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3 Recent Facebook Updates You Should Know About

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We’re all well aware of how Facebook keeps us all on our toes by constantly rolling out changes and making updates… And it certainly keeps us in blog writing material. As a self-diagnosed Facebook news junkie, I’ve noticed that it’s either a ‘feast or a famine’ when it comes to Facebook changes, they start with

How to get the most out of social media for your business – 2015 edition

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Over a year ago we published a popular blog post on the ‘Why, Who, What, How & When of Social Networks’. Most of it still rings true today and a lot of our clients have told us they found the post very useful. So, as preachers of re-purposing useful content, we’ve updated some of the

Clever Pre-roll Ads That You Won’t Want To Skip

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Those first 5 seconds are key As viewers we’re all familiar with those YouTube pre-roll ads, and we’re usually reaching for the ‘Skip Ad’ button as quickly as possible! It’s no secret that viewership rates for digital  pre-roll ads are generally poor, however part of the problem is that very few marketers specifically tailor ads

This Heart-Warming Ad Council PSA Reminds Us We’re All Human Underneath

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This Is Guaranteed To Make You Smile! This poignant three-minute spot, for the “Love Has No Labels” campaign from the Ad Council in the US, hopes to shake people up and help them realise that everyone holds biases, even if they aren’t aware of them. To illustrate this idea, the Ad Council set up a

Social Media Statistics Australia – February 2015

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Social Media Statistics Australia – February 2015 Statistics compiled by SocialMediaNews.com.au for February 2015. 1. Facebook – 13,800,000 users (steady) 2. YouTube – 13,500,000 UAVs 3. WordPress.com – 6,100,000 4. Tumblr – 4,700,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,300,000 7. Blogspot – 2,850,000 8. Twitter – 2,791,300 Active Australian

Forget about brand loyalty, reach for the stars instead

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Engagement is getting a rough time of it lately. Particularly when it comes to brands with all stats and facts suggesting that people don’t interact with brands, never mind want to engage with them or have a long lasting relationship with them. Shock horror if you’re a marketeer, but no surprise if you’re a human being…

Social Media B2B Group – Members Wanted!

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In conjunction with Dr Michael Valos, senior lecturer at Deakin University we are looking to recruit a social media B2B group of about 15-20 people. The intent is to meet up a few times a year to share learnings and discuss this ever evolving space to collectively move the debate forward. B2B is the most

Location Tagging: What’s being said on social media at an event?

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Wondering what one side of the stadium is saying at the game? The folks over at Geofeedia wanted to know what the crowd inside the stadium were sending out to their social followers as they watched the Super Bowl. And what better way to do this than to create a geofence around the stadium and

Social Media Statistics Australia – January 2015

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Social Media Statistics Australia – January 2015 Statistics compiled by SocialMediaNews.com.au for January 2015. Social Media Statistics Australia – January 2015 1. Facebook – 13,800,000 users (up 200,000) 2. YouTube – 13,500,000 UAVs 3. WordPress.com – 6,150,000 4. Tumblr – 4,800,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,100,000 7. Blogspot – 2,900,000 8.

How to make a logo come alive!

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Sonos’ new logo appears to pulse when you scroll thanks to an optical illusion. We love this new logo from Sonos Wireless Sound Systems. It’s not easy to capture the idea of sound through static creative, but this has done so in very creative ‘accidental’ way. As you can see the logo appears to pulsate when a

Digital, Social & Mobile 2015 – 12 months of growth

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This mammoth report was published last week featuring a whole host stats from around the world on internet usage, social media consumption, e-commerce and more. It highlights a massive year for the digital world in 2014 and points towards even more growth in the year ahead. The report from WeAreSocial covers more than 240 countries around the world, and

No ‘haters’ with 2 million views in 2 days

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If you’re a regular reader of our blog, you’ll know we’re big fans of video content here at FRANk. And even though it’s still only the first month of 2015, we’ve seen some great video content getting even better views. One of our favourites of the year so far is This Girl Can, a fitness

Social Media Statistics Australia – December 2014

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Social Media Statistics Australia – December 2014 Statistics compiled by SocialMediaNews.com.au for December 2014. Social Media Statistics Australia – December 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,300,000 UAVs 3. WordPress.com – 6,100,000 4. Tumblr – 4,700,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,200,000 7. Blogspot – 2,950,000 8. Twitter –

Your Ultimate Social Media Cheat Sheet for 2015

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Because there’s nothing worse than ill-fitting imagery representing your brand. If you struggle to keep up with all the updates to the many social media networks you’re running for your brand, as well trying to keep on top of what the latest social platform all of your customers are on; chances are keeping on top

What Do People Expect From Brands On Social Media?

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 The Social Lifecycle Above is an informative SlideShare presentation by HubSpot which looks at new consumer insights on using social media to improve your marketing, sales and service. The study asked 569 consumers how social media changes the way they buy and interact with brands. As more and more businesses continue to join social media, it’s

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