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Top YouTube Videos -August

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YouTube continue to save us time by gathering the top trending videos for August. And what a month it has been for video – with Mick Fanning escaping a shark attack, a man fitting into a 6ft water balloon and 1000 musicians get together to persuade Dave Grohl to perform in Italy.   DC presents

The Gender Split: Australian Digital Activity

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A new study reveals that online activity is not equal among genders in Australia, with females being more passionate digital users than males.   Yes we all know it, woman are brilliant multi-taskers. And it appears that the new postmodern woman is now juggling digital activities, as a recent study highlighted that females are more

3 Things Worth Noting in Social Media This Week

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Check out the latest happenings on social media this week: Google separates from Google+ Instagram opens it’s advertising to the masses Facebook releases page messaging Google separates from Google+ Google recently announced that it will be splitting Google+ apart by making the platform more focused on experiences. This redesigning means that Photos, Streams and Hangouts

Social Media Statistics Australia -July 2015

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Social Media Statistics Australia – July 2015 Statistics compiled by SocialMediaNews.com.au for July 2015 Social Media Statistics Australia – July 2015 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,850,000 UAVs 3. WordPress.com – 5,650,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,300,000 6. LinkedIn – 3,660,000 7.

Capitalising on Opinions

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Let’s go back, just a few years. Social platforms, in theory, enabled brands to have discourse with their customers/fans/advocates. The thing is that 90%+ of brands found themselves to be socially inept as they hijacked this new opportunity by simply talking about themselves. The old adage that great minds talk about ideas, average minds talk

Will innovations like Kompyte change the competitive landscape?

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We’re always on the look-out for new and innovative tools when it comes to measuring online and advertising efforts, and more often than not, we’re underwhelmed by whats on offer. Cue Kompyte! This tracking tool appears to be different, as allows you to monitor your competitors moves and KPI’s to stay one step ahead. Kompyte

Social Media: The next major driver of mobile money transfers?

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Some would argue that it already is in some locations with Snapchat, Facebook and WeChat embracing payment services. Our mobile phones have increasingly become a major part in our banking processes with apps, transfers and cardless cash options. And paying with your mobile has never been easier too with the growing success of providers like

Top YouTube Videos – July

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We all love watching videos, and with over 40 billion videos being viewed on YouTube daily we are clearly spending a lot of time on this platform. That’s not to say, however that everything uploaded to YouTube is of quality, so YouTube has made it even easier my collating the top trending monthly videos. Check

Facebook Hot Topics: June 2015

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Wondering what’s going on the world, be it in your city, country or even just celeb-land? If you’re anything like us, the number one place you go to for this information is Facebook. Whether it’s posted by your friends, old college mates, or the brands or publishers you follow. People talk, a lot, on Facebook.

Messenger becoming a standalone platform from Facebook

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Facebook Messenger has revolutionized the way we communicate with others. Remember the old days of having to awkwardly ask someone for their number? Now all it takes is a cheeky name search and you can chat away with that guy or girl from that bar. And now, it appears the social network wants to bring

3 Things Worth Noting In Social Media This Week

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The latest updates from social media this week…   SnapChat launches Native Video Ads for mobile Instagram releases a new search and explore tab Sign up to Messenger without a Facebook account   SnapChat launches ‘Native Video Ads for mobile SnapChat launches the new Native video Ad product for mobile. 3V (vertical, video, view) ads

Cannes Lions 2015 Grand Prix Winners

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As most of you are probably aware, the Cannes Lions International Festival of Creativity is an event that recognises and awards the year’s most exciting and creative ideas. This covers everything from traditional print and film communications to technology and product design. Check out some of our favourite 2015 Grand Prix series winners below: Film:

Social Media Statistics Australia – June 2015

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Social Media Statistics Australia – June 2015 Statistics compiled by SocialMediaNews.com.au for June 2015   1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,800,000 UAVs 3. WordPress.com – 5,700,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,600,000 7. Blogspot – 2,750,000 8. Twitter –

Digital Re-tailoring of Traditional Industries

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Its time to look dapper at the touch of your smartphone ‘Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.’ That’s probably not the first time

Social Media Image Dimensions: All you need to know

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In the world of Social Media size does matter… Visuals are your key to success on social media platforms. But, unfortunately not every image you attach to a Facebook post or Tweet will result in an increase of engagement. The quality of your uploaded image and text can determine the success of engagement, and having

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