Social Media News & Views

(This article was first published in Marketing Magazine’s blog on 13th June 2013) There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest waves to trickle ashore was back in 2007/08 when a few savvy individuals ardently began espousing social to anyone who’d listen. Brands and agencies →

No one can deny that social media isn’t huge (you’re a fool if you do!) and as it continuously evolves and changes, not only are people adapting and very accepting of this new way of not only communicating but living, but so are businesses too. Gone are the days when the only way for brand →

Over the next coming months, Facebook is set to make changes to its ads offering which will impact those who use the social platform to advertise. The plan is to simplify and streamline the number as well as types of adverts available. The objective of this is to improve efficiency, eliminate repetition, and give it →

Although Facebook is an excellent way to promote, target and engage your audience, doing so can come at a cost (and at times a hefty one). Facebook are after all a business just like you, and like any business when doing business with another business (say business one more time) they want a return on →

Social Media Statistics Australia – May 2013 Compared to April’s stats where we saw a decrease in the number of users on Facebook, LinkedIn, WordPress & Tumblr users, May’s stats shows these social network’s are fighting back with users numbers back on the rise. Find out more below.   Here are the results you have been →

We bust 5 common mobile marketing myths and highlight the importance of mobile marketing for your brand.    1. You can only reach a young audience Whoever told you this is a liar! Although 73% of those aged 18-29 use a smart phone, 66% of 30-49 year olds ALSO use a smart phone! My grandfather →

Now if you are here I presume you have read part I & II of this epic 3 part blog post! If not, here is what’s going on. Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you! My →

Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you! My posts will focus on stats and facts about… How, when, where & why Australians are accessing social media How businesses are using social media How users are interacting →

Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you! My posts will focus on stats and facts about… How, when, where & why Australians are using social media How australians businesses are using social media →

Google+ Unveils Their New Design: We explain all the new features you can expect to see.  Last week Google+ unveiled their new design which has been 2 years in the making. Their aim was to put the tools downs and focus on each other and real-life sharing to software. The new Google+ design “help you →

There is something important you need to know about the wiring of Facebook. In some cases your Facebook brand page isn’t attracting consumers and 96% of fans do not return to your page after their initial ’Like’, which is unfortunate. So then where is the best place on Facebook to reach consumers? Well NewsFeed! With 11,489,380 Australian Facebook users in →

Do you have the courage to play Social Roulette?  Do you dare commit social suicide? Could you put the life of your Facebook account in the hands of danger? The gimmicks people think of these days are just too funny. A Russian Roulette style app called ‘Social Roulette‘ or to what some people refer to as social →

8 Steps to help you successfully manage your social media presence    1. Start by listening & learning: Follow and observe the people & brands on social networks. Listen and learn from others already using these networks. This will give a brief understanding of what works and what doesn’t.   2. Have a plan/strategy in place: →

I for one hate car ads! I’m sick of seeing 4wheel drives, driving over mountains, across rivers and desert landscapes. I drive my car on normal roads, in normal areas so I really don’t care for those commercials. However some car commercials this year don’t bother me so much and are actually quite creative. The Hyundai Ad is →

Are you constantly feeling confused and annoyed every time Facebook has a new update? Frustrated that you have just programmed all your settings to the new update and then comes along yet another update! ExtremelyDecentFilms share your frustration and to show you they put together a video of how Facebook updates would look in real life! In →