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Home Articles posted by Tracy Lynch ( (Page 2))

Will Twitter Offers bring an end to the coupon code?

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Twitter have been rolling out update after update recently… Each week is seeing a new means of allowing brands to reach their Twitter followers in more exciting ways. Although Twitter have been somewhat quiet on the social business front up until a few months ago, it seems that this ‘quiet’ time has been spent developing

Facebook updates its Terms and Policies… Yes, again

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But wait, this time it’s to help you understand how Facebook works and how you can control your information. Thursday morning, as you logged onto Facebook at your desk, or on your daily commute to the grindstone, you probably got a little notification where for a miniscule of a second your heart skipped a beat

Can only ‘good causes’ result in a social media success story?

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It might be a tad early for the ‘2014 will be remembered for’ style of article just yet… But it’s pretty obvious what the stand out topics from everyone’s Facebook Newsfeed in 2014 will be. In fact, you could even put them in a Top 3 style list… drumroll please: Number 3… No girl wanted

Twitter introducing ‘Buy Now’ button

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Buy now option coming to a tweet near you! In what came as a surprise to very little, Twitter announced this week that it is to begin rolling out a ‘Buy Now’ button on its social network. It was no huge surprise, as in recent months tweets had appeared with an embedded ‘buy now’ button

Two major updates for Facebook Newsfeed

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Two more changes for Facebook’s Newsfeed this week: This week saw (even more!) major changes to Facebook’s News Feed and what they will give prominence to. While this will result in a better experience for users, brands will have to get in line when it comes to what they say and how they post their updates.

Instagram Introducing Analytics Dashboard for Advertisers

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Instagram Analytics for Ads: A welcome addition to the new image based ad platform. With the not so recent news of the Instagram takeover by Facebook, and the inevitable introduction of Instagram ads that the takeover was bound to bring, everyone’s favourite photo sharing network are now upping their offering with the level of analytics

Google+: Why your business should be there

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Google+: Why your business should be there With marketers and brands up in arms as of late over Facebook’s ‘paying for ads to get your content to fans’ debacle, some are starting to take a step back and (finally) look at what else is out there when it comes to being a social business. And

4 benefits of using Instagram for a business

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4 benefits of using Instagram for a business With over 75 million daily users, if your business is not on Instagram yet, it’s time to get started! The beauty of this social network is the ease of posting involved – if you’ve got a smartphone and a good idea of what you want your business

Twitter becoming more image focused

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Twitter becoming more image focused… A picture paints a thousand words,  but more pictures still equals 140 characters! Ever have that battle with yourself where you really want to post a group of pictures with hashtags but not have to resort to being the saddo who hashtags their posts on Facebook? All the time? Yea,

Social Business 2014: Australia’s premium social media conference

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If you go to one social media conference this year… We reckon it should definitely be the inaugural Social Business 2014 event! Running over two days (Feb 18th – 19th), Social Business 2014 will bring together executives, leaders and various professionals from some of Australia’s most innovative and successful companies. This two day event will

Say goodbye to Facebook’s sponsored stories

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The marketers in us will fret, while our everyday timeline scanner side rejoices… Facebook kicked off 2014 with a bang, announcing some major changes to its developer roadmap. But the main big change concerning all Facebook marketers is the end of Sponsored Stories from April 9th. However, this was old news for those who follow

Passionate about social media & travel? This could be your new job…

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Passionate about social media and travel? This could be your new job… Samsonite Australia & New Zealand is looking for a creative and enthusiastic social media coordinator with some experience in social media and community management who will assist us in managing and delighting our online communities. You will have the opportunity to work across

Instagram follows suit as it introduces ads

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Instagram follows suit as it introduces ads Everyone’s favourite photo filtering social network is next to feature advertising. It was inevitable really, in fact it was the first thing many predicted would happen once it became part of the Zuckerberg family; you will soon be seeing ads in your Instagram feed. The popular social network

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