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Forget about brand loyalty, reach for the stars instead

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Engagement is getting a rough time of it lately. Particularly when it comes to brands with all stats and facts suggesting that people don’t interact with brands, never mind want to engage with them or have a long lasting relationship with them. Shock horror if you’re a marketeer, but no surprise if you’re a human being…

Social Media B2B Group – Members Wanted!

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In conjunction with Dr Michael Valos, senior lecturer at Deakin University we are looking to recruit a social media B2B group of about 15-20 people. The intent is to meet up a few times a year to share learnings and discuss this ever evolving space to collectively move the debate forward. B2B is the most

Location Tagging: What’s being said on social media at an event?

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Wondering what one side of the stadium is saying at the game? The folks over at Geofeedia wanted to know what the crowd inside the stadium were sending out to their social followers as they watched the Super Bowl. And what better way to do this than to create a geofence around the stadium and

Social Media Statistics Australia – January 2015

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Social Media Statistics Australia – January 2015 Statistics compiled by SocialMediaNews.com.au for January 2015. Social Media Statistics Australia – January 2015 1. Facebook – 13,800,000 users (up 200,000) 2. YouTube – 13,500,000 UAVs 3. WordPress.com – 6,150,000 4. Tumblr – 4,800,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,100,000 7. Blogspot – 2,900,000 8.

How to make a logo come alive!

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Sonos’ new logo appears to pulse when you scroll thanks to an optical illusion. We love this new logo from Sonos Wireless Sound Systems. It’s not easy to capture the idea of sound through static creative, but this has done so in very creative ‘accidental’ way. As you can see the logo appears to pulsate when a

Digital, Social & Mobile 2015 – 12 months of growth

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This mammoth report was published last week featuring a whole host stats from around the world on internet usage, social media consumption, e-commerce and more. It highlights a massive year for the digital world in 2014 and points towards even more growth in the year ahead. The report from WeAreSocial covers more than 240 countries around the world, and

No ‘haters’ with 2 million views in 2 days

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If you’re a regular reader of our blog, you’ll know we’re big fans of video content here at FRANk. And even though it’s still only the first month of 2015, we’ve seen some great video content getting even better views. One of our favourites of the year so far is This Girl Can, a fitness

Social Media Statistics Australia – December 2014

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Social Media Statistics Australia – December 2014 Statistics compiled by SocialMediaNews.com.au for December 2014. Social Media Statistics Australia – December 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,300,000 UAVs 3. WordPress.com – 6,100,000 4. Tumblr – 4,700,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,200,000 7. Blogspot – 2,950,000 8. Twitter –

Your Ultimate Social Media Cheat Sheet for 2015

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Because there’s nothing worse than ill-fitting imagery representing your brand. If you struggle to keep up with all the updates to the many social media networks you’re running for your brand, as well trying to keep on top of what the latest social platform all of your customers are on; chances are keeping on top

What Do People Expect From Brands On Social Media?

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 The Social Lifecycle Above is an informative SlideShare presentation by HubSpot which looks at new consumer insights on using social media to improve your marketing, sales and service. The study asked 569 consumers how social media changes the way they buy and interact with brands. As more and more businesses continue to join social media, it’s

Dark Social – The Missing Link Of Online Sharing

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RadiumOne study reveals interesting information into online sharing Have you heard of dark social? A recent study from RadiumOne helps shine light on the value of the dark social opportunity for advertisers, marketers and publishers while providing an in-depth understanding of online sharing attitudes and behaviours. Let’s start by first defining what dark social actually is.

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. Facebook Search Update 2. Shoppost for Amazon Webstore 3. App Annie Audience Intelligence Facebook now lets you search for old photos and posts “Remember when we took that

How Twitter Drives Sales During The Holiday Season

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Twitter research finds encouraging information about how Tweets drive sales Whether you love it or hate it, the festive season is upon us and for retailers this marks their busiest time of year with Aussies tipped to spend a whopping $43 billion during the trading period. Even if you’re not spending your weekends at crowded

Will Twitter Offers bring an end to the coupon code?

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Twitter have been rolling out update after update recently… Each week is seeing a new means of allowing brands to reach their Twitter followers in more exciting ways. Although Twitter have been somewhat quiet on the social business front up until a few months ago, it seems that this ‘quiet’ time has been spent developing

Social Media Statistics Australia – November 2014

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Social Media Statistics Australia – November 2014 Statistics compiled by SocialMediaNews.com.au for November 2014. Social Media Statistics Australia – November 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,200,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,500,000 5. LinkedIn – 4,500,000 6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 7. Blogspot –

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