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Cannes Lions 2015 Grand Prix Winners

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As most of you are probably aware, the Cannes Lions International Festival of Creativity is an event that recognises and awards the year’s most exciting and creative ideas. This covers everything from traditional print and film communications to technology and product design. Check out some of our favourite 2015 Grand Prix series winners below: Film:

Social Media Statistics Australia – June 2015

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Social Media Statistics Australia – June 2015 Statistics compiled by SocialMediaNews.com.au for June 2015   1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,800,000 UAVs 3. WordPress.com – 5,700,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,600,000 7. Blogspot – 2,750,000 8. Twitter –

Digital Re-tailoring of Traditional Industries

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Its time to look dapper at the touch of your smartphone ‘Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.’ That’s probably not the first time

Social Media Image Dimensions: All you need to know

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In the world of Social Media size does matter… Visuals are your key to success on social media platforms. But, unfortunately not every image you attach to a Facebook post or Tweet will result in an increase of engagement. The quality of your uploaded image and text can determine the success of engagement, and having

Snapchat – The Ghost is Here to Stay

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The popular disappearing messaging app reporting 2 billion video views per day. Are you on Snapchat yet? Have you sent your friends some 5 second selfies, videos from a gig, or more, let’s use the word ‘intimate’, snaps to a special friend, because apparently some people do that… but not us, ever. Chances are if

Digital Advertising Expenditure By Industry

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Digital’s penetration within the advertising market is growing rapidly and with that, so too is the amount of money advertisers are actually spending. A recent report released by eMarketer highlights how US industries will spend over $58 billion on paid advertising in 2015. In this report, digital ad spending has been broken down into each

3 Things Worth Noting In Social Media This Week

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Some of the latest updates from the ever-changing world of social media this week…   1. ‘Buy it now’ directly from Pinterest 2. Instagram Ads for everyone 3. Twitter wants you to get to know your audiences better     ‘Buy it now’ directly from Pinterest The Pinner’s have spoken, and Pinterest have listened! If

Social Media Statistics Australia – May 2015

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Social Media Statistics Australia – May 2015 Statistics compiled by SocialMediaNews.com.au for May 2015. 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,750,000 UAVs 3. WordPress.com – 5,800,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,500,000 6. LinkedIn – 3,550,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300

Australian advertisers embracing Multiscreen Video Ad Campaigns

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7 in 10 video ad campaigns are now multi-screen. According to the latest data from Videology, Australian digital video advertisers are not only embracing the video ad format, but doing so across multi-screen campaigns with almost 7 in 10 campaigns including desktop and mobile ads. In 2014 there was a stand-out increase in advertisers choosing

Social Media Statistics Australia – April 2015

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Social Media Statistics Australia – April 2015 Statistics compiled by SocialMediaNews.com.au for April 2015. 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,700,000 UAVs 3. WordPress.com – 5,900,000 4. Tumblr – 4,600,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,500,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users 9. WhatsApp

3 Things Worth Noting In Social Media This Week

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Some of the latest updates from the ever-changing world of social media this week… 1. LinkedIn Introduce ‘Elevate’ 2. Twitter’s Home gets a new look 3. Foursquare launches ‘Pinpoint’ 1. LinkedIn Elevate – Helping companies empower employees to share content People share content on social networks, no surprises there. And when it comes to the

Storydoing vs Storytelling

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Do you ever get that nagging feeling, during your day, about the growing inefficiency of advertising for brands? Mounting evidence comes, in part, from the explosion of brands in the world. In 1997 based upon the number of trademarks in force there were approximately 2.5 million brands. By 2011 there were nearly 10 million (source

Social Media Statistics Australia – March 2015

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Social Media Statistics Australia – March 2015 Statistics compiled by SocialMediaNews.com.au for March 2015. 1. Facebook – 14,000,000 users (up 200,000) 2. YouTube – 13,600,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,800,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,400,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users

Do consumer recommendations & social networks impact purchase decisions?

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Ever wondered if all your reviews and social networking efforts actually make a difference to how your consumers behave? The latest Social Recommendation Index brought to you by Social Media Link, is an annual survey of over 24,000 active social media users and aims to  discover the effects social networks and customer reviews have on

3 Recent Facebook Updates You Should Know About

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We’re all well aware of how Facebook keeps us all on our toes by constantly rolling out changes and making updates… And it certainly keeps us in blog writing material. As a self-diagnosed Facebook news junkie, I’ve noticed that it’s either a ‘feast or a famine’ when it comes to Facebook changes, they start with

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