cards Facebook introduces, well… a lot of new things This is arguably

Inspired By Brian

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Brian Solis – Australian Digital Summit 2014 Yesterday I watched Brian Solis, courtesy of Telstra’s live streaming, at the Australian Digital Summit 2014. For anyone new to Brian, he is a guiding light through the opportunity and turmoil of change that we’re all experiencing in digital and social. To his credit Brian hasn’t fundamentally changed

Social Media And Your Emotions

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Your emotions may determine how you use social media…  You may remember in late June this year when Facebook came under scrutiny for a large study where it manipulated information posted on 689,000 user’s news feed and found it could make people feel more positive or negative. The problem was that this experiment was undertaken without

Why Every Business Should Be Conducting Monthly Social Media Reports

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Here’s why you should be conducting monthly social media reports: Some people may think social media reports are time-consuming and even unnecessary, but the businesses that do the best on social media, whether large or small, are the ones who conduct monthly reports to see what they’re doing well, what they’re doing not so well, then

Watch Out Coles And Woolworths, Amazon Is Coming For You!

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Move over Woolies and Coles, Amazon Fresh wants in!  Coles and Woolies may be in for a shock as online global retail giant Amazon looks to hire a software development engineer in Australia for its Amazon Fresh home delivery grocery service. Amazon Fresh is the company’s grocery and non-grocery home delivery service which currently operates in three

Are You Ready For Instagram Advertising?

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“Hola Instagram users.  We’re finally here!”  Sincerely, Advertisers.  Almost a year ago, we informed you Instagram announced their plans to roll out advertising to users. Well it’s finally here in Australia! Last week, Instagram posted that they will begin to introduce advertising in Australia as part of the second wave of countries to get Instagram ads. 

Is There Room For More Social Media Networks?

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Can new social media networks survive? You don’t need to be a social media marketer to know that there are MANY social media networks available these days. Many of these networks do similar things, posting updates, sharing videos/photos, however others are rather unique. With all of the latest buzz around Ello, it made me think…

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media… Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. New social media platform – Ello 2. Pinterest making Promoted Pins more relevant 3. Facebook introduces Facebook Media Meet Ello, The New Kid In Town  Have you

Social Media Statistics Australia – September 2014

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Social Media Statistics Australia – September 2014 Statistics compiled by SocialMediaNews.com.au for September 2014. Social Media Statistics Australia – September 2014 1. Facebook – 13,600,000 users (up 200,000) 2. YouTube – 13,100,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,600,000 5. LinkedIn – 3,900,000 6. Blogspot – 3,100,000 7. Twitter – 2,791,300 Active Australian Users 8. Instagram – 2,060,000 Active Australian Users

5 Reasons You Should Use Video Marketing

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Why You Should Consider Video Marketing Over the past few months, as a young marketer and social media addict, I’ve noticed that my news feed continues to be dominated by videos. Whether it’s videos promoting brands, first world problems, people’s misfortunes (people falling over are my favourite), animals behaving strangely or even a spider coming

Facebook Updates News Feed

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Facebook Alters News Feed Ranking  Facebook have recently announced an update to their News Feed ranking, which aims to show you more timely content. They have acknowledged that there are some instances where a post from a friend or a Page you’re connected to is only interesting at a specific time (e.g. sports games, TV

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