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Dark Social – The Missing Link Of Online Sharing

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RadiumOne study reveals interesting information into online sharing Have you heard of dark social? A recent study from RadiumOne helps shine light on the value of the dark social opportunity for advertisers, marketers and publishers while providing an in-depth understanding of online sharing attitudes and behaviours. Let’s start by first defining what dark social actually is.

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. Facebook Search Update 2. Shoppost for Amazon Webstore 3. App Annie Audience Intelligence Facebook now lets you search for old photos and posts “Remember when we took that

How Twitter Drives Sales During The Holiday Season

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Twitter research finds encouraging information about how Tweets drive sales Whether you love it or hate it, the festive season is upon us and for retailers this marks their busiest time of year with Aussies tipped to spend a whopping $43 billion during the trading period. Even if you’re not spending your weekends at crowded

Will Twitter Offers bring an end to the coupon code?

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Twitter have been rolling out update after update recently… Each week is seeing a new means of allowing brands to reach their Twitter followers in more exciting ways. Although Twitter have been somewhat quiet on the social business front up until a few months ago, it seems that this ‘quiet’ time has been spent developing

Social Media Statistics Australia – November 2014

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Social Media Statistics Australia – November 2014 Statistics compiled by SocialMediaNews.com.au for November 2014. Social Media Statistics Australia – November 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,200,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,500,000 5. LinkedIn – 4,500,000 6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 7. Blogspot –

Facebook updates its Terms and Policies… Yes, again

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But wait, this time it’s to help you understand how Facebook works and how you can control your information. Thursday morning, as you logged onto Facebook at your desk, or on your daily commute to the grindstone, you probably got a little notification where for a miniscule of a second your heart skipped a beat

Facebook Looks To Overtake YouTube And Compete With Linkedin

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Facebook want it all… There’s no denying that Facebook is the dominant social media platform however when it comes to video sharing, one naturally thinks of YouTube as the major player whereas Linkedin is the first to mind when talking about business-related social platforms. Well, this may be about to change as YouTube comes under

Amazon Looks To Crush Australia’s E-commerce – Netflix Arrives In March 2015

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Amazon to pose a major threat while Netflix touches down in March 2015 Last month we spoke about Amazon Fresh, Amazon’s grocery and non-grocery home delivery service which is currently operating in the US but looks to be on the move to Australia very soon. More information to support Amazon’s movement has recently come to

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: Twitter – Small Business Planner Instagram photo caption update Facebook “Say Thanks” videos Twitter Introduces Small Business Planner App With the holiday season quickly approaching, Twitter has realised

Outdoor Advertising – The Digital Takeover

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Why Digital Is The Future Of Outdoor Advertising I know the term ‘Digital Transformation’ gets thrown around a lot but it has never been more appropriate than right now! The days of static billboards may not be dead, but they’re definitely under siege by their digital counterparts. You may be wondering why this shift is

#TechnologyAndStuff – Real-Time Marketing, Turning A Negative Into A Positive.

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Chevrolet takes advantage of World Series speech blunder It may not be one of our stand out social media campaigns for 2014 but poor Rikk Wilde (Chevrolet Sales & Marketing) and his hopelessly disastrous speech at the World Series Baseball shows how a brand can use social buzz to their advantage, even if it is

Social Media Statistics Australia – October 2014

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Social Media Statistics Australia – October 2014 Statistics compiled by SocialMediaNews.com.au for October 2014. Social Media Statistics Australia – October 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,160,000 UAVs 3. WordPress.com – 6,100,000 4. Tumblr – 4,600,000 5. LinkedIn – 4,500,000 6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 7. Blogspot – 3,050,000 8. Twitter –

Can only ‘good causes’ result in a social media success story?

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It might be a tad early for the ‘2014 will be remembered for’ style of article just yet… But it’s pretty obvious what the stand out topics from everyone’s Facebook Newsfeed in 2014 will be. In fact, you could even put them in a Top 3 style list… drumroll please: Number 3… No girl wanted

How B2B marketers can make the most of social media

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(This article was first published in Marketing Magazine’s blog on 22nd October 2014)   Maybe it’s in the water but, despite a hesitant start, we are seeing renewed interest in B2B social media. An AdAge survey earlier this year projected that 80% of B2B marketers plan to increase digital spending with a significant percentage going towards

How Brands & People Create A Value Exchange

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Above is an informative SlideShare presentation by Edelman Insights discussing how brands and people create a value exchange. The study looked at 15,000 people from 12 different countries, 199 brands and over a range of different industries through an online survey. We’ve summarized the presentation with some key findings (which seem to align with the

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