FRANk News & Views

Blogging as a full time job? With the rise and rise of blogging in Australia – and in the fashion sector particularly – blogging as a way of earning a living is becoming a more and more viable option for those who started their little slice of the web with an iphone and a laptop [...]

You’ll have heard this: “Great people talk about ideas. Average people talk about things. Small people talk about other people, and then, sadly, there are the people who love to talk about themselves.” Why is it then that when brands make a move into social business they are surprised that  they struggle to attract ‘friends’ or [...]

Ever wondered actually how big some of the social media platforms are in Australia? Well socialmedianews.com.au allows you to explore this with a large range of data relating to the main social media sites. This graph displays, in millions of unique Australian visitors to each of the sites, 12 months ago, 6 months ago, and [...]

One day we’ll look back at being a Social Business Agency in 2012 and realise that we were laying the early ground work for helping our clients become social businesses. A great article by David Armano hit a nerve for me in that he too has formed the view that there is a degree of [...]

Snack favourite Nestle KitKat will this week launch a new campaign, Social Break, that will automatically send updates to subscribers’ social media accounts, minimising the stress that comes from updating multiple social platforms. Launching in Singapore, the downloadable widget allows a user to have updates sent on their behalf to nominated social media accounts including [...]

Facebook introduces “action links” to interact with apps Facebook introduced a new feature for apps posting to your Timeline called “action links” today, which allow for greater engagement within apps. These customizable links provide another way for people to do something within your app when your Open Graph stories appear in news feed, timeline, or [...]

I have never scanned a QR code in my life. I don’t even have the app! But this campaign from Korea is definitely inspiring in its clever use of nature and novelty. Korea is well ahead in terms of tech adoption and most of the people have a smartphone and are familiar with QR codes. [...]

As a social business agency one of our roles is to help clients understand the role and influence of social media. One of our favourite points of reference is the Nielsen survey which asks “What degree of trust do you place in the following forms of advertising?” In 2009 (charted here) we saw that the [...]

Get CHANGE for your dollar. New Ecommerce site Roozt has tapped into the socially conscious consumer by creating ‘a world marketplace for cause brands.’ They allow you to browse their offering based on cause, region or products. I’m a fan of the sign-up page which is a clever way to engage my loyalty for cause: [...]

Consumer Trust in Online, Social and Mobile Advertising Grows According to Nielsen’s latest Global Trust in Advertising report, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007. Online consumer reviews are the second [...]

Preying on insecurities is a common ‘strategy’ in advertising, and especially so when targeting women who are forever conscious of their weight, height, level of hair shine, amount of belly roll, etc. But it really can make you feel ‘not so special’ when you see such ads on Facebook because they have been specifically targeted [...]

Greetings earthlings! This is my first blog post starting out as an intern for FRANk! I’m so excited to begin my work experience here at FRANk. I hope to learn more about creative social business strategy and be able to apply what I’ve learned here in the future. So here we go… Imagine being able [...]

Welcome to FRANk PR. As a social business agency that challenges assumptions about communications and looks at how we can engage with people in media, it was a logical next step that we incorporate PR into our offering, fusing it with our social business know how and connecting the missing link for our clients. And [...]

You decide which one is which because like most things in life, advertising is a personal thing. You relate to one more than the other and that is fine. Or is it? This week I’ve come across a few ads which I thought everyone might find too irresponsible, tasteless and rude. But hey, somebody approved [...]

Sure, it might be easy enough to monitor the traffic coming into your website, but the importance of this information is disregarded by many businesses. Some businesses neglect it entirely and not recognising that by monitoring certain aspects of online traffic they will be able to take not of what strategies they are using online [...]

In a move that surely surprises no one, Facebook this week launched ‘Offers’ in Australia, currently available in beta to a limited number of business pages and soon to be available to all pages. Facebook Offers follows in the footsteps of FourSquare and the multitude of group buying websites that have sprung up over the [...]

Google+ gets Facebook-esque redesign, now easier to use and navigate Some updates to the user interface bear an uncanny resemblance to the Facebook Timeline, such as a cover photo that spans the top of the profile page, and larger photo and video displays. However the new navigation ribbon on the left of the pages is [...]

Nuffnang Australia this week launched their inaugural conference and meetup for fashion bloggers, Nuffnang Fashionopolis, with a list of high profile speakers including Phoebe Montague, Patty Huntington, Philip Boon and Jenny Bannister. The program includes extensive networking opportunities and an education component, and is the first industry event of its kind in Australia. Nuffnang Fashionopolis, [...]

A recent Forrester study reveals that Facebook fans are a brand’s most valuable customers. Wow! I have no trouble believing this study, I just don’t understand how it is so hard to feel how valuable you are as a customer on Facebook. Let’s be honest here, brands struggle on Facebook and have no clue about [...]

Brands seek more and more to influence their consumers via digital and social channels. But how exactly can a brand influence consumer behaviour online? According to a recent Altimeter report, digital influence is all about three things: REACH, RESONANCE and RELEVANCE     These three pillars form the basis of influence for brands in the online [...]