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Will innovations like Kompyte change the competitive landscape?

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We’re always on the look-out for new and innovative tools when it comes to measuring online and advertising efforts, and more often than not, we’re underwhelmed by whats on offer. Cue Kompyte! This tracking tool appears to be different, as allows you to monitor your competitors moves and KPI’s to stay one step ahead. Kompyte

Social Media: The next major driver of mobile money transfers?

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Some would argue that it already is in some locations with Snapchat, Facebook and WeChat embracing payment services. Our mobile phones have increasingly become a major part in our banking processes with apps, transfers and cardless cash options. And paying with your mobile has never been easier too with the growing success of providers like

Top YouTube Videos – July

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We all love watching videos, and with over 40 billion videos being viewed on YouTube daily we are clearly spending a lot of time on this platform. That’s not to say, however that everything uploaded to YouTube is of quality, so YouTube has made it even easier my collating the top trending monthly videos. Check

Facebook Hot Topics: June 2015

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Wondering what’s going on the world, be it in your city, country or even just celeb-land? If you’re anything like us, the number one place you go to for this information is Facebook. Whether it’s posted by your friends, old college mates, or the brands or publishers you follow. People talk, a lot, on Facebook.

Messenger becoming a standalone platform from Facebook

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Facebook Messenger has revolutionized the way we communicate with others. Remember the old days of having to awkwardly ask someone for their number? Now all it takes is a cheeky name search and you can chat away with that guy or girl from that bar. And now, it appears the social network wants to bring

3 Things Worth Noting In Social Media This Week

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The latest updates from social media this week…   SnapChat launches Native Video Ads for mobile Instagram releases a new search and explore tab Sign up to Messenger without a Facebook account   SnapChat launches ‘Native Video Ads for mobile SnapChat launches the new Native video Ad product for mobile. 3V (vertical, video, view) ads

Cannes Lions 2015 Grand Prix Winners

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As most of you are probably aware, the Cannes Lions International Festival of Creativity is an event that recognises and awards the year’s most exciting and creative ideas. This covers everything from traditional print and film communications to technology and product design. Check out some of our favourite 2015 Grand Prix series winners below: Film:

Social Media Statistics Australia – June 2015

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Social Media Statistics Australia – June 2015 Statistics compiled by SocialMediaNews.com.au for June 2015   1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,800,000 UAVs 3. WordPress.com – 5,700,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,600,000 7. Blogspot – 2,750,000 8. Twitter –

Digital Re-tailoring of Traditional Industries

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Its time to look dapper at the touch of your smartphone ‘Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.’ That’s probably not the first time

Social Media Image Dimensions: All you need to know

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In the world of Social Media size does matter… Visuals are your key to success on social media platforms. But, unfortunately not every image you attach to a Facebook post or Tweet will result in an increase of engagement. The quality of your uploaded image and text can determine the success of engagement, and having

Snapchat – The Ghost is Here to Stay

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The popular disappearing messaging app reporting 2 billion video views per day. Are you on Snapchat yet? Have you sent your friends some 5 second selfies, videos from a gig, or more, let’s use the word ‘intimate’, snaps to a special friend, because apparently some people do that… but not us, ever. Chances are if

Digital Advertising Expenditure By Industry

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Digital’s penetration within the advertising market is growing rapidly and with that, so too is the amount of money advertisers are actually spending. A recent report released by eMarketer highlights how US industries will spend over $58 billion on paid advertising in 2015. In this report, digital ad spending has been broken down into each

3 Things Worth Noting In Social Media This Week

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Some of the latest updates from the ever-changing world of social media this week…   1. ‘Buy it now’ directly from Pinterest 2. Instagram Ads for everyone 3. Twitter wants you to get to know your audiences better     ‘Buy it now’ directly from Pinterest The Pinner’s have spoken, and Pinterest have listened! If

Social Media Statistics Australia – May 2015

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Social Media Statistics Australia – May 2015 Statistics compiled by SocialMediaNews.com.au for May 2015. 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,750,000 UAVs 3. WordPress.com – 5,800,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,500,000 6. LinkedIn – 3,550,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300

Australian advertisers embracing Multiscreen Video Ad Campaigns

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7 in 10 video ad campaigns are now multi-screen. According to the latest data from Videology, Australian digital video advertisers are not only embracing the video ad format, but doing so across multi-screen campaigns with almost 7 in 10 campaigns including desktop and mobile ads. In 2014 there was a stand-out increase in advertisers choosing

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